In this document you will find about the influencer marketing platform market trends, growth, and forecast. In recent times influencer marketing is getting popularity specially among medium and small sized organizations. This document highlight the growth and trends of influencer marketing platform and market research analysis of it by Delvens.

1. Influencer
Marketing
Platform Market
Trend
Report and Industry Analysis on
Influencer Marketing Platform Market

2. Business
Strategies
and
Consultant

3. Business
Introduction
Market
Introduction
Primary
Respondent
Report
Segmentation
Contact Us
Continent
Breakdown
Our Services
Research
Methodology
Table Of Contents

4. Our
Company
Delvens is a market research and consulting
company headquartered in Delhi, India. The
company holds expertise in providing
syndicated research reports, customized
research reports, and consulting services.
Delvens qualitative and quantitative data is
highly utilized by each level from niche
markets to major markets, serving more
than 800 prominent companies by assuring
to provide the information on country,
regional, and global business environment.
We have a database for more than 45
industries in more than 50+ major countries
globally.

5. Influencer
Marketing Platform
An Introduction to the Influencer
Marketing Platform

6. Introduction
The advent of social media and its popularity has helped many small and new content
creators to show their talent to the world. Earlier only stars and people who got covered by
mainstream media channels are stated to be influencers but social media has changed the
concept of influencers nowadays. Now with the help of these platforms, anyone can show
their talent and can become an influencer.
When companies realized the power of these content creators, they started collaborations
with these influencers. Most benefited from this marketing are small and medium
businesses whose marketing budget is limited. Influencer marketing has become the most
preferred tactic for brands to connect with their target audiences.

7. At a fundamental level, influencer marketing is a type of social media marketing that uses
endorsements and product mentions from influencers–individuals who have a dedicated
social following and are viewed as experts within their niche. Influencer marketing works
because of the high amount of trust that social influencers have built up with their following,
and recommendations from them serve as a form of social proof to your brand’s potential
customers.
During the pandemic, the culture of online shopping has risen a lot. People spend a
considerable amount of time online. This habit had led to shopping through this medium
has increased. When it comes to influencer marketing, businesses have to identify the
influencer in their niche and ways to collaborate.
Many agencies and platforms have come forward to provide a solution where companies
can easily find influencers in their niche and collaborate. These platforms also provide
analytics to measure influencer marketing strategies.

8. Nike has collaborated with a YouTube channel “What’s Inside?”, run by a father and son duo,
for their product Air Vapormax series. This campaign helped Nike to gain 3.6 million views
with more than 32,000 likes.
YouFoodz an Australian fresh meal company has partnered with 81 influencers who have
created more than 300 pieces of content across Facebook and Instagram which has helped
them to get more than 70,000 direct engagements and more than 500,000 impressions.
Kettle & Fire sells traditional, high-quality, grass-fed bone broths to health-conscious
foodies. They collaborated with many influencers who help them to create high-resolution
Instagram posts for their campaign which give them an incredible result. Kettle & Fire earn
$4 for every $1 spent on Facebook ads.
How Influencer Marketing Benefitted Companies

9. Warby Parker, an eyewear company, collaborated with 7 micro-influencers on Instagram and
YouTube for their campaign. The ads reached more than 800,000 people and have a 3.4%
engagement rate.
As you can see from the above example, influencer marketing has shown an impressive
result with high ROI and due to that many companies are spending on influencer marketing.
Key Players
● Izea reported an increase of 62% in their revenue to $10.3 million in Q4 2021 compared to $6.4
million in Q4 2020.
● Quotient Technology has reported revenue of $ 0.52 billion in 2021 in comparison to $ 0.44
billion in 2020.
● Marketing platform Launchmetrics raises $50M in 2018.

10. Market Prospect
The future of influencer marketing platforms holds many opportunities and we will see
tremendous growth in this market in the coming future. As per the market report by
Delvens, the global influencer marketing platform market has reached USD 7.2 billion in
2021 growing at a CAGR of 32.4% during the forecasting period, 2021-2028. Various brands
are understanding the importance of the influencer marketing platform as the end market is
more focused on digitization. The influencer type of consumer is mostly followed in the field
of entertainment (approx. 45.0%) and beauty influencers (approx. 42.5%).

11. Designation
Breakdown
Breakdown of our data collection from
People of different Designation

12. Sales
Manager
Their
contribution is
about 25%
CEO
They are the major
contributor with
35%
Product
Manager
30% of our primary
respondents
Distributors
10% of our data
come from them
Primary
Respondent

13. Continent
Breakdown
Breakdown of our data collection
from different continents

15. Report Segmentation
Application
Organization
Size
End-User
Component Region

16. On the basis of Component
● Solution
● Service
On the basis of Application
● Search and Discovery
● Campaign Management
● Influencer Relationship Management
● Analytics and Reporting
● Compliance Management
● Fraud Detection
On the basis of Organization Size
● Large Enterprise
● Small and Medium Size Enterprise

17. On the basis of Region
● Asia Pacific
● North America
● Europe
● South America
● Middle East & Africa

18. How to Purchase the Report
Delvens offers many customisation to cater your need. Our popular customisation is that our report
is segmented as per user where you got option to choose from:
● Single User
● Multiple User
● Corporate User
If you want report for Globally, Regional or Country specific, then voila, we also provide an easy
step to choose from continent-wise as well as country-wise report. If you have any special
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No. Of Pages 231
Report
Global
Regional
Country Specific
User
Single
Multi
Corporate

20. Research Methodology
Data Extraction
Market
Integration
Data Analysis Data Validation

21. Data Extraction
The stage involves the procurement of market data or related information via different sources &
methodologies.
Data Analysis
This step involves the analysis & mapping of all the information procured from the previous step. It also
encompasses the analysis of data discrepancies observed across various data sources.
Market Integration
The final step entails the placement of data points at appropriate market spaces in an attempt to deduce
viable conclusions. Analyst perspective & subject matter expert based heuristic form of market sizing also
plays an integral role in this step.
Data Validation
Validation is the most important step in the process. Validation & re-validation via an intricately designed
process helps us finalize data-points to be used for final calculations.

22. Our Services
1
Syndicated Research
3
Custom Research
Services
3
5
Implementation
Support
1
7
Subscription Model
1
2 Best Practice Guide
4 Consulting Services
3
6
Audio-Video
Infographic Workshop
8 Bundle Reports Model

23. Thank You