NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING ▪ NO            ...
Good Evening            Buonasera             BuenasScuola di Palo Alto Srl
How come      A MAN“takes the chance”  of talking aboutThe feminine brain?
... Because of:        my studies on Emotional Intelligence             my studies as an Engineer          new discoveries...
White Page
10. Women’s  Market =Opportunity    No. 1.
?????????         Home Furnishings … 94%Vacations … 92% (Adventure Travel … 70%/ $55B travel equipment)               Hous...
1. Men and women are different.2. Very different.3. VERY, VERY DIFFERENT.4. Women & Men have a-b-s-o-l-u-t-e-l-y   nothing...
Not Just America …“Boys Falling Seven Years Behind Girls  at GCSE Level”  —headline, Weekly Telegraph, UK, 10.25.06
“Forget about China,India and Internet: Theeconomical growth isled by women.”                                    —Headline...
?????????          Furnishing home… 94%             Holidays… 92%           Buying house … 91%Consumer Electronics… 51% (6...
“The MostImportantvariable in every sale isthe gender of the buyer,     and most of all, the communication style of thesal...
“Men seem like loose cannons. Men always move faster through a store’s  aisles. Men spend less time looking. They usually ...
“She        knows more about the[Volvo] than the salesman who greets     her at the door. But how is she    treated? As if...
“Women don’t buy      They brands.join them.”     EVEolution
The          Selling to men:      TRANSACTION Model                     The       Selling to Women:        RELATIONAL Mode...
Editorial/Men: Tables,rankings.*Editorial/Women:Narratives that cohere.**Editor-in-Chief, Redwood Publications (UK)
Womens View of Male Salespeople Technically knowledgeable;  assertive; get to the point;   pushy; condescending;insensitiv...
FemaleThink/, Faith Popcorn & Liz Marigold“Men and women don’t think the sameway, don’t communicate the same way,  don’t b...
Purchasing PatternsWomen: Harder to convince; more     loyal once convinced.  Men:    Snap decision; fickle.   Source: Mar...
How Many Gigs You Got, Man?   “Hard to believe …    Different criteria” “Every research studywe’ve done indicates thatwome...
EVEolution*: Truth No. 1Connecting Your FemaleConsumers to Each Other Connects Them to Your        Brand      Popcorn & Ma...
“The ‘Connection Proclivity’ inwomen starts early. When asked, ‘How was school today?’ a girl  usually tells her mother ev...
Carol Gilligan/ In a Different VoiceMen: Get away from authority, family        Women: Connect       Men: Self-oriented   ...
Age 3“People powered”:  days, baby  girls 2X eye    contact.   Source: Martha Barletta, Marketing to Women
Week #8:        testosterone           time!*            time! *Louann Brizendine, Neuropsychiatrist, The Female Brain. We...
Please, read … Fara Warner:The Power of the     Purse
To begin, let’s               talk about             neuroscienceScuola di Palo Alto Srl
Neuroscience address all the topic linked       to brain’s development as perception,           sensations, learning, memo...
Men and Women are essentially                       different!        It is not a matter of better or worst:              ...
... But where does this information lead                          us?         ... On a social level, in a field extremely ...
... Some things are obvious                                  In general:                      Women blame men of:         ...
... Some things are obvious                                  In general:               Men blame women of:                ...
... Before going into those                 differences, let’s talk about...Scuola di Palo Alto Srl
EmotionsScuola di Palo Alto Srl
And      hormones…Scuola di Palo Alto Srl
Pressure or Stress ?
Stress   Inability or impossibility tomanage changing    situations
Stress      3 typical elements of stress:1. The environment and/or the context   where we live2. Our body3. Our thoughts a...
Brain and Stress                                                                     Stressing             Thalamus       ...
Howmany?
1Anger
2Sadness
3Joy
4Fear
5Disgust
6Surprise
7Anxiety
Brain of Emotions                                  ThalamusHypothalamus                                    Hippocampus    ...
The Brain of EmotionsThe Lymbic System                            Joseph Le Doux                     Director of The Cente...
The Brain of Emotions      The Lymbic System
THE LOW WAY  The center of the Infection THE MAN, CALLED BY DOCTORS “PATIENT X”, AFTER 2ICTUS HAD LOST THE CONNECTIONS BET...
THE LOW WAY     The center of InfectionTHE INFECTION CAN AFFECT DIFFERENT PEOPLE ATTHE SAME TIME, SOMETIMES IN EVIDENT MAN...
THE LOW WAY    The center of InfectionTHIS PROCESS TRANSLATE THE ACTION OF THE SO  CALLED “LOW WAY”. THE “LOW WAY” REFERS ...
THE LOW WAY    The Center of InfectionMOST PART OF OUR ACTION APPEARS TO BE CONTROLLED BY ENORMOUS NEURAL NETWORK THAT WOR...
THE TWO WAYS (LOW AND HIGH) HAVE TWO VERY DIFFERENT  “SPEED LIMIT” FOR REGISTERING INFORMATIONS  THE LOW WAY PREFERS SPEED...
Emotional  Thermomether      AHP Amygdala Hijack PointAttention level       External or Internal Stimulos                 ...
Amygdala’s  Ways
Brain and Emotions x     The Lymbic System
... Come back now to the differences  between feminine and maschuline              brain...
With a little of humour…
Until ’80s    It was believed that a child born   with a mind like a blank sheet, on   which adults could write choices   ...
Until ’80s      The byological data we now      have present a very different      picture of the reason why we         th...
Until ’80s      ... And demonstrate that the   HORMONES AND THE CEREBRAL     CONFORMATION are widely       responsible of ...
The cerebral conformation in       the mother’s womb and the           effects of hormones       determine the way in whic...
6° week of gestation                    La programmazione del feto.Scuola di Palo Alto Srl
... Our brain is female!!!!!!!                    La programmazione del feto.Scuola di Palo Alto Srl
E’ tutto nella mente!                              Why we are what we are?                                           e    ...
... Chromosome XY? Then you need some Testosterone..                    La programmazione del feto.                      4...
StereotypeScuola di Palo Alto Srl
StereotypeScuola di Palo Alto Srl
Equality and/or Identity        Equality of Men and Women          is a matter of ethics and                  politics...S...
... Their core differences are            instead a MATTER OF                  SCIENCE !Scuola di Palo Alto Srl
Everything is in Mind!                          How brain is analyzed?                                       The first sci...
Everything is in mind!      Women have better cerebral            connections         Left and right emispheres are connec...
Everything is in mind      Women have better cerebral            connectionsScuola di Palo Alto Srl
How we get to this point….           From Prehistory to today!!Scuola di Palo Alto Srl
SPECIES                TIME PERIOD     Ardipithicus ramidus           5 to 4 millions year ago     Australopithecus anamen...
Different SpecializationsScuola di Palo Alto Srl
Different SpecializationsScuola di Palo Alto Srl
We are still animals!    ... If we accept that we are animals       whose instinct were sharpened   during millions of yea...
Sensorial    Differences          !Scuola di Palo Alto Srl
Sensorial Differences                            Women’s Radar          A women feels immediately if        another one is...
Sensorial Differences!                          It is a matter of eyes   Eyes are an exstension of the brain,           ou...
Sensorial Differences                          It is a matter of eyes     The retina contains 130 millions of       rods (...
Sensorial Differences!                          It is a matter of eyes          ...those cells are originated by         c...
Sensorial Difference!        Women have a cerebral software that         allow for nearly 180° of lateral and         abov...
Sensorial Differences               Women have a peripheral vision;                   Man, instead, a tunnel vision.Scuola...
Sensorial Differences!               Why women’s eyes see more....     As the brain perceive all the colours of        sky...
Sensorial Differences!                The case of missing objectsScuola di Palo Alto Srl
Sensorial Differences                          Men and and looks...Scuola di Palo Alto Srl
Sensorial Differences             Why women have a sixth sense...Scuola di Palo Alto Srl
Sensorial Differences!                Why men cannot lye to women.       The increased sensitivity allow women        to g...
... But men “hear” the direction...                          Sensorial Differences                   Women hear better tha...
Sensorial differences                          Why men don’t listen!!Scuola di Palo Alto Srl
Sensorial Differences                          Man don’t capture details!Scuola di Palo Alto Srl
Sensorial Differences                           The magic of touch      With a surface of 2 m2, the skin is the    broades...
Sensorial Differences                           The magic of touch    ... From birth, women have a skin that is     10 TIM...
Le differenze sensoriali!                                   Taste           Taste and sense of smell are more             ...
Le differenze sensoriali!                                  Il Gusto                            Qualcosa nell’aria...     N...
Prezentare Enrico Banchi - Enthusiasm and Passion
Prezentare Enrico Banchi - Enthusiasm and Passion
Prezentare Enrico Banchi - Enthusiasm and Passion
Prezentare Enrico Banchi - Enthusiasm and Passion
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Prezentare Enrico Banchi - Enthusiasm and Passion (The Feminine Brain)

Conferinta Internationala "Great People Choose Best Practices", editia a VIII-a, 5-7 octombrie 2011, Brasov
Sursa: Profiles International

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Prezentare Enrico Banchi - Enthusiasm and Passion

  1. 1. NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING ▪ NO CONVEN TIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONALINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § NO CONVENTIONAL TRAINING § Enrico Banchi
  2. 2. Good Evening Buonasera BuenasScuola di Palo Alto Srl
  3. 3. How come A MAN“takes the chance” of talking aboutThe feminine brain?
  4. 4. ... Because of: my studies on Emotional Intelligence my studies as an Engineer new discoveries in Neuroscience my practice as International Negotiator my experience as Consultant and Coach my personal lifeScuola di Palo Alto Srl
  5. 5. White Page
  6. 6. 10. Women’s Market =Opportunity No. 1.
  7. 7. ????????? Home Furnishings … 94%Vacations … 92% (Adventure Travel … 70%/ $55B travel equipment) Houses … 91% D.I.Y. (major “home projects”) … 80%Consumer Electronics … 51% (66% home computers) Cars … 68% (90%) All consumer purchases … 83% Bank Account … 89% Household investment decisions … 67% Small business loans/biz starts … 70% Health Care … 80%
  8. 8. 1. Men and women are different.2. Very different.3. VERY, VERY DIFFERENT.4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common.5. Women buy lotsa stuff.6. WOMEN BUY A-L-L THE STUFF.7. Women’s Market = Opportunity No. 1.8. Men are (STILL) in charge.9. MEN ARE … TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.
  9. 9. Not Just America …“Boys Falling Seven Years Behind Girls at GCSE Level” —headline, Weekly Telegraph, UK, 10.25.06
  10. 10. “Forget about China,India and Internet: Theeconomical growth isled by women.” —Headline, Economist, April 15, 2006, Leader, page 14
  11. 11. ????????? Furnishing home… 94% Holidays… 92% Buying house … 91%Consumer Electronics… 51% (66% home computers) Cars … 68% (90%) All purchase of “consumers”… 83% Bank Accounts … 89%Decisions about investments in the house … 67%
  12. 12. “The MostImportantvariable in every sale isthe gender of the buyer, and most of all, the communication style of thesalesman with this “gender”—Jeffery Tobias Halter, Selling to Men, Selling to Women
  13. 13. “Men seem like loose cannons. Men always move faster through a store’s aisles. Men spend less time looking. They usually don’t like asking where things are. You’ll see a man move impatiently through a store to the section he wants, pick something up,and then, almost abruptly he’s ready to buy. For a man, ignoring the price tag is almost a sign of virility.” —Paco Underhill, Why We Buy* (*Buy this book!)
  14. 14. “She knows more about the[Volvo] than the salesman who greets her at the door. But how is she treated? As if she has a low IQ , is slightly hard of hearing , and really hasno right to be buying a luxury car; andif she brought a male friend with her, odds are 10:1 that the clueless salesperson spent most of his timespeaking to him .” —Selling to Men, Selling to Women, Jeffery Tobias Halter
  15. 15. “Women don’t buy They brands.join them.” EVEolution
  16. 16. The Selling to men: TRANSACTION Model The Selling to Women: RELATIONAL ModelSource: Selling to Men, Selling to Women, Jeffery Tobias Halter
  17. 17. Editorial/Men: Tables,rankings.*Editorial/Women:Narratives that cohere.**Editor-in-Chief, Redwood Publications (UK)
  18. 18. Womens View of Male Salespeople Technically knowledgeable; assertive; get to the point; pushy; condescending;insensitive to women’s needs.Source: Judith Tingley, How to Sell to the Opposite Sex (Martha Barletta, Marketing to Women)
  19. 19. FemaleThink/, Faith Popcorn & Liz Marigold“Men and women don’t think the sameway, don’t communicate the same way, don’t buy for the same reasons.” “He simply wants the transaction totake place. She’s interested in creatinga relationship. Every place women go, they make connections.”
  20. 20. Purchasing PatternsWomen: Harder to convince; more loyal once convinced. Men: Snap decision; fickle. Source: Martha Barletta, Marketing to Women
  21. 21. How Many Gigs You Got, Man? “Hard to believe … Different criteria” “Every research studywe’ve done indicates thatwomen really care about the relationship with their vendor.” Robin Sternbergh, IBM
  22. 22. EVEolution*: Truth No. 1Connecting Your FemaleConsumers to Each Other Connects Them to Your Brand Popcorn & Marigold
  23. 23. “The ‘Connection Proclivity’ inwomen starts early. When asked, ‘How was school today?’ a girl usually tells her mother everydetail of what happened, while a boy might grunt, ‘Fine.’ ” EVEolution
  24. 24. Carol Gilligan/ In a Different VoiceMen: Get away from authority, family Women: Connect Men: Self-oriented Women: Other-oriented Men: Rights Women: Responsibilities
  25. 25. Age 3“People powered”: days, baby girls 2X eye contact. Source: Martha Barletta, Marketing to Women
  26. 26. Week #8: testosterone time!* time! *Louann Brizendine, Neuropsychiatrist, The Female Brain. Week#8/Testosterone surge kills: communication cells; grows: sex & aggression cells. Also/E.g.: 10X to 20X, F eye contact/look for emotional signals by 3 months. Later: F, more sentences that begin with “Let’s …”; more likely to take turns
  27. 27. Please, read … Fara Warner:The Power of the Purse
  28. 28. To begin, let’s talk about neuroscienceScuola di Palo Alto Srl
  29. 29. Neuroscience address all the topic linked to brain’s development as perception, sensations, learning, memory, movement, sleeping, efforts, ageing and neurological and psychiatric disorders. It investigate molecules, cells and genes responsible of the correct functioning of nervous system.Scuola di Palo Alto Srl
  30. 30. Men and Women are essentially different! It is not a matter of better or worst: they’re simply different. Scientist, Anthropologist and Sociologist are aware of this fact from long period, but they prefer not to spread this information in a word so “politically correct”...Scuola di Palo Alto Srl
  31. 31. ... But where does this information lead us? ... On a social level, in a field extremely instable... ... Only if we understand the gender differences, we could really rely upon collective strenghts, winning individual weeknesses...Scuola di Palo Alto Srl
  32. 32. ... Some things are obvious In general: Women blame men of: beeing insensitive and careless; not listening; not speaking; not beeing affectionate or compassionate; not getting involved in relation searching for sex not for love… and so many other things…Scuola di Palo Alto Srl
  33. 33. ... Some things are obvious In general: Men blame women of: beeing bad drivers not beeing able to read maps having no sense of direction, speaking too much without getting to the point not taking the initiative in the sexual sphere… an so many other thingsScuola di Palo Alto Srl
  34. 34. ... Before going into those differences, let’s talk about...Scuola di Palo Alto Srl
  35. 35. EmotionsScuola di Palo Alto Srl
  36. 36. And hormones…Scuola di Palo Alto Srl
  37. 37. Pressure or Stress ?
  38. 38. Stress Inability or impossibility tomanage changing situations
  39. 39. Stress 3 typical elements of stress:1. The environment and/or the context where we live2. Our body3. Our thoughts and perceptions
  40. 40. Brain and Stress Stressing Thalamus Cortex StimulusHypothalamus Posterior Anterior Activate the adrenal medulla using the sympathetic nervous system CRF (Corticotropin-releasing Factor) Pituitary Gland secretes ACTH (Adrenocorticotropic hormone) Adrenal Gland produce CORTISOL
  41. 41. Howmany?
  42. 42. 1Anger
  43. 43. 2Sadness
  44. 44. 3Joy
  45. 45. 4Fear
  46. 46. 5Disgust
  47. 47. 6Surprise
  48. 48. 7Anxiety
  49. 49. Brain of Emotions ThalamusHypothalamus Hippocampus AmygdalaPituitary Gland Limbic System
  50. 50. The Brain of EmotionsThe Lymbic System Joseph Le Doux Director of The Center for The Neuroscience of Fear and Anxiety N.Y.U.
  51. 51. The Brain of Emotions The Lymbic System
  52. 52. THE LOW WAY The center of the Infection THE MAN, CALLED BY DOCTORS “PATIENT X”, AFTER 2ICTUS HAD LOST THE CONNECTIONS BETWEEN EYES AND THE REMAINING PART OF THE SYSTEM DEDICATED TO EYESIGHT IN THE CEREBRAL CORTEX.PATIENT X DIDN’ T “SEE” EMOTIONS ON FACES, RATHER HE “FELT” THEM: A CONDITION CALLED AFFECTIVE BLINDSIGHT 56
  53. 53. THE LOW WAY The center of InfectionTHE INFECTION CAN AFFECT DIFFERENT PEOPLE ATTHE SAME TIME, SOMETIMES IN EVIDENT MANNER (ASWHEN EYES OF ALL THE AUDIENCE BECOME DAMP IN FRONT OF A DRAMMATIC FILM) AND OTHERS IN A MORE HIDE ONE (AS WHEN THE ATMOSPHERE IN A MEETING BECOME OVERHEATED) 57
  54. 54. THE LOW WAY The center of InfectionTHIS PROCESS TRANSLATE THE ACTION OF THE SO CALLED “LOW WAY”. THE “LOW WAY” REFERS TOCIRCUITS THAT WORK BEYOND CONSCIOUSNESS, INAN AUTOMATIC MANNER AND WITHOUT ANY EFFORTS FROM US, AT AN EXTREMELY HIGH SPEED 58
  55. 55. THE LOW WAY The Center of InfectionMOST PART OF OUR ACTION APPEARS TO BE CONTROLLED BY ENORMOUS NEURAL NETWORK THAT WORK THROUGH THE LOW EAY, ESPECIALLY WHEN WE’RE TALKING ABOUT EMOTIONAL LIFE. WHEN WE GET CAPTURED BY AN ATTRACTIVE FACE, OR WE FEEL THE SARCASM OF AN OBSERVATION, WE ARE IN DEBT WITH THE LOW WAY 59
  56. 56. THE TWO WAYS (LOW AND HIGH) HAVE TWO VERY DIFFERENT “SPEED LIMIT” FOR REGISTERING INFORMATIONS THE LOW WAY PREFERS SPEED AT THE EXPENS OF ACCURACY; THE HIGH WAY, ALTHOUGH SLOWER, CAN HELP US HAVE A MORE COMPLETE PICTURE OF THE SITUATION. 60
  57. 57. Emotional Thermomether AHP Amygdala Hijack PointAttention level External or Internal Stimulos 61
  58. 58. Amygdala’s Ways
  59. 59. Brain and Emotions x The Lymbic System
  60. 60. ... Come back now to the differences between feminine and maschuline brain...
  61. 61. With a little of humour…
  62. 62. Until ’80s It was believed that a child born with a mind like a blank sheet, on which adults could write choices and preferencesScuola di Palo Alto Srl
  63. 63. Until ’80s The byological data we now have present a very different picture of the reason why we think in a certain way...Scuola di Palo Alto Srl
  64. 64. Until ’80s ... And demonstrate that the HORMONES AND THE CEREBRAL CONFORMATION are widely responsible of our attitude, preferences and behaviours!!!Scuola di Palo Alto Srl
  65. 65. The cerebral conformation in the mother’s womb and the effects of hormones determine the way in which we think and behave.Scuola di Palo Alto Srl
  66. 66. 6° week of gestation La programmazione del feto.Scuola di Palo Alto Srl
  67. 67. ... Our brain is female!!!!!!! La programmazione del feto.Scuola di Palo Alto Srl
  68. 68. E’ tutto nella mente! Why we are what we are? e le cul o sm ro n e’ e s tos t Te We are what we are due to hormones: we are a product of our chemistry!Scuola di Palo Alto Srl
  69. 69. ... Chromosome XY? Then you need some Testosterone.. La programmazione del feto. 4 2 1 3 ... And our brains connects...as a male !!Scuola di Palo Alto Srl
  70. 70. StereotypeScuola di Palo Alto Srl
  71. 71. StereotypeScuola di Palo Alto Srl
  72. 72. Equality and/or Identity Equality of Men and Women is a matter of ethics and politics...Scuola di Palo Alto Srl
  73. 73. ... Their core differences are instead a MATTER OF SCIENCE !Scuola di Palo Alto Srl
  74. 74. Everything is in Mind! How brain is analyzed? The first scientific tests about the differences between genders were conducted in 1882 by Francis Galton, at London Museum... The first data on specific localization of cerebral function were collected studying patients with cerebral damages. Scientists discovered, for example, that man with the left empisphere damaged had lost completely or almost completely their verbal skills, whereas women didn’t present so heavy deficit...Scuola di Palo Alto Srl
  75. 75. Everything is in mind! Women have better cerebral connections Left and right emispheres are connected by a bundle of neural fiber, called CORPUS CALLOSUM, that facilitate interhemispheric communication. The research of the neurologist Roger Gorski of California University demonstrates that women have a thicker corpus callosum than men, that contains 30% more interhemispheric connections. Gorski has also demonstrated that men and women use different brain’s sections to cope with the same activity.Scuola di Palo Alto Srl
  76. 76. Everything is in mind Women have better cerebral connectionsScuola di Palo Alto Srl
  77. 77. How we get to this point…. From Prehistory to today!!Scuola di Palo Alto Srl
  78. 78. SPECIES TIME PERIOD Ardipithicus ramidus 5 to 4 millions year ago Australopithecus anamensis 4.2 to 3.9 millions year ago Australopithecus afarensis 4 to 2.7 millions year ago Australopithecus africanus 3 to 2 millions year ago Australopithecus robustus 2.2 to 1.6 millions year ago Homo habilis 2.2 to 1.6 millions year ago Homo erectus 2.0 to 0.4 millions year ago Homo sapiens archaic 400 to 200 thousands years ago Homo sapiens neandertalensis 200 to 30 thousands years ago Homo sapiens sapiens 200 thousands years ago to todayScuola di Palo Alto Srl
  79. 79. Different SpecializationsScuola di Palo Alto Srl
  80. 80. Different SpecializationsScuola di Palo Alto Srl
  81. 81. We are still animals! ... If we accept that we are animals whose instinct were sharpened during millions of year of evolution, it will be easier to understand our basic instinct, and to be more tolerant towards ourselves and others.Scuola di Palo Alto Srl
  82. 82. Sensorial Differences !Scuola di Palo Alto Srl
  83. 83. Sensorial Differences Women’s Radar A women feels immediately if another one is worried or bitter; a man normally needs tangible sign as tears or scene to notice that something is wrong...Scuola di Palo Alto Srl
  84. 84. Sensorial Differences! It is a matter of eyes Eyes are an exstension of the brain, outside the head....Scuola di Palo Alto Srl
  85. 85. Sensorial Differences It is a matter of eyes The retina contains 130 millions of rods (photoreceptor cells), that provide black and white vision and 7 milions of cones that support daytime vision and the perception of colour ...Scuola di Palo Alto Srl
  86. 86. Sensorial Differences! It is a matter of eyes ...those cells are originated by chromosome X. Women have 2 Chromosome X, and that’s why they have greater variety of cones than men: Unlike women, indeed, men cannot distinguish with precision colours...Scuola di Palo Alto Srl
  87. 87. Sensorial Difference! Women have a cerebral software that allow for nearly 180° of lateral and above and under the nose vision...Scuola di Palo Alto Srl
  88. 88. Sensorial Differences Women have a peripheral vision; Man, instead, a tunnel vision.Scuola di Palo Alto Srl
  89. 89. Sensorial Differences! Why women’s eyes see more.... As the brain perceive all the colours of sky, it select only what it is really important to know: the blue. This narrow the vision to gather much more details about the environment…Scuola di Palo Alto Srl
  90. 90. Sensorial Differences! The case of missing objectsScuola di Palo Alto Srl
  91. 91. Sensorial Differences Men and and looks...Scuola di Palo Alto Srl
  92. 92. Sensorial Differences Why women have a sixth sense...Scuola di Palo Alto Srl
  93. 93. Sensorial Differences! Why men cannot lye to women. The increased sensitivity allow women to gather and analyze data and the ability of their brain to transfer those informations to one emisphere to another make them more proficient in integrating and decoding signals, particularly visual and verbal onesScuola di Palo Alto Srl
  94. 94. ... But men “hear” the direction... Sensorial Differences Women hear better than menScuola di Palo Alto Srl
  95. 95. Sensorial differences Why men don’t listen!!Scuola di Palo Alto Srl
  96. 96. Sensorial Differences Man don’t capture details!Scuola di Palo Alto Srl
  97. 97. Sensorial Differences The magic of touch With a surface of 2 m2, the skin is the broadest organ of human body, in which there are millions of receptor: 2.800.000 for pain, 200.000 for cold and 500.000 for touch and pressure.Scuola di Palo Alto Srl
  98. 98. Sensorial Differences The magic of touch ... From birth, women have a skin that is 10 TIMES MORE SENSITIVE for touch and pression than men. Oxytocin is the hormone that stimulate the need of beeing touched and the receptor of touch. It’s not a surprise that women, who have receptor 10 times more powerful than men, attribute so much importance to tenderness with partner, children and friends.Scuola di Palo Alto Srl
  99. 99. Le differenze sensoriali! Taste Taste and sense of smell are more developed than in men... Men can distinguish in a easier way salt and bitter… from here their passion for beer. Women instead exceed them with sweet taste: this is why women love choccolate and a lot of taster are women..Scuola di Palo Alto Srl
  100. 100. Le differenze sensoriali! Il Gusto Qualcosa nell’aria... Not only the sense of smell is more developed for women than the men, but it becomes more sensitive during ovulation. The feminine nose can capture pheromones and typical maschuline smell, that are not perceivable consciouslyScuola di Palo Alto Srl

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