Each resident of Green College, my residence must give a talk. My talk was on Facebook

1. Facebook:
Exploring Social Experiences
and Cultural Interaction in a
user-generated Digital
Environment
Phillip Jeffrey
Green College MSS Talk
UBC, April 9, 2007
Courtesy of Flickr user partyhatgirl

2. Student Life – Alone in a Crowd
Photo by
flickr user
thowi
© 2007 Phillip Jeffrey

3. Student Life – Alone in a Crowd
© 2007 Phillip Jeffrey

4. Student Life – Alone in a Crowd
Photo
courtesy of
Flickr user
ImNoFish
© 2007 Phillip Jeffrey

5. thefacebook
Screenshot by flickr user
Brian “DoctaBu” Moore
© 2007 Phillip Jeffrey

6. Facebook 2.0
Screenshot flickr user Bryan Veloso
© 2007 Phillip Jeffrey

7. Facebook today
Screenshot by flickr user ksaad
© 2007 Phillip Jeffrey

8. Facebook Today
© 2007 Phillip Jeffrey

9. By the Numbers
Mashup by Flickr user jjessalo
Over 21 million users
93% log in once a month
60% log in daily
1.5 billion pageviews/day
Number 1 for photos – more
than 1 Billion, 6 million
uploaded daily (no limit)
1M concurrent sessions
Most visited site (17-25yrs)
Tied for second with beer as
“in” thing for undergrads
© 2007 Phillip Jeffrey

10. News Feed
screenshot by Flickr user William
Couch
© 2007 Phillip Jeffrey

11. News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter
© 2007 Phillip Jeffrey

12. Minifeed
screenshot by Flickr user
jessamyn
© 2007 Phillip Jeffrey

13. Maintaining & Building Friendships
Screenshot by Flickr user astonishing tales from the sea
© 2007 Phillip Jeffrey

14. Who we are, who we were
Photo from
Flickr user
cjgrinham
© 2007 Phillip Jeffrey

15. The Power of Digital Advocacy
© 2007 Phillip Jeffrey

16. Come to my party
© 2007 Phillip Jeffrey

17. Gift Giving – Like a digital hug
© 2007 Phillip Jeffrey

18. Birthday Greetings
© 2007 Phillip Jeffrey

19. Facebookaholic Intervention
© 2007 Phillip Jeffrey

20. Privacy Control
Screenshot by flickr user rcrowley
© 2007 Phillip Jeffrey

21. Blocking Stalkers and Limiting Profiles
Photo by Flickr user Bizzy Girl
© 2007 Phillip Jeffrey

22. Breaking it Down - Why does it work?
Photo by Flickr
user josette
© 2007 Phillip Jeffrey

23. Tech-savvy Students
Copyright held by Flickr user devinreams
© 2007 Phillip Jeffrey

24. Digital World <-> Real World Interactions
Photo courtesy
of Flickr user
StephenMcleod
© 2007 Phillip Jeffrey

25. Surviving as a Student
Photo by
Flickr user
fatal
Cleopatra
© 2007 Phillip Jeffrey

26. Working 9-5
courtesy of flickr user tyger_lyllie
© 2007 Phillip Jeffrey

27. Not MySpace
© 2007 Phillip Jeffrey

28. Not MySpace
Copyright held
with Flickr user
Forrest August
© 2007 Phillip Jeffrey

29. Anticipate what people want
© 2007 Phillip Jeffrey

30. Facebook is a private (internet) space
© 2007 Phillip Jeffrey

31. Facebook is a private (internet) space
© 2007 Phillip Jeffrey

32. LivePoke – April Fool’s Day
© 2007 Phillip Jeffrey

33. LivePoke Ambassador – UBC Network
© 2007 Phillip Jeffrey

34. LifePoke Ambassador
© 2007 Phillip Jeffrey

35. See you on Facebook!!!
© 2007 Phillip Jeffrey

36. What is Web 2.0?
About giving users tools to do more
Include pics with digital camera etc
© 2007 Phillip Jeffrey