This is my presentation for Artcamp 07 in Vancouver on creative expression in Facebook. The text of my speech is here: http://preview.tinyurl.com/2zhrlc

1. Artistic Expression in Facebook
Phillip Jeffrey
Facebook graffiti credit by Paul Yan
Artcamp 07
September 8, 2007

2. Structure of Presentation
Facebook graffiti credit by David Chen
What is Facebook?

Creativity in Facebook

Group Discussion

© 2007 Phillip Jeffrey

3. Facebook Experience
UBC grad student

Member since Fall 2005

Presentations, articles,

press coverage on
Facebook
© 2007 Phillip Jeffrey

4. Tapping into your Social Graph
“I’m here to build something for the long term.
Anything else is a distraction.” -Mark Zuckerberg
© 2007 Phillip Jeffrey

5. “What [Facebook] needed to do was construct as accurate a model
as possible of the way the social graph looks in the real world” -
Mark Zuckerberg
© 2007 Phillip Jeffrey

6. Facebook by the Numbers
35 million active users (log in once per month)

3.3. Million active users in Canada

30% with uni/college ids by end of 2007, down from 50%

now
© 2007 Phillip Jeffrey

7. A tour through Facebook
© 2007 Phillip Jeffrey

8. Photos
© 2007 Phillip Jeffrey

9. Notes
© 2007 Phillip Jeffrey

10. Facebook Platform Applications
© 2007 Phillip Jeffrey

11. Creativity: Graffiti
Facebook graffiti courtesy of Jay Tang
© 2007 Phillip Jeffrey

12. Self-Expression: Graffiti
Facebook graffiti credit by Tony Romano
© 2007 Phillip Jeffrey

13. Generation Me -- Express Yourself
© 2007 Phillip Jeffrey

14. Strive for Identity
Growing up Digital (1998)

Generation Me (2006)

National School Board

Association (2007)
The Presentation of Self in

Everyday Life (1973)
© 2007 Phillip Jeffrey

15. Merging of Digital/Physical
Environments
Photo courtesy of Flickr user *watershed*
© 2007 Phillip Jeffrey

16. Group Discussion Forum
Phillip Jeffrey

fadetoplay.com

phillip.jeffrey@gmail.com

How is Facebook or

digital media meeting
the needs of the art
community?
© 2007 Phillip Jeffrey