20100427 株式会社アルク

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20100427 株式会社アルク

  1. 1. SPACE ALC on Twitter Twitter Social Media Marketing vers.20100427 ALC Networks, Inc. Maki SAWA
  2. 2. INTRODUCTION ALC ALC Networks ENGLISH JOURNAL on the WEB
  3. 3. INTRODUCTION SPACE ALC ‣ 1995 ‣ 1 3000 PV / 230 UU ‣ ‣ on the WEB
  4. 4. INTRODUCTION on the WEB ‣ 1998 ‣ 1 PV / 200 UU ‣ IT ‣ 1 50
  5. 5. @eow_alc ‣ 2009 5 ‣ 9700 ‣ ‣ ‣ ‣ on the WEB
  6. 6. ‣ on the WEB ‣ SPACE ALC SPACE ALC ‣ on the WEB Twitter ✴ PR REMOVE
  7. 7. ‣ RT ‣ on the WEB RT TL ‣ ‣ Tweet ‣ RT URL → 8 RT: 4 ‣
  8. 8. ‣ Twitter RT ‣ RT ‣ RT DM DM RT TL RT ‣ WEB
  9. 9. ✴ iPhone → DL ‣ 1 AppStore 100 iTunes App Store ‣ 2 AppStore 50 iPhone AppS tore 2009/12/20 AM10:00 Followers: 5900 → 18:00 App Store → Click Through: 700 CTR Clicks/Followers : 11.8% App Store
  10. 10. ✴ iPhone on the WEB for iPhone ‣ AppStore 1 2010/4/10 AM10:00 Followers: 9300 → 12:00 App Store → 14:00 RT → Click Through: 3000 CTR Clicks/Followers : 32.3% RT 100 RT 70 App Store
  11. 11. 10:11 AM iPhone / iPod touch on the WEB for iPhone App Store http://bit.ly/c6AqVN
  12. 12. 11:50 AM RT iPhone/iPod touch on the WEB for iPhone → AppStore http://bit.ly/c6AqVN
  13. 13. 14:14 AM LCD Clock for You RT @foryouinc on the WEB for iPhone http://bit.ly/9NPaIL
  14. 14. ✴ SPACE ALC PR Twitter 2010/3/20 AM10:00 Followers: 8800 → RT → Click Through: 500 CTR Clicks/Followers : 5.68% 2010/3/22 AM9:00 → Click Through: 750 CTR Clicks/Followers : 8.52% ※ 150
  15. 15. CRM on the WEB for iPhone tweet RT Harvard Business School Press
  16. 16. THANK YOU !

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