Business revenues
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This document contains revenue data for various industries from 2002 to 2018. It shows: 1) Netflix's annual revenue grew from $150 million in 2002 to over $11 billion in 2017. 2) Amazon's quarterly revenue increased from around $1 billion in 2007 to over $50 billion in 2018. 3) iPhone sales initially generated the majority of Apple's revenue but services have grown to become the largest segment since 2016. 4) Several charts show trends in revenue for industries like publishing, film, and airlines over various time periods.
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Business revenues
- 1. Business Revenues Theme 3 Microeconomics
- 2. Netflix's annual revenue from 2002 to 2017 (in $ million) 150.8 270.4 500.6 682.2 996.7 1,205.3 1,364.7 1,670.3 2,162.6 3,204.6 3,609.3 4,374.56 5,504.66 6,779.51 8,830.67 11,692.71 0 2000 4000 6000 8000 10000 12000 14000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 RevenueinmillionU.S.dollars
- 3. Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2018 (in billion U.S. dollars) 0 10 20 30 40 50 60 70 Q1 '07 Q3 '07 Q1 '08 Q3 '08 Q1 '09 Q3 '09 Q1 '10 Q3 '10 Q1 '11 Q3 '11 Q1 '12 Q3 '12 Q1 '13 Q3 '13 Q1 '14 Q3 '14 Q1 '15 Q3 '15 Q1 '16 Q3 '16 Q1 '17 Q3 '17 Q1 '18 RevenueinbillionU.S.dollars
- 4. Share of Apple's revenue by product category from the first quarter 2012 to third quarter 2018 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 1Q '12 2Q '12 3Q '12 4Q '12 1Q '13 2Q '13 3Q '13 4Q '13 1Q '14 2Q '14 3Q '14 4Q '14 1Q '15 2Q '15 3Q '15 4Q '15 1Q '16 2Q '16 3Q '16 4Q '16 1Q '17 2Q '17 3Q '17 4Q '17 1Q '18 2Q '18 3Q '18 Shareofrevenue iPhone* iPad* Mac* Services** Other Products***
- 5. Publisher sales revenue of physical books in the United Kingdom 2009 to 2017 (£ million) 3,072 3,172 3,030 3,039 2,870 2,736 2,756 2,976 3,118 0 500 1000 1500 2000 2500 3000 3500 2009 2010 2011 2012 2013 2014 2015 2016 2017 RevenueinmillionGBP
- 6. Film industry revenue in the United Kingdom from 1998 to 2016, by platform (in £ million) 0 1000 2000 3000 4000 5000 6000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 RevenueinmillionGBP Theatrical Rental video (physical) Retail video (physical) Film on TV* Film on VoD and nVoD
- 7. Leading low cost airlines worldwide in 2017, based on revenue (in billion U.S. dollars) 21.2 8.4 7 6.4 4.1 3.8 3.7 3.5 3 3.1 0 5 10 15 20 25 Southwest Airlines Ryanair JetBlue Airways EasyJet Thomas Cook Group Norwegian IndiGo WestJet Gol Eurowings* Revenue in billion U.S. dollars
Editor's Notes
- Revenue is the income a firm generates from selling goods and services. In some cases shown below, businesses have been able to scale quickly and achieve rapid growth in their sales revenue. Netflix is a superb example or sales revenue growth that has a classic ‘ice-hockey stick’ appearance. Founded on August 29, 1997 in Scotts Valley, California Netflix originally started as a small DVD-by-mail service in the USA only but of course it has become a hugely successful business with well over 100 million paying customers and sufficient income to invest billions of dollars each year into new programming.
- The strong seasonality of Amazon’s revenues is starkly illustrated in this chart. For Amazon – the Everything Store – the fourth quarter of the year matters enormously to their revenue projections.
- Here is an interesting example of just how dependent is Apple on each iteration of the iPhone to create revenue. The iPhone accounts for around 60 per cent of their total revenues each quarter.
- A few years ago revenues for publishers of physical books were under threat from e-readers such as the Kindle. But it appears that a corner may have been turned. Revenues for books are growing once again, in part because of the rise of self-publishing, a slowdown in e-reader usage and strenuous attempts by booksellers to improve their non-price competition and make the experience of book browsing and purchasing more rewarding.
- I've added in a chart to show the leading low-cost airlines in the world ranked by total revenue. SouthWest Airlines was the first major low-cost carrier. Naturally businesses such as easyJet and RyanAir and Jet Blue have become hugely prominent especially in the European market. But many of these airlines rely heavily on ancillary revenues to boost their commercial viability - including extra charges for priority boarding, checked in luggage and much else besides.