IEA  2013  Mike  Fuge  Chief  Operating  Officer  Genesis  Energy  
Who  I  Am  
Bigger  &  BETTER TOYS
Traditional  APPROACH                Deliver  Bill  
Retailers  grouped          TRACK TOGETHER10 9 8 7 6 5     Sep-10   Oct-10   Nov-10   Dec-10   Jan-11   Feb-11   Mar-11   ...
Daily  peaks  less  than  installed  capacity    MW                                          NZ  Daily  Electricity  Usage...
Expected  flat  growth  in  electricity  demand                                    Forecast  Growth  of  GDP  and  Electri...
A  commodity  MINDSET
Customer  CHURN
advanced  METERING
Re-­‐orient  OURSELVES
they      useful                                            me  and                                   
Energy  use  BY WEEK,
Energy  use  BY WEEK, DAY
Energy  use  BY WEEK, DAY, HOUR
more  CONTROL
Multi-­‐rate  TARIFF TRIAL
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Genesis Energy presentation IEA DSM Workshop

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Genesis Energy presentation IEA DSM Workshop

  1. 1. IEA  2013  Mike  Fuge  Chief  Operating  Officer  Genesis  Energy  
  2. 2. Who  I  Am  
  3. 3. Bigger  &  BETTER TOYS
  4. 4. Traditional  APPROACH Deliver  Bill  
  5. 5. Retailers  grouped   TRACK TOGETHER10 9 8 7 6 5 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
  6. 6. Daily  peaks  less  than  installed  capacity   MW   NZ  Daily  Electricity  Usage   9000 8000 7000 National  Demand 6000 Installed  Capacity 5000 4000 3000 2000 1000 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47
  7. 7. Expected  flat  growth  in  electricity  demand   Forecast  Growth  of  GDP  and  Electricity  Demand     3.5 3 2.5 Growth    (%)   2 1.5 1 0.5 0 2012 2013 2014 2015 2016 2017 Year  Ending  March   GDP  (expenditure  measure) GDP  (production  measure) Electricity  Demand
  8. 8. A  commodity  MINDSET
  9. 9. Customer  CHURN
  10. 10. advanced  METERING
  11. 11. Re-­‐orient  OURSELVES
  12. 12. they   useful     me  and      
  13. 13. Energy  use  BY WEEK,
  14. 14. Energy  use  BY WEEK, DAY
  15. 15. Energy  use  BY WEEK, DAY, HOUR
  16. 16. more  CONTROL
  17. 17. Multi-­‐rate  TARIFF TRIAL

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