4P and STP of Rooh Afza

1. 4P And STP Analysis
Group 16
Tushar Bansal
Ishaan Gupta
Navneet Kumar
Robin Gupta
Bharat Mehra
Hamdard Rooh Afza

2. •Non-alcoholic concentrated squash.
•Made with herbs, fruits and
vegetable extracts.
•Unani recipe – combines cooling
agents like rose etc.
•Syrup to sherbets, milk drinks, ice
and cold drinks.
• The bottle comes in two
variants- 700 ml which costs
Rs.125 and 800 ml costs
Rs.180.
•The bottle comes in two
variants- 700 ml which
costs Rs.125 and 800 ml
costs Rs.180.
•It’s a very classic product since
1948.
•Famous celebrity and Miss
India Juhi Chawla herself
prefers it which is the secret
for his glowing skin.
Product Price
Place Promotion