Case Study 3: The Health Belief Model and COVID-19 A Using the Health Belkef Model, discuss why some people might not have followed the "safer at home" practices (e.g- social distancing. masking. no large gatherings) alter the vaccine became widely available. Minimum word count 250. "Behavioral Change Models" discusses the Health Belief Model) Public heath is a mutt-disciplinary feld that aims to 1) prevent disease and death, 2) promote a better qually of life, and 3) create environmental conditions in which people can be healthy by intervening at the institutional, community, and societal Bevel. Whether public healt practitioners can achieve this mission depends upon their ability to accurately identify and define public health problems, assess the fundamental causes of these problems, determine populations most at-risk, devolop and implement theory-and evidence-based interventions, and evaluate and refine those interventions to ensure that they are achieving their desired outcomes without unwanted negative consequences. To be effective in these endeavors, public health practitioners must know how to apply the basic principles, theories, research findings, and methods of the social and behavioral sciences to inform their efforts. A thorough understanding of theories used In public health, which are mainly derived from the social and behavioral sciences, allow practitioners to: - Assess the fundamental causes of a public heath problem, and - Develop interventions to address those problems. Note: This module has been transiated into Estonian by Marie Stefanova. The transiation can be accessed at https:/luww.bildeleekspert dk/blog/2018/06/06/sotsiaalsete normide-teooria/ Learning Objectives After successfully reviewing these modules, students will be able to: - List and describe the key constructs of the Health Belief Model and the theory of planned behavior and explain how they might be applied to develop effective public health interventions - List and describe the elements of "perceived behavioral contror" - Describe the underlying theory and basic elements of Social Norms Theory and marke6ng campaigns - List and describe the key constructs of Social Cognitive Theory and explain how they might be applied to develop effective public health interventions - Summarize the criticisms that have been made regarding the major traditional models of health behavior change and why these modeis do not seem adequate to account for observed health behaviors - Outline the major steps in the Transtheoretical Model - List the characteristics of each step of the Transtheoretical Model - Describe Diffusion of innovation Theory and how it can be appled in heath promotion - Outline the basic structures of the Theory of Gender and Power and its application to Public Health - Explain the constructs of the Sexual Health Model and its application to public health The Health Belief Model The Heath Belief Model (HBM) was developed in the early 1950 s by sociai sclenti.

1. Case Study 3: The Health Belief Model and COVID-19 A Using the Health Belkef Model,
discuss why some people might not have followed the "safer at home" practices (e.g- social
distancing. masking. no large gatherings) alter the vaccine became widely available. Minimum
word count 250. "Behavioral Change Models" discusses the Health Belief Model)
Public heath is a mutt-disciplinary feld that aims to 1) prevent disease and death, 2) promote a
better qually of life, and 3) create environmental conditions in which people can be healthy by
intervening at the institutional, community, and societal Bevel. Whether public healt
practitioners can achieve this mission depends upon their ability to accurately identify and define
public health problems, assess the fundamental causes of these problems, determine populations
most at-risk, devolop and implement theory-and evidence-based interventions, and evaluate and
refine those interventions to ensure that they are achieving their desired outcomes without
unwanted negative consequences. To be effective in these endeavors, public health practitioners
must know how to apply the basic principles, theories, research findings, and methods of the
social and behavioral sciences to inform their efforts. A thorough understanding of theories used
In public health, which are mainly derived from the social and behavioral sciences, allow
practitioners to: - Assess the fundamental causes of a public heath problem, and - Develop
interventions to address those problems. Note: This module has been transiated into Estonian by
Marie Stefanova. The transiation can be accessed at https:/luww.bildeleekspert
dk/blog/2018/06/06/sotsiaalsete normide-teooria/ Learning Objectives After successfully
reviewing these modules, students will be able to: - List and describe the key constructs of the
Health Belief Model and the theory of planned behavior and explain how they might be applied
to develop effective public health interventions - List and describe the elements of "perceived
behavioral contror" - Describe the underlying theory and basic elements of Social Norms Theory
and marke6ng campaigns - List and describe the key constructs of Social Cognitive Theory and
explain how they might be applied to develop effective public health interventions - Summarize
the criticisms that have been made regarding the major traditional models of health behavior
change and why these modeis do not seem adequate to account for observed health behaviors -
Outline the major steps in the Transtheoretical Model - List the characteristics of each step of the
Transtheoretical Model - Describe Diffusion of innovation Theory and how it can be appled in
heath promotion - Outline the basic structures of the Theory of Gender and Power and its
application to Public Health - Explain the constructs of the Sexual Health Model and its
application to public health The Health Belief Model The Heath Belief Model (HBM) was
developed in the early 1950 s by sociai sclentists at the U.S. Public Health Service in crder to
understand the failure of people to adopt disease preventon strategies or screening tests for the
early detection of disease. Later uses of HBM were for patients' responises to symptoms and

2. compliance with medical treatments. The HBM suggests that a person's beliof in a personal
threat of an liness or disease together wth a person's beliet in the effectiveness of the
recommended heath behavior or action will predict the likelinood the person wilf adopt the
behavior. The HBM decives from psychological and behavioral theory with the foundation that
the wo components of health-related behavior are 1) the desire to avoid illness, or conversely get
well if already if; and, 2) the belief that a specific health action will
cerivil over the behave There is wide valation it a pectoch leebingt of pentrai vilherabdity is an
imest or desate Beteten to serfarm the beturicer the move ilely fee behavior in te pedomeded
couluting the beverey: bethere the pervon wold docest te recormented heath action rit was
percelied in bes folal tamily netber, nesiose aride eta.) Limitations of Health Bolief Model athin
behtrit, rocominended action ie pieneaing zou in fit deovon-making procesk The Theory of
Planned Behavior
Diffusion of Innovation Theory 3 Conplerty How difcul the innovaton is to indertand aed ou ule
reeda la be done 15 appeat io thin pepulaton. n fon people in the etion adcoter groupe netrie sa a
hieve powil
inehave can be peotie or segeter now hadey batarich. i hiath stomoten progrant Limitation of
Sociat Cognitive Theory modet ieluse the Muriong dway bethe atheten on mese lortion. The
Transtheoretical Model (Stages of Change)
Limitations of the Transtheoretical Model mote indude tha folowing Social Norms Theory 4.
Aubunent or coltedos of data ti inten be mesase