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answer these two questions :
1 . why are brand marketers concerned with stimulus discrimination ?
2. individuals react to other similar stimuli in much the same way as they responded to and
original stimulus ; what is this phenomenon? How can marketers use it?
1 . why are brand marketers concerned with stimulus discrimination ?
2. individuals react to other similar stimuli in much the same way as they responded to and
original stimulus ; what is this phenomenon? How can marketers use it?

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