YOUDOUBLE is my final project for the Interaction Design course 2011 in Domus Academy. YouDouble is an iPad and iPhone application that lets the user create, update and read its personal logbook. Starting with a visual questionnaire the app can draw an user profile and can suggest a car based on it. During the four steps of an usual driving experience (Attraction, Buy, Driving and Selling), the app learn about the user, and, matching these data with the data sent from Alfa Romeo and from the car, the user’s personal book is updated and integrated with personal advices and, eventually, personal offers from the carmaker.

1. Alfa <3
Interactive solutions
for a total digital Brand experience
In conjunction with: Liqid Design
Project Leader: Claudio Moderini
Assistant: Patrizia Cacciapuoti
YOUDOUBLE
Marco Ghezzi
Master in I-Design MIND 2010-2011

3. Interactive solutions for a
total digital Brand
Experience

5. . Framework
. Concept
. Scenario
. Project details
. Values & Potentials

6. FRAMEWORK

7. For Alfa
Attract and follow the customer
from the beginning to the end of
his “Alfa Experience”
Framework Concept Scenario Project Details Values and Potential

8. For the user
Let the user create and update
his personal Logbook
Framework Concept Scenario Project Details Values and Potential

9. For the user
Let the user create his profile and help
him to refine it while using the car.
Framework Concept Scenario Project Details Values and Potential

10. APP
Framework Concept Scenario Project Details Values and Potential

11. Digital Logbook
Framework Concept Scenario Project Details Values and Potential

12. Grow and change during
the Experience
Framework Concept Scenario Project Details Values and Potential

13. Daytum
Framework Concept Scenario Project Details Values and Potential

14. Context
Framework Concept Scenario Project Details Values and Potential

15. Context
Framework Concept Scenario Project Details Values and Potential

16. Context
Framework Concept Scenario Project Details Values and Potential

17. Target
Framework Concept Scenario Project Details Values and Potential

18. User Profiles
Framework Concept Scenario Project Details Values and Potential

19. Name: Michel Lefthand
Age: 30
Occupation:
Web designer
Graphic designer
Characteristics:
. Always connected
. Needs to move
for work purposes
. Loves to keep track
of what he does
Framework Concept Scenario Project Details Values and Potential

20. Name: Carol Steffy
Age: 35
Occupation:
Architect
Characteristics:
. Needs technology to
improve her network
. Needs to be connected
. Eco friendly
Framework Concept Scenario Project Details Values and Potential

21. Name: Marcel Mosquito
Age: 36
Occupation:
Bank employee
Characteristics:
. Loves luxury
. Keep his car clean
and well working
. Needs to appear
Framework Concept Scenario Project Details Values and Potential

22. Research
Framework Concept Scenario Project Details Values and Potential

23. Diacarta Consume iStudiezPro
iPhone iPad Mac
BirdsPro HD Dribblr WheaterStation HD
iPa iPad iPad
Framework Concept Scenario Project Details Values and Potential

24. Research
Framework Concept Scenario Project Details Values and Potential

25. CONCEPT

26. Keywords
• Logbook
• Dynamic
• Up-to-date
• Real-time
• Improve
Framework Concept Scenario Project Details Values and Potential

27. iPad and iPhone application that lets
the users find their ideal car, keeping
their personal logbook and finally,
basing on their behaviours, let them
learn how to improve their driving and
ecological skills.
Framework Concept Scenario Project Details Values and Potential

28. SCENARIO

29. Framework Concept Scenario Project Details Values and Potential

30. PROJECT
DETAILS

31. Attraction
Buy
Driving
Selling
Framework Concept Scenario Project Details Values and Potential

32. System map
fer
Of GP
al
S
n
rso
Pe
B
up
uy
p-
c
ar
Po
Framework Concept Scenario Project Details Values and Potential

33. Navigation map
Tap
User Profile
Double tap
Catalog Tech Data Alfa Channel
Double tap
Swipe
Framework Concept Scenario Project Details Values and Potential

34. Framework Concept Scenario Project Details Values and Potential

35. Profile Creation
Framework Concept Scenario Project Details Values and Potential

36. Framework Concept Scenario Project Details Values and Potential

37. Framework Concept Scenario Project Details Values and Potential

38. Framework Concept Scenario Project Details Values and Potential

39. Framework Concept Scenario Project Details Values and Potential

40. Framework Concept Scenario Project Details Values and Potential

41. Catalog
Framework Concept Scenario Project Details Values and Potential

42. Framework Concept Scenario Project Details Values and Potential

43. Framework Concept Scenario Project Details Values and Potential

44. Framework Concept Scenario Project Details Values and Potential

45. Framework Concept Scenario Project Details Values and Potential

46. Technical Data
Framework Concept Scenario Project Details Values and Potential

47. Framework Concept Scenario Project Details Values and Potential

48. Framework Concept Scenario Project Details Values and Potential

49. Framework Concept Scenario Project Details Values and Potential

50. Framework Concept Scenario Project Details Values and Potential

51. Framework Concept Scenario Project Details Values and Potential

52. Alfa Channel
Framework Concept Scenario Project Details Values and Potential

53. Framework Concept Scenario Project Details Values and Potential

54. Framework Concept Scenario Project Details Values and Potential

55. VALUES &
POTENTIAL

56. User-side
• Personal profile
• Personal offers
• Improve skills
• Eco friendly
• Tracking data
• Well maintained car
Framework Concept Scenario Project Details Values and Potential

57. Stakeholders-side
• Know the users
• Personal offers
• Marketing
Framework Concept Scenario Project Details Values and Potential

58. Potentials
• AR on real car in the
showroom
• “Time machine” system in
the car
Framework Concept Scenario Project Details Values and Potential

59. Thank you.