1. THE POWER OF
CREATIVE
PLAY

2. good = fun

3. no onE CAn hAVE
fun quITE LIkE mE

8. “There can be design
without play, but that’s
design without ideas.”
PAUL RAND

9. HOW TO bE
good AT PLAY
101

10. dEsIgn =
CommunICATIon
Its not always pretty. Its not always hard.

11. dEsIgn =
CommunICATIon
It Is always smart. It Is always relevant.
(at least the good stuff, anyway...)

12. cREaTivE Play EXERcisE #1
ExPERImEnT wITh PhoTos
Create a list of descriptive words. Choose
one word from your list to communicate
through experimental photographic
studies. each photograph must contain
multiples of everyday objects (toothpicks,
coins, sticks, leaves, beads, etc) Use as
many lighting sources as you can.

13. Cellophane, iridescent tinsel, peacock
feathers, Christmas tree lights, twigs

14. Cellophane, iridescent tinsel, peacock
feathers, Christmas tree lights, twigs

15. Budweiser sign and glass bottles

17. dEsIgn =
sELf-ConsumIng
eat It. sleep It. dream It. see It. lIve It.
wear It. want It. need It. love It. hate It.

18. cREaTivE Play EXERcisE #2
sTART A CoLLECTIon
vintage anything award ribbons
decorative papers Found objects
Fabric swatches leaves / sticks
Color swatches miniature vials
matchbooks wood type
ticket stubs handkerchiefs

20. mAkE somEonE
fEEL somEThIng.

21. cREaTivE Play EXERcisE #3
TExTuRE sTudIEs
Create a list of 10 verbs. allow yourself 30
minutes to photograph as many as you can.
this will serve as your own personal Image
Bank for future projects.

23. LoVE whAT
You do.

24. LET IT
ConsumE You.
ITs ok.
THE WORld is Full OF insPiRaTiOn and
visual cOmmEnTaRy.

25. UsefUL NoN-DesigN stUff thAt
fUeLs yoUR cReAtive woRk
fAcebook stUff
RULes of DesigN

26. woRk hARd.
bE honEsT.
Easy TO say, buT HaRd TO dO.

27. shARE. fAIL.
REPEAT.

28. cREaTivE Play EXERcisE #4
dIsCuss CREATIVE RITuALs
Creative lunch
maintain a Blog
Comment on Blogs
submit to Competitions
attend a lecture
Initialize a random Conversation

30. don’T
wAIT foR
PERmIssIon.
aPOlOgizE laTER iF iT dOEsn’T WORk OuT.

31. gET hAPPY.
angRy PEOPlE makE sTuPid misTakEs.
aPaTHETic PEOPlE makE nO EFFORT.

32. cREaTivE Play EXERcisE #5
TImIng Is EVERYThIng
allow yourself a time limit and one guideline.
Identify 10 Beautifully Designed Objects in
10 Seconds
Identify 30 Successful Logos in 30 Minutes
Identify 20 Typefaces in 20 Minutes

33. bE ThoughTfuL.
bE VuLnERAbLE.
bE skILLfuL.
bE humAn.

34. cREaTivE Play EXERcisE #6
TYPE doodLE book
linziE HunTER
sketchbooks

35. bE A TouRIsT
of YouR LIfE.
mundanE = EXcEPTiOnal
yOu aRE nOT HERE TO bE bOREd.

36. You