Creating Effective Posters
           Content and Presentation




                     Iowa State University
            ...
Scope
                What you want to
   Content
                communicate
 Requirements


   Content
                W...
Not Just for Posters

These concepts apply everywhere;
what makes posters different?


                                   ...
Two Key Elements

Content

Presentation




v Both are necessary
Two Key Elements

Content

Presentation




v Both are necessary
Two Key Elements

Content

Presentation




v Both are necessary
Goal: Harmonic Unity

Content

Presentation
Content
v Chef  Customer
v Storytelling
v Conciseness
v Visuals
Chef  Customer

Focus on the final outcome,
not the ingredients or recipe.




v T h ey’ h ere for th e m ea l n ot th e ...
Chef  Customer

“Empathy is not just about
step p i g i to a n oth er’ sh o es.
        nn                 s
Fi y ou m u ...
Chef  Customer
To create this project, we used:   This project helps people:
• C++                              • Avoid m...
Storytelling

Grab their attention,
build interest,
then reward it.




v Emotion + Logic
Storytelling
H ere’ w h a t w e d i :
     s               d           90% of Big Important Things
                       ...
Conciseness

Eliminate the unnecessary
so that the necessary may speak.




v Omit needless words
Conciseness
G o sh, th ere ’ a l t o f tex t o ve r
                 s   o                       Long passages discourage
...
Visuals
Visuals
When in widescreen mode,
th ree o f th e C 4 ’ screen s l n e
                    s           i
up to form a singl...
Presentation
v Contrast
v Repetition
v Alignment
v Proximity
Presentation
v C ontrast
v R epetition
v A lignment
v P roximity
Using These Concepts
Applicable (almost) anywhere...
v Fonts                v Sizes
v Shapes               v Styles
v Symb...
Using These Concepts
Apply in reverse-CRAP order
v Contrast
v Repetition
v Alignment
v Proximity




v Organization before...
Contrast

If tw o el m e n ts aren ’ si i ar,
          e               t ml
make them very different.




v Concord, cont...
Contrast
First Heading                     First Heading
Boring old text. Nothing to see
                                 ...
Repetition

Repeat the same visual elements
and features.




v Recognizable consistency
Repetition
Objective                                  Objective
More boring old text. Nothing to           More boring old...
Alignment

Create visual connections
among elements.




v Nothing should be placed arbitrarily
Alignment
  A Major Project                    A Major Project
      With a fancy subtitle!         With a fancy subtitle!...
Proximity

Related items should be grouped together.


Unrelated items should not.




v Closeness implies relationship
Proximity
Design                Design
                         Purpose
Purpose
                         Behavior
Behavior...
Proximity
Psychology           Psychology
Sociology            Sociology
Anthropology         Anthropology

Computer Scien...
Content
v Chef  Customer
v Storytelling
v Conciseness
v Visuals
Presentation
v Contrast
v Repetition
v Alignment
v Proximity
The Big Picture
v Content and Presentation

v Start with the purpose

v Iterate content and
  presentation together

v It’...
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Creating Effective Posters

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Creating Effective Posters

  1. 1. Creating Effective Posters Content and Presentation Iowa State University July 17, 2006 Steven Pautz
  2. 2. Scope What you want to Content communicate Requirements Content What you actually say Delivery How you present Visual what you say Communication How you style that Visual presentation Personality
  3. 3. Not Just for Posters These concepts apply everywhere; what makes posters different? ? v Purpose v Audience v Context
  4. 4. Two Key Elements Content Presentation v Both are necessary
  5. 5. Two Key Elements Content Presentation v Both are necessary
  6. 6. Two Key Elements Content Presentation v Both are necessary
  7. 7. Goal: Harmonic Unity Content Presentation
  8. 8. Content v Chef  Customer v Storytelling v Conciseness v Visuals
  9. 9. Chef  Customer Focus on the final outcome, not the ingredients or recipe. v T h ey’ h ere for th e m ea l n ot th e ki e n re , tch
  10. 10. Chef  Customer “Empathy is not just about step p i g i to a n oth er’ sh o es. nn s Fi y ou m u st rem ove yo u r ow n sh oe s.” rst ~Indian Proverb.”
  11. 11. Chef  Customer To create this project, we used: This project helps people: • C++ • Avoid mistakes • VR Juggler • Stay relaxed at work • GLSL • Communicate better • Who cares? • Have more fun v What would they rather talk about?
  12. 12. Storytelling Grab their attention, build interest, then reward it. v Emotion + Logic
  13. 13. Storytelling H ere’ w h a t w e d i : s d 90% of Big Important Things end in failure. 1. Random idea 2. Build it That sucks for everyone. 3. See if it works H ere’ w h a t w e ’ d o i g to h el : s re n p 4. Do the steps really matter? • Innovative concept • Progress towards solution v Relevant? Memorable? Engaging?
  14. 14. Conciseness Eliminate the unnecessary so that the necessary may speak. v Omit needless words
  15. 15. Conciseness G o sh, th ere ’ a l t o f tex t o ve r s o Long passages discourage here. Do you really want to read reading and reflection. all of it? Is this actually going Concise passages encourage it. anywhere? The only way to find out is to trudge through the whole thing! Skimming could h el , b u t i d w o rk m u ch b etter i p t’ f this passage were actually written to be skimable. In any case, text exists to be read, so if a passage d o esn ’ en co u rag e re ad i g th en i t n t might as well not exist. To make effective— and rememberable— content, then, we have to encourage reading. Needlessly- l n g p assag es o f tex t d o n ’ d o o t v Breathing room! this; shorter ones usually do.
  16. 16. Visuals
  17. 17. Visuals When in widescreen mode, th ree o f th e C 4 ’ screen s l n e s i up to form a single wall with a single, extra-wide image displayed across it. This opens up the C4 space, giving viewers significantly more room. The C4 in widescreen mode v Words + Pictures > Words
  18. 18. Presentation v Contrast v Repetition v Alignment v Proximity
  19. 19. Presentation v C ontrast v R epetition v A lignment v P roximity
  20. 20. Using These Concepts Applicable (almost) anywhere... v Fonts v Sizes v Shapes v Styles v Symbols v Colors v Images v Categories v White space v Directions v etc. v etc. v Experiment! Be brave!
  21. 21. Using These Concepts Apply in reverse-CRAP order v Contrast v Repetition v Alignment v Proximity v Organization before decoration
  22. 22. Contrast If tw o el m e n ts aren ’ si i ar, e t ml make them very different. v Concord, contrast, or conflict v “D on ’ b e a w i p ” t m
  23. 23. Contrast First Heading First Heading Boring old text. Nothing to see Boring old text. Nothing to see here. here. It just goes on and on, It just goes on and on, saying saying nothing. Seriously, stop nothing. Seriously, stop reading. reading. Second Heading Second Heading Boring old text. Nothing to see here. Boring old text. Nothing to see It just goes on and on, saying here. It just goes on and on, nothing. Seriously, stop reading. saying nothing. Seriously, stop reading. v Where do your eyes go?
  24. 24. Repetition Repeat the same visual elements and features. v Recognizable consistency
  25. 25. Repetition Objective Objective More boring old text. Nothing to More boring old text. Nothing to see h ere. A t least it’ n o t L a tin . s see h ere. A t least it’ n o t L a tin . s Method Method More boring old text. Nothing to More boring old text. Nothing to see see h ere. A t least it’ n o t L a tin . s h ere. A t least it’s n o t L atin . Results Results More boring old text. Nothing to More boring old text. Nothing to see h ere. A t least it’ no t Latin. s see h ere. A t least it’ n o t L a tin . s v If it works well, do it again
  26. 26. Alignment Create visual connections among elements. v Nothing should be placed arbitrarily
  27. 27. Alignment A Major Project A Major Project With a fancy subtitle! With a fancy subtitle! What We Did What We Did W e’ made a lot of progress. ve W e’ m ad e a lo t o f p ro gress. T h e ve The end of the presentation should end of the presentation should be be coming up soon. coming up soon. Up Next.... Up Next.... W e’ made a lot of progress. ve W e’ m ad e a lo t o f p ro gress. T h e ve The end of the presentation should end of the presentation should be be coming up soon. coming up soon. v Alignment builds cohesiveness
  28. 28. Proximity Related items should be grouped together. Unrelated items should not. v Closeness implies relationship
  29. 29. Proximity Design Design Purpose Purpose Behavior Behavior Interface Interface Implementation Implementation Backend Backend Frontend Frontend Evaluation Evaluation Formative Formative Summative Summative v Groups separated by empty space
  30. 30. Proximity Psychology Psychology Sociology Sociology Anthropology Anthropology Computer Science Computer Science Engineering Engineering Design Design Architecture Architecture Marketing Marketing Business Analysis Business Analysis Finance Finance v Say what you mean; mean what you say
  31. 31. Content v Chef  Customer v Storytelling v Conciseness v Visuals
  32. 32. Presentation v Contrast v Repetition v Alignment v Proximity
  33. 33. The Big Picture v Content and Presentation v Start with the purpose v Iterate content and presentation together v It’ ab o u t th e vi w er’ s e s learning experience (bon appétit!)

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