With millions of pieces of marketing content being shared daily by businesses,only 30 –40%is actually used. This is mainly due to content creators committing one of the most common mistakes. When producing marketing content it is extremely important to be clear on whoit is aimed at, whatresultyou hope to get from it and howyou will achieve this.By ensuring you are aware of your target audience and what might grab their attention, is a key are to focus on when designing your marketing content.

1. Dear Trimax Solutions user,
ARE YOU MAKING ANY OF THE TOP 5 CONTENT MARKETING MISTAKES?
With millions of pieces of marketing content being shared daily by businesses, only 30 –
40% is actually used. This is mainly due to content creators committing one of the most
common mistakes. When producing marketing content it is extremely important to be clear
on who it is aimed at, what result you hope to get from it and how you will achieve this. By
ensuring you are aware of your target audience and what might grab their attention, is a key
are to focus on when designing your marketing content.
What content mistakes are you making
Read on to find out if you are making any of the top errors to ensure you improve the quality of your marketing content:
THE TOP 5 CONTENT MISTAKES
1) CREATING TOO LITTLE OR TOO MUCH
When coming up with relevant and interesting content for blogs, social media and
newsletters, some of us find it quite a struggle. Others find it hard to limit the amount of
content they produce. There is no magic number in terms of the amount of content you
should produce in a set time. You should however always be mindful that quality wins
out over quantity every time. Keep content concise, well thought out and to the point to
retain the attention of the reader.
Ensure to include diversity with your content with information that is useful to your audience. Help to answer different
questions through a variety of media channels. Different types of content, for example, could be a quick company
update on LinkedIn, a detailed blog posts or in-depth newsletter. You can repurpose content such as a PowerPoint
presentation into an informative video, by recording an explanatory voice over with screencasting software.
2) GIVING THE HARD SELL
Building credibility and trust with potential customers from the offset is essential for a purchase decision to be reached.
Many companies use content as a tool to give customers the “hard sell” without building a relationship with their
audience first. By creating content to help your customers initially, you can add value to your business, which is more
likely to encourage readers to buy from you. Giving your potential leads a reason to buy from you is a lot more effective
at persuading them to choose you, than to go straight in with the hard sell, with nothing credible to back it up.

2. 3) FAIL TO KNOW YOUR AUDIENCE
Many businesses produce content which has not been generated according to their
target audience. This type of content is therefore pretty useless to both the intended
audience and a waste of time to produce! Your target audience are probably likely to
be in information overload, due to the efforts of your competition, so you need to
make your content stand out to them and grab their attention.
Original and helpful information encourages your audience to share your content with others, to spread your message
further and expand reach.It is important to know your audience and speak to them in a way they can relate to. You can
use content to show that you recognise the problems that they might be having, which have inevitably led them to you,
and explain how you would solve these. Content can be created to briefly highlight the key benefits of using your
company and explaining what sets you ahead of the competition. Be sure to use eye catching headlines, images and
subject titles, where appropriate, to reach out to your target audience.
4) GOING IT ALONE
A common misconception is that all the content you create has to be thought up yourself. It is perfectly acceptable to
reference other relevant and supportive content, which is of use to your target audience, as long as you reference the
original content provider appropriately. Referencing content from other sources is actually very useful to your audience.
It enables them view lots of valuable information in one place without having to trawl the internet, saving them time. It
can also keep blog and newsletter subscribes coming back for more, as they trust that you will be the expert in the
area doing the searching and summarising the information for them, as a trusted information source.
5) NOT MEASURING RESULTS
After spending time making sure your content doesn’t fall into any of the above pitfalls, one of
the biggest mistakes many businesses make is not measuring if it is actually working for you!
If it works then great carry on as you are but if it doesn’t now is the time to make changes
until it does. This will avoid wasting your time and losing out on potential customers.
There are plenty of free tools out there which enable you to see how your website and social media perform, for
example Google Analytics, Facebook, Pinterest and Twitter analytics. If you use a CRM system or content
management system these can also provide the data you need to analyse the success of your content.
Areas to look into would be the amount of people sharing your content, as well as the amount of people subscribing to
it and of course actually viewing your content! Looking into any peaks or troughs of sales can also be linked to your
content so make sure to communicate with your sales team when analysing the success of your content.
IT IS ESSENTIAL THAT YOUR MARKETING CONTENT IS TAILORED TO YOUR TARGET AUDIENCE
TAKE ACTION NOW - INCREASE RANKING, TRAFFIC AND BRAND AWARENESS FOR YOUR BUSINESS
Contact Trimax Solutions or visit Trimax Solutions website to find out more about applying the best Search Engine
Optimization to your marketing content to increase your ranking, traffic and brand awareness.
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