2. Background
Competition in the internet tv industry is
growing.
Internet TV is relatively new in Indonesia.
Bandwidth provided still not meet the capacity
needs of internet tv.
3. Problem Formulation
The acceptance of internet television service
in Indonesia using Technology Acceptance
Model (TAM)
Factors which influenced people using internet
television
4. Research Objectives
Knowing and analyzing internet tv reception
services in Indonesia with TAM approach.
Identifying and analyzing factors people using
internet television
5. Literature
Technology Acceptance Model (TAM)
(Davis, 1989)
Perceived Usefulness
(Davis, Bagozzi & Warshaw, 1989; Igbaria,
Parasuraman and Baroudi, 1996; Dong Hee
Shin, 2009)
Perceived Enjoyment
(Davis et al, 1992; Shin, 2009).
6. Perceived Quality
(Shin, 2009)
Social Influence
(Lu et al, 2003; Shin, 2009).
