All About Google - How Google Local Works

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Spend an hour learning how Google works.

This webinar is designed for hospitality marketers with a beginner to intermediate knowledge of online marketing.

The focus on this session is Local search. Local search is a very important part of Google that can have a significant impact on your search traffic.

To watch the full webinar on-demand, please go to
http://newsletter.blizzardinternet.com/webinars/

Published in: Travel, Technology, Business
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All About Google - How Google Local Works

  1. 1. How Google Local Search Works By Trent Blizzard, President Blizzard Internet Marketing, Inc www.blizzardinternet.com 5/6/2009
  2. 2.  Local Business Listing  Claimed and Verified  Content Provided  Location  Physical Address  Proximity to Centroid  Keywords in Business Title 5/6/2009
  3. 3.  Citations  Quantity  Consistency  Quality  Authoritative: CitySearch, Yelp, BBB, InfoUSA, SuperPages, InsiderPag es, etc.  Lodging Specific: hotelguide, travelpost, priceline, etc.  Tip: Mine Your Competitors  Reviews… Quantity, but not ranking (yet)  Photos, Videos, User Content 5/6/2009
  4. 4.  Multiple LBL (Local Business Listings)  Same telephone  Same address  Same business name  Tip: Difficult to solve  Physical Address outside of target market  Learn More:  http://www.davidmihm.com/local-search-ranking-factors.shtml 5/6/2009
  5. 5.  Webinars: ◦ All About Google III: Keyword Research June 25, 2009 11:00 AM - 12:00 PM MDT ◦ All About Google IV: How to Track your Search Engine Rankings July 8, 2009 11:00 AM - 12:00 PM MDT ◦ All About Google V: How to Optimize You r Website July 22, 2009 11:00 AM - 12:00 PM MDT  Workshops: ◦ All About Google July 14th, Las Vegas, NV ◦ Listings and Link Building Workshop July 15th, Las Vegas, NV ◦ Google and Foundations September 9-10th, Glenwood Springs CO ◦ Listings and Link Building Workshop September 30th – Oct 1st, Glenwood Springs 5/6/2009
  6. 6.  Website: www.blizzardinternet.com  Blog: newsletter.blizzardinternet.com  Email: info@blizzardinternet.com  Phone: 888-840-5893  Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601 5/6/2009

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