Spend an hour learning how Google works.
This webinar is designed for hospitality marketers with a beginner to intermediate knowledge of online marketing.
The focus on this session is Local search. Local search is a very important part of Google that can have a significant impact on your search traffic.
To watch the full webinar on-demand, please go to
http://newsletter.blizzardinternet.com/webinars/
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
All About Google - How Google Local Works
1. How Google Local Search Works
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com
5/6/2009
2. Local Business Listing
Claimed and Verified
Content Provided
Location
Physical Address
Proximity to Centroid
Keywords in Business Title
5/6/2009
3. Citations
Quantity
Consistency
Quality
Authoritative:
CitySearch, Yelp, BBB, InfoUSA, SuperPages, InsiderPag
es, etc.
Lodging Specific: hotelguide, travelpost, priceline, etc.
Tip: Mine Your Competitors
Reviews… Quantity, but not ranking (yet)
Photos, Videos, User Content
5/6/2009
4. Multiple LBL (Local Business Listings)
Same telephone
Same address
Same business name
Tip: Difficult to solve
Physical Address outside of target market
Learn More:
http://www.davidmihm.com/local-search-ranking-factors.shtml
5/6/2009
5. Webinars:
◦ All About Google III: Keyword Research
June 25, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google IV: How to Track your Search Engine Rankings
July 8, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google V: How to Optimize You r Website
July 22, 2009 11:00 AM - 12:00 PM MDT
Workshops:
◦ All About Google
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV
◦ Google and Foundations
September 9-10th, Glenwood Springs CO
◦ Listings and Link Building Workshop
September 30th – Oct 1st, Glenwood Springs
5/6/2009
6. Website: www.blizzardinternet.com
Blog: newsletter.blizzardinternet.com
Email: info@blizzardinternet.com
Phone: 888-840-5893
Address:
Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601
5/6/2009