2. Elicit Joy and Do Good
2
Table of Contents
1 Background 3
2 Situation analysis 4
3 Recommendations 5
3.1 Purpose 6
3.2 Ideal Target Customer 7
3.3 Positioning 9
3.4 Branding 10
3.5 Product 11
3.6 Service 12
3.7 Delivery 13
3.8 Channels 14
3.9 Pricing 15
3.10 Promotion 16
3.10a Lead Generation 16
3.10b Lead Conversion 17
4 Appendix 18
Reference List 37

3. Elicit Joy and Do Good
3
Appendix
A Introduction 19
B Experience Survey 20
C SWOT analysis 21
D Super Brand Analysis 23
E Generation Analysis 25
F Sample Survey 27
G Benchmark Analysis 29
H Hofstede Index Country Analysis 31
I OECD Better life Index Analysis 33
J Kwintessential Country Analysis Index 35
K Happy Planet Index Country Analysis 36
Reference list 37