2. Why Was This Product Chosen ?
This product being a favourable product across many countries worldwide allowed us as a group to
choose it fairly easily. However the increasing popularity of the latest release called Doritos
Roulette enabled us to choose this product.
What is Doritos Roulette ?
Doritos Roulette huge success has come from Doritos changing the packets contents. The usual
crunchy yet tangy flavour is mixed in with a few spicy crisps to give an exciting lunch, discreetly
giving the consumers a challenge. The question being ‘Can they handle the spice?’
The Unique Selling Point
The unique selling point of this food product is the distinctive triangular shape of the crisps. The
shape allows customers to take handfuls easily while tasting the delicious flavours Doritos
provides.
3. Even though it was made to make a fun game with
friends it almost kill others
That was the case of Beth Laybourn.
The girl said that she almost died
when she tried the new Doritos
Roulette.“I love hot food, I love lamb
bhunas — but this was the hottest
thing I have ever had. It’s the latest
craze and everyone’s talking about it.
But I think they are dangerous.”
But there is people that still having
fun with the new product ---------->
Overview of The Products .
4. An Overview of Doritos History
-Doritos were first made at Casa de Fritos at Disneyland in California in
1964. Arch West, the Vice President of Frito-Lay at the time, noticed the
popularity of the product. He made a deal with Alex Foods, the provider
of many items for Casa de Fritos in Disneyland and for a short time,
produced the chips regionally, before the market was overwhelmed and
started to produce the chips nationally.
-Doritos were released nationwide in 1966 in the United
States, the first tortilla chip to be launched nationally in
the USA.
-The name “Doritos” comes from the Mexican Spanish
word doradito, which which means “little golden thing”
Arch West, a Frito-Lay executive
who invented Doritos,
1970
Casa de Fritos, 1972
1960s
Doritos bag
1970s
Doritos bag
6. Doritos main consumers are young 18-26 years of age adults who live 24-7 lifestyle. They are not afraid to try new,
exciting things that can offer a bit of a challenge. Doritos’ lovers also enjoy spice, flavors food, therefore they would be
brave enough to pick unknown name from a Mexican restaurant menu. They are colourful, funky young who want to
contrast from the masses.
Doritos wanted to challenge its fans to capture the essence of its
snack in video game form. To do so it unleashed the Unlock
Xbox video game contest. The contest offered those with a game
concept but no development skills the chance to bring their game
to life complete with the opportunity to win a $50,000 gaming
consultant project with Doritos.
The main audience of Doritos is
YOUNG PEOPLE
7. The brand new Doritos
Doritos came up with a new product: Doritos Roulette
Doritos has many banned adverts due to
implicit sexual content. We can see some of
them in this video:
Previous Advertising Campaigns.
10. Doritos has unveiled a new, limited edition,
brand of rainbow-coloured crisps to raise
support and donations for the LGBT
community and celebrate humanity without
exception.
11. Product’s Main Competitors
Doritos being a widely successful food product for all ages has numerous competitors.
However the main competitors in the food industry are Walkers, Hula Hoops, Pringles and
McCoy’s. Walkers are one of the main competitors of Doritos because their vast variety of
different flavours and types of crisp.
