Are you tired of trying to figure out what type of intellectual property protects what? Are you clueless about how to gain and maintain your competitive advantage using IP? This presentation is for you. In plain English, you will learn 5 big ideas about IP and the law in general that will answer 80% of all of your questions about intellectual property. You will also discover what each area of intellectual property (copyright, trademarks, patents, industrial designs, trade secrets and contracts) covers and how you can use it to grow and protect your business. More on this in my best-selling book, The Ultimate Insider's Guide to Intellectual Property that you can order from http://ipbook.ca