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Economic Plan for
Year
1. $ Net Income (before taxes)
2. Gross Closed Income (GCI) = Net Income ÷ Income % of GCI
3. Cost of Sales
4. Operating Expenses
Sellers Buyers
5. Gross Revenue
from Sellers
Gross Revenue
from Buyers
6. ÷ % Your Commission ÷ % Your Commission
7. = Seller Sold Volume = Buyer Sold Volume
8. ÷ Your Average
Sales Price
÷ Your Average
Sales Price
9. = Sellers Sold
(transactions)
= Buyers Sold
(transactions)
10. ÷ % Your Seller Trans.
Conversion Rate
÷ % Your Buyer Trans.
Conversion Rate
11. = Seller Listings Taken = Buyer Listings Taken
12. ÷ % Your Seller Appt.
Conversion Rate
÷ % Your Buyer Appt.
Conversion Rate
13. = Seller Listing
Appointments
= Buyer Listing
Appointments
14. ÷12 Seller Listing
Appts per month
÷12 Buyer Listing
Appts per month
GOAL
© 2004 v3.2 Keller Williams Realty, Inc.

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Economic model

  • 1. Economic Plan for Year 1. $ Net Income (before taxes) 2. Gross Closed Income (GCI) = Net Income ÷ Income % of GCI 3. Cost of Sales 4. Operating Expenses Sellers Buyers 5. Gross Revenue from Sellers Gross Revenue from Buyers 6. ÷ % Your Commission ÷ % Your Commission 7. = Seller Sold Volume = Buyer Sold Volume 8. ÷ Your Average Sales Price ÷ Your Average Sales Price 9. = Sellers Sold (transactions) = Buyers Sold (transactions) 10. ÷ % Your Seller Trans. Conversion Rate ÷ % Your Buyer Trans. Conversion Rate 11. = Seller Listings Taken = Buyer Listings Taken 12. ÷ % Your Seller Appt. Conversion Rate ÷ % Your Buyer Appt. Conversion Rate 13. = Seller Listing Appointments = Buyer Listing Appointments 14. ÷12 Seller Listing Appts per month ÷12 Buyer Listing Appts per month GOAL © 2004 v3.2 Keller Williams Realty, Inc.