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Ratio Analysis
Involves methods of calculating and interpreting
financial ratios to analyze and monitor the firm’s
performance.
1
Interested Parties
 Shareholders
 Creditors
 Firm’s own management
2
Categories of Financial Ratios
Liquidity ratios
Activity ratios
Debt ratios
Profitability ratios
Market ratios
3
Ratio Analysis
A. Liquidity ratios
◦ ratios that relates the firm’s cash and other
assets to its current liabilities
 Liquid asset
◦ an asset that can be easily converted into cash
without significant loss of its original value
4
5
Current ratio
 A measure of liquidity calculated by dividing the firm’s current
assets by its current liabilities.
 Indicates the extent to which current liabilities are covered by
assets expected to be converted into cash in the near future
s
Liabilitie
Current
assets
Current
ratio
Current 
Liquidity ratios
6
Liquidity ratios
Quick (Acid test) ratio
◦ A measure of liquidity calculated by dividing the firm’s
current assets minus inventory by its current liabilities.
◦ Deducts inventories from current assets and divides the
remainder by current liabilities
◦ A variation of the current ratio
s
Liabilitie
Current
s
Inventorie
-
assets
Current
ratio
Quick 
Ratio Analysis
7
B. Activity Ratios
 Measure the speed with which various accounts are
converted into sales or cash, or inflows or outflows
 Ratios that measure how effectively a firm is managing
its assets
Activity Ratios
Inventory turnover ratio
Measures the activity, or liquidity, of a firm’s inventory
8
s
Inventorie
Sold
Goods
of
Cost

Inventory turnover ratio
Activity Ratios
Average Collection Period
 The average amount of time needed to collect accounts
receivable.
 Alternatively known as Days sales outstanding (DSO)
9








365
sales
Annual
s
Receivable
day
per
sales
Average
s
Receivable
Average Collection
Period /DSO
Activity Ratios
Average Payment Period
The average amount of time needed to pay accounts
payable.
10








365
purchases
Annual
Payables
Accounts
day
per
purchases
Average
Payables
Accounts
Average Payment Period
Total Asset Turnover
Indicates the efficiency with which the firm uses its assets
to generate sales.
11
Activity Ratios
assets
Total
Sales

Total Asset Turnover
C. Debt Ratios
 Measures the proportion of total assets financed by the firm’s
creditors.
 The higher this ratio, the greater the firm’s degree of indebtedness
and the more financial leverage it has.
 Financial leverage
◦ the use of debt financing
Debt ratio
12
Ratio Analysis
assets
Total
s
liabilitie
Total

Debt ratios
Debt-to-Equity Ratio
Measures the relative proportion of total liabilities and common stock
equity used to finance the firm’s total assets.
13
equity
stock
Common
s
liabilitie
Total

Debt-to-Equity Ratio
Debt ratios
Times Interest Earned Ratio (TIE Ratio)
 Measures the firm’s ability to make contractual interest payments
 Sometimes called the interest coverage ratio
14
Charges
Interest
EBIT

Times Interest Earned Ratio
Ratio Analysis
D. Profitability Ratios
These ratios enable analysts to evaluate the firm’s
profits with respect to a given level of sales, a
certain level of assets, or the owners’ investment.
15
Profitability Ratios
Gross Profit Margin:
Measures the percentage of each sales dollar
remaining after the firm has paid for its goods.
Gross Profit Margin
Gross profit = Sales- Cost of goods sold
16
Sales
profit
Gross

Operating Profit Margin
Measures the percentage of each sales dollar remaining
after all costs and expenses other than interest, taxes, and
preferred stock dividends are deducted; the “pure profits”
earned on each sales dollar
Operating Profit Margin
17
Profitability Ratios
Sales
profit
Operating

Profitability Ratios
Net Profit Margin
Measures the percentage of each sales dollar remaining
after all costs and expenses, including interest, taxes, and
preferred stock dividends, have been deducted.
Net Profit Margin
Net profit= Earnings available for common stockholders
18
Sales
profit
Net

Profitability Ratios
Earnings Per Share (EPS)
Represents the number of dollars earned during
the period on behalf of each outstanding share of
common stock.
EPS
19
g
outstandin
stock
common
of
Number
rs
stockholde
common
to
available
income
Net

Profitability Ratios
Return On Total Assets (ROA)
Measures the overall effectiveness of management in
generating profits with its available assets
Also called the Return on Investment (ROI).
ROA
20
assets
Total
rs
stockholde
common
to
available
income
Net

Profitability Ratios
Return On Equity (ROE)
Measures the return earned on the common
stockholders’ investment in the firm.
ROE
21
equity
Common
rs
stockholde
common
to
available
income
Net

Ratio Analysis
E. Market Ratios
Relate a firm’s market value, as measured by its
current share price, to certain accounting values.
22
Market Ratios
Price/Earnings (P/E) Ratio
 Measures the amount that investors are willing to pay for
each dollar of a firm’s earnings
 The higher the P/E ratio, the greater the investor
confidence.
P/E Ratio
23
share
per
Earnings
share
per
price
Market

Market Ratios
Market/Book (M/B) Ratio
 Provides an assessment of how investors view the firm’s
performance.
M/B Ratio
Book value per share
24
share
per
Book value
share
per
price
Market

g
outstandin
shares
common
of
Number
equity
Common


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Chapter Ratio Analysis.pptx

  • 1. Ratio Analysis Involves methods of calculating and interpreting financial ratios to analyze and monitor the firm’s performance. 1
  • 2. Interested Parties  Shareholders  Creditors  Firm’s own management 2
  • 3. Categories of Financial Ratios Liquidity ratios Activity ratios Debt ratios Profitability ratios Market ratios 3
  • 4. Ratio Analysis A. Liquidity ratios ◦ ratios that relates the firm’s cash and other assets to its current liabilities  Liquid asset ◦ an asset that can be easily converted into cash without significant loss of its original value 4
  • 5. 5 Current ratio  A measure of liquidity calculated by dividing the firm’s current assets by its current liabilities.  Indicates the extent to which current liabilities are covered by assets expected to be converted into cash in the near future s Liabilitie Current assets Current ratio Current  Liquidity ratios
  • 6. 6 Liquidity ratios Quick (Acid test) ratio ◦ A measure of liquidity calculated by dividing the firm’s current assets minus inventory by its current liabilities. ◦ Deducts inventories from current assets and divides the remainder by current liabilities ◦ A variation of the current ratio s Liabilitie Current s Inventorie - assets Current ratio Quick 
  • 7. Ratio Analysis 7 B. Activity Ratios  Measure the speed with which various accounts are converted into sales or cash, or inflows or outflows  Ratios that measure how effectively a firm is managing its assets
  • 8. Activity Ratios Inventory turnover ratio Measures the activity, or liquidity, of a firm’s inventory 8 s Inventorie Sold Goods of Cost  Inventory turnover ratio
  • 9. Activity Ratios Average Collection Period  The average amount of time needed to collect accounts receivable.  Alternatively known as Days sales outstanding (DSO) 9         365 sales Annual s Receivable day per sales Average s Receivable Average Collection Period /DSO
  • 10. Activity Ratios Average Payment Period The average amount of time needed to pay accounts payable. 10         365 purchases Annual Payables Accounts day per purchases Average Payables Accounts Average Payment Period
  • 11. Total Asset Turnover Indicates the efficiency with which the firm uses its assets to generate sales. 11 Activity Ratios assets Total Sales  Total Asset Turnover
  • 12. C. Debt Ratios  Measures the proportion of total assets financed by the firm’s creditors.  The higher this ratio, the greater the firm’s degree of indebtedness and the more financial leverage it has.  Financial leverage ◦ the use of debt financing Debt ratio 12 Ratio Analysis assets Total s liabilitie Total 
  • 13. Debt ratios Debt-to-Equity Ratio Measures the relative proportion of total liabilities and common stock equity used to finance the firm’s total assets. 13 equity stock Common s liabilitie Total  Debt-to-Equity Ratio
  • 14. Debt ratios Times Interest Earned Ratio (TIE Ratio)  Measures the firm’s ability to make contractual interest payments  Sometimes called the interest coverage ratio 14 Charges Interest EBIT  Times Interest Earned Ratio
  • 15. Ratio Analysis D. Profitability Ratios These ratios enable analysts to evaluate the firm’s profits with respect to a given level of sales, a certain level of assets, or the owners’ investment. 15
  • 16. Profitability Ratios Gross Profit Margin: Measures the percentage of each sales dollar remaining after the firm has paid for its goods. Gross Profit Margin Gross profit = Sales- Cost of goods sold 16 Sales profit Gross 
  • 17. Operating Profit Margin Measures the percentage of each sales dollar remaining after all costs and expenses other than interest, taxes, and preferred stock dividends are deducted; the “pure profits” earned on each sales dollar Operating Profit Margin 17 Profitability Ratios Sales profit Operating 
  • 18. Profitability Ratios Net Profit Margin Measures the percentage of each sales dollar remaining after all costs and expenses, including interest, taxes, and preferred stock dividends, have been deducted. Net Profit Margin Net profit= Earnings available for common stockholders 18 Sales profit Net 
  • 19. Profitability Ratios Earnings Per Share (EPS) Represents the number of dollars earned during the period on behalf of each outstanding share of common stock. EPS 19 g outstandin stock common of Number rs stockholde common to available income Net 
  • 20. Profitability Ratios Return On Total Assets (ROA) Measures the overall effectiveness of management in generating profits with its available assets Also called the Return on Investment (ROI). ROA 20 assets Total rs stockholde common to available income Net 
  • 21. Profitability Ratios Return On Equity (ROE) Measures the return earned on the common stockholders’ investment in the firm. ROE 21 equity Common rs stockholde common to available income Net 
  • 22. Ratio Analysis E. Market Ratios Relate a firm’s market value, as measured by its current share price, to certain accounting values. 22
  • 23. Market Ratios Price/Earnings (P/E) Ratio  Measures the amount that investors are willing to pay for each dollar of a firm’s earnings  The higher the P/E ratio, the greater the investor confidence. P/E Ratio 23 share per Earnings share per price Market 
  • 24. Market Ratios Market/Book (M/B) Ratio  Provides an assessment of how investors view the firm’s performance. M/B Ratio Book value per share 24 share per Book value share per price Market  g outstandin shares common of Number equity Common 