Tracemyfile's disruptive technology will forever change the way Internet users trace, protect and control their content online!

1. 1

2. ABOUT TRACEMYFILE
Tracemyfile Limitedis an incorporatedand registeredcompany in
London, UK, founded in 2014.
Mission
Tracemyfile enables Internet users to trace, protect and control their
content online.
Vision
Our vision is to be the standard for how individuals and organizations
trace, protect and control their content online.
July
2015 2

3. July
2015 3
MARKET OPPORTUNITY
There is a huge market opportunityaddressing the unforeseen need to
manage and control the whole spectrum of tracing,id- and watermarking
and blocking your own files on Internet,and the option to gain commercial
benefit of these.
Tracemyfile is included but not limitedto the billiondollar market of the
image and file sharing industryand file hostingservice industry.
Tracemyfile will primarilyattract users using Facebook, Instagram,
Snapfish, Flickr, Photobucket, DevianArt, Fotolog and Pinterest,Dropbox
and WeTransfer.But also from Google and its users of their reverse image
search tool.

4. July
2015 4
TRACTION
February 2014
R&D processes are transformed into a technical platform
March-September 2014
Development and programming of functionalities
October 2014
A beta version of the services Trace and Sign My File is completed
November 2014
First round of equity crowd funding of GBP 130 000 is completed through Crowdcube Sweden.
January-April 2015
The additional services Encrypt file, Watermark file, Transfer file and Price my file are developed,
completing the second beta version.
September 2015
Second round of equity funding.
October 2015
Public release and commercial launch of the services on Tracemyfile.com
Execution of sales, marketing of social media activities

5. July
2015 5
THE PROBLEM
• Unauthorized use of images, texts,audio and visual files occur in
millions every day.
• While the benefit derivedfrom user-generatedcontent (UGC) for the
content host is clear, the benefit to the contributor is less direct.
• The problem lays in the lack of a structure to trace,protect and control
your content online from unauthorizedas well as the option to gain
commercial benefit from your content.

6. Through Tracemyfile’s innovative technology, you have the abilityto
trace id- and watermarkand block your files on Internet,as well as price
these for commercial or non-commercial use.
This is all managed through your personal digital asset account.
Commercial launch of the solutionon www.tracemyfile.com in October
2015.
July
2015 6
THE SOLUTION

7. July
2015 7
PRODUCTS & SERVICES
Trace: Find out where your files are shared online. Monitor the spread of your files with periodical
reports.
Sign & Encrypt: Sign your file to perform ownership, indicating online identity with a digital watermark
signature. Encrypt your file with a password.
Communicate: Communicate a message to your audience through your file, let people know more about
you and get in touch with you via your file.
Restrict: Limit and disable your files from being viewed or used by others online.
Digital Asset Account: This is where you save your personal digital asset belongings.
Price-tag: Include a price tag in your file and receive direct micro payments for your music, books,
photos, articles, reports, videos etc. Change or remove it any time you want.
Content follow-up reports: Enabling individuals and organizations to monitor their market reach as well
as analyze how competitors’ information is spread online.

8. July
2015 8
MARKETING & GROWTH STRATEGY
Marketing channel
The go-to-market strategyis to offer a new service to an existingmarket.
Key segments and channels are the 10-20 largest social media networks.
Marketingwill also be made through the 5-10 largest ICANN-Accredited
Registrars,targetingmillions of domain name owners. Social media
activities inblogs and press will be a continuous activity.
Growth strategy
The growth strategyis based on maximizingmarket share and gaining a
critical mass of users, hence a below market price per service.

9. July
2015 9
REVENUE MODEL
The revenue model is a monthly auto subscriptionmodel.Tracemyfile’s
basic services are free of charge while charginga fee for the “Price My
File” service and “Digital Assets Account Storage”.
A standard online payment system is used to handle the transactions.
The business model is both global and scalable,with predictable cash
flows and a high degree of recurringrevenue.

10. TMF-products MF-Free TMF-Light TMF-Basic TMF-Adv TMF-Plus
Trace file Included Included Included Included Included
Sign my file Included Included Included Included Included
Encrypt file Included Included Included Included Included
Watermark file up to 10 Up to 200 Unlimited Unlimited Unlimited
Transfer file Up to 2gb Up to 7gb up to 15gb Up to 50gb up to 100gb
Price my file N/A N/A Included Included Included
Support Full Full Full Full Full
Storage 10gb 30gb 60gb 200gb 400gb
Monthly price Free € 4,95 € 9,95 € 29,95 € 49,95
Initial 3 months payment, hereaftermonthly
PRODUCTS & PACKAGES

11. July
2015 11
THE MANAGEMENT TEAM
GunnarNilsson, founderand head of R&D
Venture capitalist and entrepreneur with IT and system development background. Gunnar Nilsson has been working with
own private equity investments in different countries and jurisdictions for last 20years. Gunnar Nilsson has made more
than a handful industrial exits and IPO’s
Jesper Wiberg, CEO & Head of Sales and Customer support
Jesper Wiberg is an international business professional that brings more than 20 years experience in sales, last 10 years
within the social media landscape. Jesper Wiberg has a proven track record of building sales, customer acquisition and
retention online.
Shadman Tanjim, CTO
Shadman Tanjim is a computer software engineer from National Institute of Information Technology, Gurgaon, India.
Shadman Tanjim specializes in security solution for web and network systems, such as Malware Analyzing, Website
Pentest, Vulnerability Patching, Security Monitoring, Exploit development, software testing, CMS pentest, Cloud System
pentest including SaaS, PaaS, IaaS platform, SAP Pentest, Custom ERP Solution Pentest, Ddos and dos protection.

12. July
2015 12
INVESTORS & ADVISORS
Investors
Venture capitalist and founder of Tracemyfile,Gunnar Nilsson and
approximately30 additional private placement investors.
Advisors
Guiseppe Busia – PhD and Data asset protectionexpert
Mark Deem - Partner,lawyer and commercial litigator at Cooley (UK)
LLP

13. Product Tracemyfile Watermark.ws Wetransfer iStock photo Product
Trace
file Yes No No No Trace
file
Sign
file Yes Yes No No Sign
file
Encrypt
file Yes Yes Yes No Encrypt
file
Watermark
file Unlimited up
to
1000 No No Watermark
file
Transfer
file Up
to
15gb No up
to
10gb No Transfer
file
Price
my
file Free No No min
55% Price
my
file
Support Yes Yes Yes Yes Support
Storage 60gb 5gb 50gb No Storage
Monthly price € 9,95 $25,00 € 10,00 -­‐ Monthly price
COMPETITOR COMPARISON CHART

14. July
2015 14
COMPETITIVE ADVANTAGE
The core capabilitiesof Tracemyfile are the services’abilityto enter and
successfullycompete in several markets.Equally the experienced
management team and its advisors.
Tracemyfile also offers content follow-up reports and search engine
optimizing reports in an entirelynew manner, enabling individuals and
organizations to monitor their actual market reach as well as analyze how
competitors’informationis spread online.

15. July
2015 15
FINANCIAL PROJECTIONS
Most likely case (For the worst case and best case scenarios please see appendices 1 & 2)
USD 2014%09% 2015 2016 2017 2018 5+year+Total
TOTAL+INVESTMENT 197,600 % 1,048,800 % 0 % 0 % 0 % 1,246,400
$$$Advertisement 0N/A 3,833 3% 110,757 3% 694,984 5% 770,079 3% 1,579,653
$$$Subscriptions 0N/A 98,109 87% 3,463,309 94% 12,403,485 93% 23,996,202 96% 39,961,105
$$$Other 0N/A 11,400 10% 104,880 3% 214,320 2% 323,760 1% 654,360
REVENUE 0N/A 113,342 #### 3,678,947 #### 13,312,788 #### 25,090,042 #### 42,195,119
Cost+of+Service 0N/A 11,510 10% 278,764 8% 884,528 7% 1,578,081 6% 2,752,883
GROSS+PROFIT 0N/A 101,831 90% 3,400,183 92% 12,428,261 93% 23,511,961 94% 39,442,236
$$$Sales&Marketing 2,186N/A 63,308 56% 386,297 11% 751,097 6% 933,497 4% 2,136,385
$$$IT 58,968N/A 185,820 #### 478,800 13% 684,000 5% 866,400 3% 2,273,988
$$$Support 0N/A 13,680 12% 47,880 1% 100,320 1% 132,240 1% 294,120
$$$Employees 72,960N/A 393,680 #### 638,400 17% 1,185,600 9% 1,322,400 5% 3,613,040
$$$Administration 547N/A 24,822 22% 63,840 2% 109,440 1% 150,480 1% 349,129
$$$Legal 803N/A 26,256 23% 54,720 1% 95,760 1% 155,040 1% 332,579
$$$Office 0N/A 19,760 17% 66,880 2% 100,320 1% 164,160 1% 351,120
$$$Other 4,566N/A 15,200 13% 47,120 1% 63,840 0% 77,520 0% 208,246
EXPENSES 140,030N/A 742,526 #### 1,783,937 48% 3,090,377 23% 3,801,737 15% 9,558,608
EBITDA %140,030N/A %640,695 #### 1,616,246 44% 9,337,883 70% 19,710,224 79% 29,883,628
$$$Depreciation&Amortisation Q7,600N/A Q30,400 Q27% Q53,200 Q1% Q106,400 Q1% Q136,800 Q1% Q334,400
$$$Net$Interest 0N/A 0 0% 0 0% 0 0% 0 0% 0
$$$Taxes 0N/A 0 0% 0 0% 0 0% 0 0% 0
NET+PROFIT %147,630N/A %671,095 #### 1,563,046 42% 9,231,483 69% 19,573,424 78% 29,549,228
ACC+PROFIT %147,630N/A %818,725 #### 744,321 20% 9,975,805 75% 29,549,228 ####
Prepaid$Subscriptions 0N/A 126,323 #### 1,446,171 39% 3,139,886 24% 3,986,743 16% 8,699,123
Capital$Expenditure 0N/A Q7,600 Q7% 0 0% Q304,000 Q2% 0 0% Q311,600
CASH+FLOW 57,570N/A 515,318 #### 2,783,654 76% 11,289,241 85% 22,118,886 88%
ENDING+CASH+FLOW 57,570N/A 572,888 #### 3,356,542 91% 14,645,783 #### 36,764,669 ####

16. Tracemyfile is raisingUSD 900,000 (maximum USD 1,200,000), with a
minimum investment of USD 5,000 for Investment shares and a
minimum investment of USD 50,000 for Ordinary shares.
Please see separate memorandum for terms of subscriptionof shares and
informationin detail on www.crowdfunder.com/tracemyfile/invest
July
2015 16
CAPITAL REQUIRED

17. July
2015 17
Use$of$funds$until$cash$flow$positive Worst$case Most$likely$case Best$case
Sales&&&Marketing&Activities 11% 16% 18%
R&D,&Product&and&Service&development 27% 24% 24%
Management&team&salaries 37% 39% 39%
New&hires 10% 7% 7%
Operational&costs,&Legal&support,&Equipment 15% 14% 13%
TOTAL 100% 100% 100%
DISTRIBUTION OF FUNDS

18. July
2015 18
CONTACT
Gunnar Nilsson, Founder/Investor relations
Tracemyfile Limited
Sweden House
5 Upper Montague Street
London W1H 2AG, UK
Info@tracemyfile.com
www.tracemyfile.com

19. July
2015 19
APPENDIX 1: FINANCIAL PROJECTIONS
Worst case scenario
USD 2014%09% 2015 2016 2017 2018 5+year+Total
TOTAL+INVESTMENT 197,600 % 1,048,800 % 0 % 0 % 0 % 1,246,400
$$$Advertisement 0N/A 3,066 5% 88,606 6% 555,987 14% 616,064 8% 1,263,723
$$$Subscriptions 0N/A 45,089 76% 1,216,852 86% 3,345,596 81% 6,940,191 88% 11,547,729
$$$Other 0N/A 11,400 19% 104,880 7% 214,320 5% 323,760 4% 654,360
REVENUE 0N/A 59,555 100% 1,410,338 #### 4,115,903 #### 7,880,015 #### 13,465,811
Cost+of+Service 0N/A 6,714 11% 102,353 7% 249,036 6% 488,491 6% 846,595
GROSS+PROFIT 0N/A 52,841 89% 1,307,984 93% 3,866,867 94% 7,391,524 94% 12,619,217
$$$Sales&Marketing 2,186N/A 48,108 81% 167,417 12% 240,377 6% 386,297 5% 844,385
$$$IT 58,968N/A 185,820 312% 410,400 29% 592,800 14% 775,200 10% 2,023,188
$$$Support 0N/A 13,680 23% 41,040 3% 72,960 2% 104,880 1% 232,560
$$$Employees 72,960N/A 393,680 661% 638,400 45% 1,003,200 24% 1,140,000 14% 3,248,240
$$$Administration 547N/A 24,822 42% 45,600 3% 82,080 2% 114,000 1% 267,049
$$$Legal 803N/A 26,256 44% 45,600 3% 68,400 2% 86,640 1% 227,699
$$$Office 0N/A 19,760 33% 66,880 5% 88,160 2% 118,560 2% 293,360
$$$Other 4,566N/A 15,200 26% 30,400 2% 36,480 1% 45,600 1% 132,246
EXPENSES 140,030N/A 727,326 ##### 1,445,737 #### 2,184,457 53% 2,771,177 35% 7,268,728
EBITDA %140,030N/A %674,485 ##### %137,753 Q10% 1,682,410 41% 4,620,347 59% 5,350,489
$$$Depreciation&Amortisation Q7,600N/A Q30,400 Q51% Q53,200 Q4% Q106,400 Q3% Q136,800 Q2% Q334,400
$$$Net$Interest 0N/A 0 0% 0 0% 0 0% 0 0% 0
$$$Taxes 0N/A 0 0% 0 0% 0 0% 0 0% 0
NET+PROFIT %147,630N/A %704,885 ##### %190,953 Q14% 1,576,010 38% 4,483,547 57% 5,016,089
ACC+PROFIT %147,630N/A %852,515 ##### %1,043,468 Q74% 532,542 13% 5,016,089 64%
Prepaid$Subscriptions 0N/A 68,509 115% 429,943 30% 768,686 19% 1,446,171 18% 2,713,309
Capital$Expenditure 0N/A Q7,600 Q13% 0 0% Q304,000 Q7% 0 0% Q311,600
CASH+FLOW 57,570N/A 428,510 720% 189,837 13% 1,898,060 46% 5,578,027 71%
ENDING+CASH+FLOW 57,570N/A 486,080 816% 675,916 48% 2,573,976 63% 8,152,003 ####

20. July
2015 20
APPENDIX 2: FINANCIAL PROJECTIONS
Best case scenario
USD 2014%09% 2015 2016 2017 2018 5+year+Total
TOTAL+INVESTMENT 197,600 % 1,048,800 % 0 % 0 % 0 % 1,246,400
$$$Advertisement 0N/A 4,599 3% 132,908 2% 833,981 4% 1,201,324 3% 2,172,813
$$$Subscriptions 0N/A 154,573 91% 5,445,080 96% 18,904,019 95% 36,554,734 96% 61,058,406
$$$Other 0N/A 11,400 7% 104,880 2% 214,320 1% 323,760 1% 654,360
REVENUE 0N/A 170,572 #### 5,682,868 #### 19,952,320 #### 38,079,818 #### 63,885,578
Cost+of+Service 0N/A 18,812 11% 437,774 8% 1,339,010 7% 2,430,651 6% 4,226,247
GROSS+PROFIT 0N/A 151,761 89% 5,245,094 92% 18,613,310 93% 35,649,167 94% 59,659,332
$$$Sales&Marketing 2,186N/A 90,668 53% 568,697 10% 1,091,577 5% 1,419,897 4% 3,173,025
$$$IT 58,968N/A 185,820 #### 547,200 10% 775,200 4% 957,600 3% 2,524,788
$$$Support 0N/A 13,680 8% 57,760 1% 125,400 1% 159,600 0% 356,440
$$$Employees 72,960N/A 393,680 #### 684,000 12% 1,368,000 7% 1,504,800 4% 4,023,440
$$$Administration 547N/A 24,822 15% 63,840 1% 118,560 1% 173,280 0% 381,049
$$$Legal 803N/A 26,256 15% 54,720 1% 123,120 1% 182,400 0% 387,299
$$$Office 0N/A 19,760 12% 72,960 1% 136,800 1% 200,640 1% 430,160
$$$Other 4,566N/A 15,200 9% 62,320 1% 91,200 0% 100,320 0% 273,606
EXPENSES 140,030N/A 769,886 #### 2,111,497 37% 3,829,857 19% 4,698,537 12% 11,549,808
EBITDA %140,030N/A %618,125 #### 3,133,597 55% 14,783,452 74% 30,950,630 81% 48,109,524
$$$Depreciation&Amortisation Q7,600N/A Q30,400 Q18% Q53,200 Q1% Q106,400 Q1% Q136,800 0% Q334,400
$$$Net$Interest 0N/A 0 0% 0 0% 0 0% 0 0% 0
$$$Taxes 0N/A 0 0% 0 0% 0 0% 0 0% 0
NET+PROFIT %147,630N/A %648,525 #### 3,080,397 54% 14,677,052 74% 30,813,830 81% 47,775,124
ACC+PROFIT %147,630N/A %796,155 #### 2,284,242 40% 16,961,294 85% 47,775,124 ####
Prepaid$Subscriptions 0N/A 205,580 #### 2,293,029 40% 4,720,686 24% 6,245,029 16% 13,464,323
Capital$Expenditure 0N/A Q7,600 Q4% 0 0% Q304,000 Q2% 0 0% Q311,600
CASH+FLOW 57,570N/A 609,843 #### 4,988,852 88% 17,861,128 90% 34,765,008 91%
ENDING+CASH+FLOW 57,570N/A 667,413 #### 5,656,265 #### 23,517,392 #### 58,282,401 ####