Posting a video on YouTube and confused as to which keyword you should insert in the title to get higher views and make it go viral? We did a study on 2 such keywords: 'Awesome' & 'Amazing' Have a look at the presentation to see who wins Research Credits: http://www.yellowgiraffe.in/ http://www.toytasting.tv/

1. Which keyword
to select in
YouTube
Awesome vs. Amazing
January 2013

2. Contents
A. Background to Analysis
B. Data Collation
C. Findings
D. Conclusion
E. About the Author

3. A. Background to Analysis
Posting a video onto YouTube and confused how to name it?
Have you thought about the following …
1. Should you chose “Keyword 1” or “Keyword 2” (e.g. Awesome or
Amazing)
2. Which keyword is more commonly searched
3. Which keyword would lead to a higher number of views

4. A. Background to Analysis
Posting a video onto YouTube and confused how to name it?
Have you thought about the following …
1. Should you chose “Keyword 1” or “Keyword 2” (e.g. Awesome or
Amazing)
2. Which keyword is more commonly searched
3. Which keyword would lead to a higher number of views
We ran our analysis for “awesome” vs. “amazing” and in the following
slides, we present our process and results

5. Contents
A. Background to Analysis
B. Data Collation
C. Findings
D. Conclusion
E. About the Author

6. B. Data Collation
1 Go to You Tube and set the country setting to „Worldwide‟

7. B. Data Collation
1 Go to You Tube and set the country setting to „Worldwide‟
2 Now search for keyword 1 (e.g. awesome)

8. B. Data Collation
3 Pick a random sample of 50 videos across 25 pages

9. B. Data Collation
4 For each video, tabulate the following data
1. Location of the keyword in the title of the video, e.g. for “People
are awesome 2011” the text location for “Awesome” in the title is 3
2. Date uploaded
3. Video views
4. Channel details: Subscribers and channel views

10. B. Data Collation
5 Go to Google Trends
6 Compare the trends over time for your two keywords (e.g. awesome and
amazing)

11. Contents
A. Background to Analysis
B. Data Collation
C. Findings
D. Conclusion
E. About the Author

12. C. Findings
1 The average views of all the videos in Sample-Awesome is almost 4
times of Sample-Amazing. However, we need to measure Views/ Day
so as to negate the impact of age of the video
The Sample-Awesome has 3.9x the views per day of Sample-Amazing
Awesome vs. Amazing: Views/ Day (Median for sample)
800
700
600
500
400
Awesome
300 (679)
200
100
Amazing
-
Views/ Day
Awsome Amazing

13. C. Findings
2 On the basis of Views/Day, an average video in the Sample Awesome
would take 4yrs to reach a million views. Whereas Sample Amazing
takes 16yrs
Awesome vs. Amazing: Time to a million views (Median for sample)
Awesome
2017
2013
Amazing
2029

14. C. Findings
3 To analyze only the Top 25 results for each search term. Here are the
views of each video in order of their rank. The takeaway being that
Rank and Views don‟t correlate very strongly
Awesome vs. Amazing: Comparison of Rank and Views (y-axis)
60,000,000
50,000,000
40,000,000
Views
30,000,000
20,000,000
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Awesome Amazing

15. C. Findings
4 In the Top 25 results for „Awesome‟, the channel „barelypolitical‟ has 6
videos
Another channel „egoraptor‟ has 3 and the rest have just one
Distribution of no. of videos by a channel in Top 25 ‘Awesome’ set
Hadoukentheband kladblog
failarmy FalconArchitecture
WahDuhEff HowNowHowDow
AmazingPeopleToday StuntsAmazing1
CharlesJenkinsVEVO egoraptor
6 Compilariz AmazingTages
RubinJJ smosh
barelypolitical Shibby2142
3

16. C. Findings
5 According to Google Trends: The word „Amazing‟ is searched much
more than „Awesome‟. How much more? 2.42x
One may argue that „Amazing‟ would get higher traffic due to the
movie „The Amazing Spider-man‟ but the graph shows clearly that it
has always been more searched than „Awesome‟
Google Trends: Search Traffic for Amazing and Awesome (1/3)

17. C. Findings
Google Trends: Search Traffic for Amazing and Awesome (2/3)

18. C. Findings
Google Trends: Search Traffic for Amazing and Awesome (3/3)

19. C. Findings
6 Another interesting observation is that Australia leads the list of cities
which have the most traffic for these two search terms
Google Trends: Regional interest

20. Contents
A. Background to Analysis
B. Data Collation
C. Findings
D. Conclusion
E. About the Author

21. D. Conclusion
1 The clear winner according to YouTube is „Awesome‟ with a
significantly higher rate of Views/Day

22. D. Conclusion
1 The clear winner according to YouTube is „Awesome‟ with a
significantly higher rate of Views/Day
2 But none the less, you will be competing with the big channels
like „barelypolitical‟ who have already optimized it. And we all
know that the views of a video is highly influenced by the
number of subscribers of the publishing channel

23. D. Conclusion
1 The clear winner according to YouTube is „Awesome‟ with a
significantly higher rate of Views/Day
2 But none the less, you will be competing with the big channels
like „barelypolitical‟ who have already optimized it. And we all
know that the views of a video is highly influenced by the
number of subscribers of the publishing channel
3 Although the conclusion is that “Awesome” is the better
keyword option, we cannot ignore the fact shown by Google
Trends – “Amazing” is still searched more often than
“Awesome”

24. D. Conclusion
1 The clear winner according to YouTube is „Awesome‟ with a
significantly higher rate of Views/Day
2 But none the less, you will be competing with the big channels
like „barelypolitical‟ who have already optimized it. And we all
know that the views of a video is highly influenced by the
number of subscribers of the publishing channel
3 Although the conclusion is that “Awesome” is the better
keyword option, we cannot ignore the fact shown by Google
Trends – “Amazing” is still searched more often than
“Awesome”
4 Lastly, if your content has anything to do with Australia, you
must make sure to squeeze in either of the terms in the title. It
will definitely improve the performance!

25. Contents
A. Background to Analysis
B. Data Collation
C. Findings
D. Conclusion
E. About the Author

26. About The author
At Yellow Giraffe, Vishal spends most of his time
on inbound marketing initiatives. Vishal is an
active participant in various forums relating to
SEO and inbound marketing.
You can watch one of Vishal‟s recent video
creations for ToyTasting on Fun Toy Facts
Vishal Somaiya Vishal is an avid fan of everything music. His
resolution for 2013 is to meet Armin Van Buuren
Mumbai
and the Swedish House Mafia. If not in-person at
least LIVE in concert
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