Sustainability within the context of tourism policy Georgios Drakopoulos Special Adviser to the Secretary General, UNWTO Counselor, European Economic & Social Committee

1. Sustainability within the context of tourism policy
Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
Counselor, European Economic & Social Committee

2. Purpose of the presentation
To share a more practical approach
on the issues of sustainability in
tourism
and discuss policy implications

3. Presentation Outline
 The definition & the framework
 The players
 The challenges
 The actions
 The recommendations

4. o UNWTO definition
for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and host
communities"

5. o UNWTO definition
for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and host
communities"

6. UNWTO definition
for the sustainable tourism
"Tourism that takes full account of its current and future
economic, social and environmental impacts, addressing
the needs of visitors, the industry, the environment and host
communities"

7. Sustainable Tourism: putting together
 Visitors
 Industry
 Host Communities

8. Sustainable Tourism: putting together
Economic
Social
Environmental
Visitors
Industry
Host Communities

9. Sustainable Tourism: a simplified complexity...

10. Who is going to manage it?...and how?

11. Who? Three (3) players !
Governments

12. Who? Three (3) players !
Governments Businesses

13. Who? Three (3) players !
Governments CommunitiesBusinesses

14. How??

15. How??

16. Policy level: Governments on sustainability
Very long term project – no cash benefits

17. Policy level: Governments on sustainability
Very long term project – no cash benefits

18. Policy level: Businesses and sustainability
First things First

19. Policy level: Communities and sustainability

20. Indicators level: to measure ...

21. Indicators level: to measure ...

22. Indicators level: to measure ...

23. Need help? UNWTO is here!
 Program for Sustainable
Development of Tourism
 Policy Guidelines & Tools
 Climate Change
 Ecotourism
 Rural & Community based
Tourism
 Initiatives & Certification Systems
for Sustainable Tourism

24. UNWTO Actions

25. UNWTO Actions

26. UNWTO Actions

27. UNWTO Actions

28. When to start?
2013 Tourism @ GDP (%)
MOLDOVA 2,5
ROMANIA 5,1
SERBIA 5,7
RUSSIA 5,8
ARMENIA 7,6
UKRAINE 8,6
AZERBAIJAN 8,8
TURKEY 12,3
BULGARIA 13,3
GREECE 16,2
ALBANIA 16,7
GEORGIA 21,1
Source: WTTC

29. When to start?
INT ARR/POP
MOLDOVA 0.02
ROMANIA 0.08
SERBIA 0.10
RUSSIA 0.20
ARMENIA 0.32
UKRAINE 0.56
AZERBAIJAN 0.20
TURKEY 0.50
BULGARIA 0.99
GREECE 1.63
ALBANIA 1.03
GEORGIA 0.50

30. Recommendations
Ministers and policy makers
Leadership

31. Recommendations
Ministers and policy makers
Leadership Institutionalization

32. Recommendations
Businesses, leaders & followers
OK, we understand but...

33. Recommendations
Communities

34. Recommendations
Communities

35. Sustainability within the context of tourism policy
Georgios Drakopoulos
Special Adviser to the Secretary General, UNWTO
Counselor, European Economic & Social Committee