What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
5. www.TotalYouthResearch.com
Get  the  ul(mate Â
guide  to  youth Â
genera(ons  Y  &  Z  Â
Get  answers  to  these  3  ques(ons: Â
Who  are  they? Â
What  do  they  want? Â
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www.totalyouthresearch.com/total-Ââyouth-Ââhandbook Â
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www.TotalYouthResearch.com
29. www.TotalYouthResearch.com
Get  the  ul(mate Â
guide  to  youth Â
genera(ons  Y  &  Z  Â
Get  answers  to  these  3  ques(ons: Â
Who  are  they? Â
What  do  they  want? Â
How  do  we  give  it  to  them?
www.totalyouthresearch.com/total-Ââyouth-Ââhandbook Â