Google analytics workshop

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How to leverage the power of Google analytics to track your website activity and online marketing results? Expert from Top Floor Technologies helped you to use Google analytics to its full potential. Workshop led you to learn how to configure Analytics, create reports and fix some common tracking issues.

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Google analytics workshop

  1. 1. Welcome!<br />Google Analytics Workshop<br />May 6, 2011<br />
  2. 2. Top Floor Technologies<br />Website Design & Development<br />Search Engine Marketing<br />Web Analytics & Conversion Improvement<br />Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999<br />
  3. 3. Getting the MostFrom Today’s Workshop<br />Write down three key learning points that you’ll begin putting into action within the next two weeks. Then – follow through!<br />
  4. 4. What is Google Analytics<br />“<br /> Is the next generation web analytics tool from Google that shows you how people find your site, how they navigate through it, and how they become customers<br />“<br />-Google<br />
  5. 5. How To Create and Setup A Basic Google Analytics Account<br />
  6. 6. Sign Up for A Google Account<br />http://www.google.com/analytics/sign_up.html<br />
  7. 7. Signing Up For Google Analytics<br />
  8. 8. Google Analytics Tracking Code<br />
  9. 9. Install Google Analytics Tracking Code<br /><script type="text/javascript"><br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-19360448-1']);<br /> _gaq.push(['_trackPageview']);<br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /></script><br /></head><br />
  10. 10. Google Analytics Account Structure<br />
  11. 11. Overview of Profiles<br />Determine Which Data Appears Reports<br />Data is Permanent<br />Good For Separate / Filtered Data<br />
  12. 12. Setting Up and Adding Profiles<br />
  13. 13. Overview of Standard Filters<br />Traffic From The Domains<br />Traffic From IP Addresses<br />Traffic From Subdirectories<br />
  14. 14. Setting Up and Adding Filters<br />
  15. 15. Overview of Goals <br />Specific Actions You Want to Track<br />Contact Forms<br />Request For Quotes<br />Newsletter Signups<br />Time on Site<br />Pages / Visit<br />
  16. 16. Overview of Funnels: Basic<br />The series of pages leading up to the goal<br />Contact Us<br />/contact.html<br />Contact Us Thank You Page<br />/contact-thankyou.html<br />
  17. 17. Example of Basic Funnel<br />
  18. 18. Overview of Funnels: Advanced<br />The series of pages leading up to the goal<br />
  19. 19. Example of Advanced Funnel<br />
  20. 20. Setting Up Basic Goals: Lead Gen<br />
  21. 21. Setting up Basic Funnels: Lead Gen<br />
  22. 22. Setting Up Advanced Goals: Lead Gen<br />
  23. 23. Setting up Advanced Funnels: Lead Gen<br />
  24. 24. Funnels: A Real Life Example<br />
  25. 25. Funnels: A Real Like Example Continued<br />
  26. 26. Overview of Site Search<br />Tracks Searches Done on Site<br />http://www.bing.com/search?q=cars<br />
  27. 27. Linking with AdWords<br />
  28. 28. Linking with AdWords<br />
  29. 29. Linking with AdWords<br />
  30. 30. Web Analytics Primer<br />
  31. 31. Key Performance Indicators<br />Visits<br />Total Goals<br />Goal Conversion Rate<br />Bounce Rate<br />Traffic Sources<br />Keywords<br />
  32. 32. Key Performance Indicators<br />Visits<br />The number of times your visitors has been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session. <br />
  33. 33. Key Performance Indicators<br />Total Goal Completions<br />If goals are configured, the total number of visitors who have completed all elements defined for this particular goal.<br />
  34. 34. Key Performance Indicators<br />Goal Conversion Rate<br />In the context of Campaign Tracking, The goal conversion rate is the percentage of sessions on a site that result in a conversion goal being reached on that site.<br />
  35. 35. Key Performance Indicators<br />Bounce Rate<br />Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.<br />
  36. 36. Key Performance Indicators<br />Traffic Sources<br />Identifies where visitors to your website originated. These are broken up into sources such as Google, Yahoo, Direct, Referral. Which are then further defined by Medium: Google (CPC) and Google (Organic). <br />
  37. 37. Key Performance Indicators<br />Keywords<br />Keywords are associated with external search engines. The keywords or search phrases show how visitors found your website.<br />
  38. 38. Top 5 Most Common Reports: #1<br />
  39. 39. Top 5 Most Common Reports: #2<br />
  40. 40. Top 5 Most Common Reports: #3<br />
  41. 41. Top 5 Most Common Reports: #4<br />
  42. 42. Top 5 Most Common Reports: #5<br />
  43. 43. Common Google Analytics Tracking Issues<br />
  44. 44. Google AdWords Not Connected to Google Analytics<br />
  45. 45. Google AdWords Not Connected to Google Analytics<br />
  46. 46. Aftermath of Connecting Google AdWords<br />
  47. 47. Filtering Out Your Company Traffic<br />
  48. 48. Tracking Code Not on All Pages<br />
  49. 49. Track Downloads, Mailtos, External Links<br />
  50. 50. Break!<br />
  51. 51. Social Media Boot Camp<br />When: June 24th 2011<br />What: Teach you how to monitor conversations and brand-mentions on the web, allowing you to be proactive with your customer-base.<br />More Info:<br />topfloortech.com/seminars/social-media-bootcamp<br />

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