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Video promotion & measurement 5 23-2013

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Video promotion & measurement 5 23-2013

  1. 1. +Video Promotion &TrackingPresented by: Jo StumpnerDirector of Internet Marketing Services
  2. 2. + Video Promotion & Tracking Agenda Optimizing Your Videos Promoting Your Videos Tracking & Measuring Performance Question & Answers
  3. 3. +OPTIMIZING YOUR VIDEOS
  4. 4. + Optimizing Your Videos - Overview Basic Video SEO Captions & Transcription Video Sitemaps Annotations
  5. 5. + Optimizing Your Videos - SEO How Does YouTube Rank Videos? Number of Views Video Title Video Description Video Ratings (Likes, Dislikes) Video SEO Basics Keyword Research Optimize Title & Description
  6. 6. + Optimizing Your Videos - Example
  7. 7. + Optimizing Your Videos - Transcript Video Captions & Transcripts
  8. 8. + Optimizing Your Videos - Captions Video Captions & Transcripts
  9. 9. + Optimizing Your Videos - Sitemaps Video Sitemaps
  10. 10. + Optimizing Your Videos - Annotations Annotations – Hug The World
  11. 11. + Optimizing Your Videos – Annotations Annotations – How To:
  12. 12. + Optimizing Your Videos - Annotations Annotations – Call To Action How To:
  13. 13. +PROMOTING YOUR VIDEOS
  14. 14. + Promoting Your Videos - PPV AdWords Pay Per View
  15. 15. + Promoting Your Videos - PPV AdWords Pay Per View
  16. 16. + Promoting Your Videos Great Quality Content Encourage Users to Link & Share Create a Series
  17. 17. +TRACKING & MEASURING
  18. 18. + Tracking & Measuring - Analytics Video Event Tracking
  19. 19. + Tracking & Measuring - AdWords AdWords Pay Per View
  20. 20. + Tracking & Measuring - Analytics AdWords Pay Per View
  21. 21. +Thank You!Jo StumpnerDirector of Internet Marketing ServicesTop Floor Technologies

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