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Social Media Isn’t About You
Presented by Beverley Theresa
Social Media Isn’t About You
Beverley Theresa
Social Media Stra...
@hellobeverley
Hello?
@hellobeverley
● Get Off My Feed
● Product Placement
● Key Takeaways
● Questions
Overview
@hellobeverley
Social media is an addiction, part of our lives. We wake up, we check it, we work, we check
it, we eat, we ...
@hellobeverley
Me IRL
Social media is...
@hellobeverley
Your Productor Service
Your Content
Audience
Happy
Place!
Social media is...
@hellobeverley
Social media is...
Get Off My Feed!
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
Get off my feed… What I actually mean...
@hellobeverley
2.78 million video views
527,760 snaps shared
1.04 million Vine loops
38,194 posts
647,222 new tweets
701,3...
@hellobeverley
● Pop ups
● Slow websites
● Mobile data suckers
● Forced watching of advertising videos
● Autoplay videos
G...
@hellobeverley
PageFair and Adobe 2015 Ad Blocking Report
Get off my feed… What I actually mean...
@hellobeverley
PageFair and Adobe 2015 Ad Blocking Report
$20.3 BILLION LOSS
Get off my feed… What I actually mean...
@hellobeverley
vs
Get off my feed… What I actually mean...
Product Placement
Product Placement
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
“Product Placement”
@hellobeverley
Influencers & Ambassadors
@hellobeverley
Influencers & Ambassadors
@hellobeverley
Influencers & Ambassadors
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Key Takeaways
@hellobeverley
Hopefully...
@hellobeverley
QUESTIONS?
topdraw.com
BEVERLEY THERESA
Social Media Strategist
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Social Media Isn't About You

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Presented by Beverley Theresa of Top Draw at Social Media Camp, 2016.

With new social media platforms popping up, brands and businesses can no longer interrupt consumers on social networks, they're being ignored - The real success lies in social advertising that is almost similar to "product placement" and working with social media influencers. Attendees will see real world examples of this type of social marketing success and have the tools and knowledge necessary to walk away with new strategies to implement for their own social media campaigns.

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Social Media Isn't About You

  1. 1. Social Media Isn’t About You Presented by Beverley Theresa Social Media Isn’t About You Beverley Theresa Social Media Strategist
  2. 2. @hellobeverley Hello?
  3. 3. @hellobeverley ● Get Off My Feed ● Product Placement ● Key Takeaways ● Questions Overview
  4. 4. @hellobeverley Social media is an addiction, part of our lives. We wake up, we check it, we work, we check it, we eat, we check it, we go home, we check it… Even when we’re out with friends we’re checking it. Social media is...
  5. 5. @hellobeverley Me IRL Social media is...
  6. 6. @hellobeverley Your Productor Service Your Content Audience Happy Place! Social media is...
  7. 7. @hellobeverley Social media is...
  8. 8. Get Off My Feed!
  9. 9. @hellobeverley Get off my feed… What I actually mean...
  10. 10. @hellobeverley Get off my feed… What I actually mean...
  11. 11. @hellobeverley Get off my feed… What I actually mean...
  12. 12. @hellobeverley Get off my feed… What I actually mean...
  13. 13. @hellobeverley Get off my feed… What I actually mean...
  14. 14. @hellobeverley Get off my feed… What I actually mean...
  15. 15. @hellobeverley Get off my feed… What I actually mean...
  16. 16. @hellobeverley 2.78 million video views 527,760 snaps shared 1.04 million Vine loops 38,194 posts 647,222 new tweets 701,389 logins What happens in an internet minute? Get off my feed… What I actually mean...
  17. 17. @hellobeverley ● Pop ups ● Slow websites ● Mobile data suckers ● Forced watching of advertising videos ● Autoplay videos Get off my feed… What I actually mean...
  18. 18. @hellobeverley PageFair and Adobe 2015 Ad Blocking Report Get off my feed… What I actually mean...
  19. 19. @hellobeverley PageFair and Adobe 2015 Ad Blocking Report $20.3 BILLION LOSS Get off my feed… What I actually mean...
  20. 20. @hellobeverley vs Get off my feed… What I actually mean...
  21. 21. Product Placement Product Placement
  22. 22. @hellobeverley “Product Placement”
  23. 23. @hellobeverley “Product Placement”
  24. 24. @hellobeverley “Product Placement”
  25. 25. @hellobeverley “Product Placement”
  26. 26. @hellobeverley Influencers & Ambassadors
  27. 27. @hellobeverley Influencers & Ambassadors
  28. 28. @hellobeverley Influencers & Ambassadors
  29. 29. Key Takeaways
  30. 30. @hellobeverley Key Takeaways
  31. 31. @hellobeverley Key Takeaways
  32. 32. @hellobeverley Key Takeaways
  33. 33. @hellobeverley Hopefully...
  34. 34. @hellobeverley QUESTIONS? topdraw.com BEVERLEY THERESA Social Media Strategist

Presented by Beverley Theresa of Top Draw at Social Media Camp, 2016. With new social media platforms popping up, brands and businesses can no longer interrupt consumers on social networks, they're being ignored - The real success lies in social advertising that is almost similar to "product placement" and working with social media influencers. Attendees will see real world examples of this type of social marketing success and have the tools and knowledge necessary to walk away with new strategies to implement for their own social media campaigns.

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