The document profiles different types of buyers in the market: The Apathetic buyer is cynical and pessimistic, will never buy anything being offered, and should be forgotten and forgiven. The Smart buyer is positive, knows exactly what they want, and will buy immediately if the offer matches but quickly move on if it doesn't. The Analytical buyer wants to thoroughly analyze any potential purchase, the price does not matter to them, and they may spend a lot after months of consideration if convinced.

1. The Buyers Market

2. All it starts by knowing your audience …

3. The Apathetic

4. Profile 1. Cynical, pessimistic, and rather depressed. 2. Whatever you say, it will never work for his life. 3. He will never buy. 4. Forget, forgive and move on.

5. The Smart

6. Profile 1. Positive, polite, he has a lot of ideas. 2. He knows what, how, how much, and the outcome he wants. 3. If you have what he is looking for, he will buy it right away. 4. If you do not have it, he will move on, forgetting you and your offer quickly. 5. Money is not a problem, but he likes bonuses and bribes.

7. The Analytical

8. Profile 1. He wants to analyze everything to make sure his decision is the right one. 2. The price does not matter. 3. It could takes months, but when convinced, he may spend a lot. 4. Be patient if the game is worthy your time. 5.

9. The Sensitive

10. Profile 1. He cares. He cares about what others think of him and his purchase. 2. Be prepared to answer many questions. 3. He wants to build a relationship with you before thinking about business. 4. He decides slowly and hates to be pushed. 5. He changes his mind often, so you are never sure if you got a sale.

11. The Guide

12. Profile 1. Direct , impatient, wants to get right to the point. 2. He decides and acts quickly. 3. He asks many details about the product, but he gets distracted easily. 4. If your products fits his needs, he will buy right away. 5. Money is not a problem, but he might forget to pay you.

13. The Extrovert

14. Profile 1. He is interested in people and results. 2. He forgets the details of an agreement. 3. He decides quickly. 4. Money might be a problem. 5. Ask for a deposit if the case ...

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