A Two Sided Digital Business Model where your Privacy will be someone else's business

1. My Digital FootPrint A Two Sided Digital Business Model where your Privacy will be someone else's business !

3. Yes …. because

4. mobile can do ‘stuff’ that you cannot

5. do on the web and via broadcast

6. Value from mobile, broadcast and web Broadcast WEB MOBILE Attention Browse Search Click Create Consumer Location Attention Browse Search Time Who Click Create Consume View Preference Time Presence

7. the implication is that

8. in simple terms the model becomes

9. Store Analysis Value Collection

10. click data content my data social data Collection Value Store Analysis digital footprint behavioural DNA service improvement (existing) web TV mobile m2m service discovery new web TV mobile m2m trade or barter

11. If we now add in where the user is

12. we see the user appears twice

13. as a provider and as a consumer

14. Actual User Data Actual User Data Actual User Data The User Direct feedback In Direct feedback collection store analysis value the provider the consumer

15. adding where the business should be situated

16. we get a two sided model with

17. the user on both sides !

18. Actual User Data Actual User Data Actual User Data “ The Business” The User Direct feedback In Direct feedback collection store analysis value Friends Social norms

19. never has it been more important than being

20. close to your customer

21. assuming you have a customer!

22. open is not the debate

23. who owns the data is the issue

24. U n Iq U e N eS s of mobile

25. More ‘OFF’ Less ‘ON’

26. Let’s put this in a matrix

27. physical passive consumption instruction screen social analysis sensory.net key stroke click touch boring exciting

28. example of why exciting…

29. store moveable adverse behaviour Click content my normal behaviour graceful opening location route time routine restrictions unique override closing time Take raw data to new provider confidence assurance collection analysis value

32. The important issue is not the type

33. but how quickly you can replicate the data

34. As if I can replicate quickly

35. I have no need to be loyal

37. I own my Data I Give up my Data Model Enable 3rd party to use and exploit their data to generate benefits in kind and / or cash for a percentage of revenue Enable 3 rd party to use and exploit your data to generate benefits in kind and / or cash for a percentage of revenue 8 Pay for enhancement to service (subscription or one off) 1 Trade data for enhancement directly with service provider 2 Trade data for enhancement via a third party (indirect) such as an aggregation party 3 Pay for services directly (subscription or one off) 4 Pay to protect your identity 7 Trade data for services via a third party (indirect) such as an aggregation party 6 Trade data for service directly with service provider 5

38. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.