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Presentation given at DigitalShoreditch for Identity Day:      25th May 2012http://digitalshoreditch.com/identity/   You w...
Remit : something that is not in   You may want to read the notes to understand this presentation…..
You as a professional   You as a one of 7 bn people   You as a persona
RISKTRUST          EXPECTATIONPRIVACY                         IDENTITY
There is no one model of IDENTITY that will satisfyeveryone, in all cases, in all          places                       Ob...
From                                               You       With some complexity in the middle                           ...
There is no model of TRUSTthat will satisfy everyone, in   all cases, in all places                      Observation 3
USIt is aboutTR                 T                       Observation 4
There is no one model of PRIVACY that will satisfy everyone in all cases andprivacy law is confused with          “sharing...
There is ONLY ONE model of PRIVATE and that is what  goes on inside your head                  Observation 6
complexity is created as we balance our individualism withprofessionalism and citizenship                       Observatio...
So tell me something I didn’t know
QuestionsHow is All Data and My Data related? Do you believe that everyone has the same opinion as you?
The Righteous model        The Visionary model   The Idealistic model   The Evolution model       The Private model    The...
QuestionsHow are My Data and Identity related? Do you believe that everyone has the same opinion as you?
The Related model                       The Inseparable modelThe Subset model           The Multiple Me model      The Gre...
QuestionsHow are My Data and My Rights related? Do you believe that everyone has the same opinion as you?
The Extension model         The Control model       The Right model               The Real modelThe 4 models of My Data an...
Don’t get bogged down in trying understand this
Work out your own attitude towardshow you want your  own data to be   treated; first!
Work out your companies attitude  towards your personal data;            second
Work out your companies attitude towards your     CUSTOMERS data; third
Articulate your  perception ofcreepy in terms of    the gaps in   expectations
Identity       I believe that “        ” fade*,       Trust                                              Privacy     there...
our frustration is that those withlower risk have higher authority     and that limits our own     personal reach, scope, ...
and our annoyance is created bythose with a higher risk propensityand a-can-do attitude that want to     take us beyond ou...
Your data is a commodity & ownership is unimportant. Value will be retained by  those who can get deep & dirty in thetrans...
tony@tonyfish.comwww.mydigitalfootprint.com   www.tonyfish.com
Tony Fish Digital ID Shoreditch #ds12
Tony Fish Digital ID Shoreditch #ds12
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Tony Fish Digital ID Shoreditch #ds12

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The expectation is that the speaker stands at the front and therefore how do feel when that rule of expectation is broken?
Something you expected to happen; has not….. And this is the theme we are going to explore now. When does broken expectation become strange, odd, unusual or creepy….espically in relation to your identity and data. And how quickly do you become comfortable with the new format. My bet is slide 3

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Tony Fish Digital ID Shoreditch #ds12

  1. Presentation given at DigitalShoreditch for Identity Day: 25th May 2012http://digitalshoreditch.com/identity/ You will need to read the notes to understand this presentation…..
  2. Remit : something that is not in You may want to read the notes to understand this presentation…..
  3. You as a professional You as a one of 7 bn people You as a persona
  4. RISKTRUST EXPECTATIONPRIVACY IDENTITY
  5. There is no one model of IDENTITY that will satisfyeveryone, in all cases, in all places Observation 1
  6. From You With some complexity in the middle Observation 2
  7. There is no model of TRUSTthat will satisfy everyone, in all cases, in all places Observation 3
  8. USIt is aboutTR T Observation 4
  9. There is no one model of PRIVACY that will satisfy everyone in all cases andprivacy law is confused with “sharing” Observation 5
  10. There is ONLY ONE model of PRIVATE and that is what goes on inside your head Observation 6
  11. complexity is created as we balance our individualism withprofessionalism and citizenship Observation 7
  12. So tell me something I didn’t know
  13. QuestionsHow is All Data and My Data related? Do you believe that everyone has the same opinion as you?
  14. The Righteous model The Visionary model The Idealistic model The Evolution model The Private model The replication model6 models for ALL DATA and My DATA
  15. QuestionsHow are My Data and Identity related? Do you believe that everyone has the same opinion as you?
  16. The Related model The Inseparable modelThe Subset model The Multiple Me model The GreaterThan modelThe 5 models of My Data and Identity
  17. QuestionsHow are My Data and My Rights related? Do you believe that everyone has the same opinion as you?
  18. The Extension model The Control model The Right model The Real modelThe 4 models of My Data and Rights
  19. Don’t get bogged down in trying understand this
  20. Work out your own attitude towardshow you want your own data to be treated; first!
  21. Work out your companies attitude towards your personal data; second
  22. Work out your companies attitude towards your CUSTOMERS data; third
  23. Articulate your perception ofcreepy in terms of the gaps in expectations
  24. Identity I believe that “ ” fade*, Trust Privacy therefore I consider that your network** edge (influence, recommendation, reach) is defined by a propensity to take risk.* Fades: hard (technical, permission, certificate) and soft (time, relevance, reach)** Network: widest possible sense: physical, six degrees, payment, access, codes, influence, reach, recommendation, LogIn, ID, FoF,
  25. our frustration is that those withlower risk have higher authority and that limits our own personal reach, scope, creativity and aspiration
  26. and our annoyance is created bythose with a higher risk propensityand a-can-do attitude that want to take us beyond our own boundaries of expectation.
  27. Your data is a commodity & ownership is unimportant. Value will be retained by those who can get deep & dirty in thetransformation of data to create value & can marry complexity with uncertainty In the new kingdom, loyalty is dead, privacy is a setting, trust is thechallenger, the princes’ are brands, the princesses are simplicity, attention is queen, data is king and creepy is our political foe
  28. tony@tonyfish.comwww.mydigitalfootprint.com www.tonyfish.com

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