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Future of Mobile

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future of mobile FOM event, London, November 2007, Tony Fish

Published in: Technology, Business

Future of Mobile

  1. 2. Tony Fish – who am I and what makes me… me
  2. 3. I was born in
  3. 4. Amersham in March 1967
  4. 5. Growing up
  5. 6. I lived in
  6. 7. Watford
  7. 8. I liked university
  8. 9. so I went several times
  9. 10. My first degree was in
  10. 11. engineering, maths and computing
  11. 13. and I am part of the alumni
  12. 14. Post grad MBA
  13. 16. and I am part of the alumni
  14. 17. then another post grad in psychology
  15. 19. professionally
  16. 20. Fellow
  17. 21. Fellow Institution of Engineering and Technology
  18. 22. I am a chartered engineer CEng
  19. 23. I have worked for
  20. 25. Watford Electronics
  21. 31. and
  22. 33. who is advising
  23. 35. on
  24. 37. I also run
  25. 39. I read the following papers
  26. 40. I have read these books
  27. 41. I have written these books
  28. 42. I have one of these
  29. 44. And some of these
  30. 46. I bank with
  31. 48. My car is
  32. 50. This is my family
  33. 51. Nicky Ellie Millie
  34. 52. This is where I live
  35. 54. I like these
  36. 55. I support
  37. 57. I also support
  38. 59. I am part of these networks
  39. 60.                                                       
  40. 61. I use these applications on the web
  41. 63. and these on the mobile
  42. 65. I blog here www.etribes.com /tonyfish
  43. 66. and here www.opengardens.net
  44. 67. My favourite web pages are all here
  45. 68. www.netvibes.com/mobileweb20
  46. 69. Which looks like this
  47. 71. so lets skip my favourite music
  48. 72. and my favourite films
  49. 73. and my favourite beer
  50. 74. and my favourite coffee
  51. 75. however these are my friends
  52. 76. and all this makes me, me
  53. 77. and this make me a
  54. 80. Location User individuality Personalisation Device pocketability Small Screen Micro payments Battery Awareness Size Weight Icon/ Bling 3 rd Party applications Usability Blogs Recommendation RSS SMS Content messaging Cross media services Games, gambling Audio video content Information Icon, logo, ringtones Portability Music Data driven Standardisation AJAX Open API Convergence IM Podcasting Navigation Mobile Search Affiliation wikis Folksonomy mashup Participation Web 2.0 Mobile Web 2.0 The long tail Social software Joy of use Remixability Services tags mtags metadata Voice to tag Voice Unified messaging Sync Me, identity Mobile content I am a tag Multilingual Search
  55. 81. Why mobile
  56. 82. It’s yours, its personal, it’s never shared, even with..
  57. 83. It’s always on, until the battery runs out
  58. 84. It’s always with you, until you loose it
  59. 85. It is at the point of consumption, unless you forget it
  60. 86. You can use it to do useful stuff, like payment
  61. 87. It is at the point of creation
  62. 88. providing
  63. 89. personalisation, location, attention & metadata to die for
  64. 90. <ul><li>3.5 Billion mobile subscribers Sept 07 </li></ul>
  65. 91. <ul><li>Mobile telecoms 2006 total revenues $646 Billion </li></ul>
  66. 92. <ul><li>SMS Revenues $80 Billion ITU </li></ul>
  67. 93. <ul><li>mobile data content $45 Billion 2007 </li></ul>
  68. 94. <ul><li>SMS used by 2 Billion people EOY 2006. </li></ul>
  69. 95. <ul><li>588 million people access the internet by mobile </li></ul>
  70. 96. <ul><li>2007 Handset sales 1.02 Billion units </li></ul>
  71. 97. <ul><li>and we need to chat about trends </li></ul>
  72. 99. The Intelligent web Harnessing collective Intelligence Harnessing collective Intelligence Data is the Intel inside End of the s/w Release cycle Light wt Programming models S/W above a Single device Rich user experience Web As A Platform Web 2.0 SaaS Source O’Reilly Media
  73. 100. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
  74. 104. Tony Fish – my digital footprint
  75. 105. Does not care where that I was born in
  76. 106. Amersham in March 1967
  77. 107. It ignores me growing up in
  78. 108. Watford
  79. 109. It does not care that I liked university
  80. 110. or that I went several times to
  81. 114. Or that I am professionally qualified
  82. 115. Fellow
  83. 116. Fellow
  84. 117. It positively disregards who I worked for
  85. 119. Watford Electronics
  86. 126. And that I run
  87. 128. It does not care who I advise
  88. 130. But it like that read the following papers
  89. 131. And have read these books
  90. 132. But will ignore what I have written
  91. 133. It does not want to know that I have one of these
  92. 135. Or any of these
  93. 137. Or that I bank with
  94. 139. the digital footprint likes to know my car is
  95. 141. But it glosses over my family
  96. 142. Nicky Ellie Millie
  97. 143. and where I live
  98. 145. But it knows I like these
  99. 146. It ignore the fact that I support
  100. 148. It wants to know that I am part of these networks
  101. 149. A small world                                                       
  102. 150. and I use these applications
  103. 152. That I blog here www.etribes.com /tonyfish
  104. 153. and here www.opengardens.net
  105. 154. It likes my favourite web pages
  106. 155. and my favourite music
  107. 156. and my favourite films
  108. 157. and my favourite beer
  109. 158. and my favourite coffee
  110. 159. And that these are my friends
  111. 160. All data from digital platforms - mobile, web and TV
  112. 161. makes
  113. 162. the digital me
  114. 167. and this is my parting thought
  115. 168. In the new kingdom
  116. 169. Loyalty is Dead
  117. 170. Trust is the Challenger
  118. 171. the Princes are Editors
  119. 172. the Princesses are Sense and Simplicity
  120. 173. Attention is Queen
  121. 174. Metadata is King
  122. 175. the implementation is more difficult
  123. 176. Our deliverables assist you in the move from separation, isolation and solitude to relationship, engagement and conversation. but be ready to exploit the converged 2.0 opportunity! company's currently operate within the constraints of 1.0 AMF Ventures provides consulting services which helps [email_address] + 44 (0) 7808 142121

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