The target audience of the magazine is mainly men aged 19-40. This is indicated by the use of the color red on the masthead, which stereotypically appeals more to men. The dominant image on the cover is a picture of a young Harry Potter with blood on his face, which could appeal to both men and younger audiences such as teens. The magazine uses various codes and conventions to entice readers, including a large masthead, coverlines emphasizing preview content, dates and prices, and promoting additional online content through the website URL.

1. Who is the target audience and how do you know?
The target audience is aimed at men aged around 19-40. I know it is
aimed at men because stereotypically men are more involved in films and
movies more than females are. Although this doesn’t exclude them from the
wider audience. The red masthead is used to help promote the magazine to men
because men find the colour red attractive. The fact on this issue the dominant
image is a picture of harry potter as a young boy, which could also appeal to a
slighter younger audience (teens).
What written and visual language is there?
Written language is what the audience can take in from reading the text
on the cover, or within the magazine.
The visual language is what the audience can take in from any images on the
cover for example: Daniel Radcliffe who plays Harry Potter has blood on his face,
he looks angry and has dirt on his face.
Outline codes and conventions and how they entice the reader?

2. Masthead – the primary target Dominant image –
audience is mainly for men, but other this is to advertise
audiences such as teens or females will and make get the
be attracted to read this magazine. The readers attention to
colour red stands out most to men. read this article in
the magazine.
Main coverline – big
bright words to attract Date and price –
attention to the this is usually small
readers. ‘massive and out of the way
preview special’. but still noticeable.
The website is
on there which
invites the
Strapline – this is an audiences who
advertising slogan, are able to
they use them to help access the
people remember internet and
them. view more
articles. For
Puff – ‘massive example, people
preview special’ this is who do not
also a main coverline, want to buy this
but is also a puff magazine may
because it’s a small see the web
amount of words but is address and
big and attractive to access this
the reader. The word website and
massive is over download the
exaggerating by downloadable
making the reader magazine.
think they get a better
deal out of there
money.
Coverline – Barcode – its
information given tucked right into
about lead articles Plug – these are the corner to be
giving in this weeks like secondary out of the way,
magazine. articles, there are and on the next
other articles in page it tends to be
the magazine where the
which the reader’s thumb is
audience may placed.
find interesting.