An organization can use process benchmarking to improve performance by comparing their processes to others and identifying best practices. Process benchmarking focuses on internal operations, product benchmarking examines products, and strategic benchmarking analyzes goals. Organizations benchmark measures like costs, quality, and cycle times to find areas for improvement and determine if goals are being met. 5w2h refers to the questions of who, what, when, where, why, and how something happened or will happen.