Consumer Engagement :: The Marketing Arm
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The document discusses how to effectively engage consumers with marketing messages. It notes that most marketing messages look similar to consumers and are often ignored or find annoying. To truly engage consumers, marketers need to understand what consumers are passionate about, what causes them to rally around issues, and what makes them want to spread the word - going beyond just basic demographic data to find deeper insights that will resonate and create engagement.
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Consumer Engagement :: The Marketing Arm
- 2. is anyone listening to you?
- 4. even worse, are they annoyed by them?
- 5. to consumers, most marketing messages look and sound a lot a like.
- 6. even if you think your message is unique…
- 7. it’s likely to get lost in the crowd.
- 8. and just because consumers see your message…
- 9. doesn’t mean it’s relevant to them.
- 10. so how do you reach them?
- 12. and look is one thing.
- 13. but how do you engage them?
- 15. their age…
- 16. what they believe in…
- 17. how they spend their free time…
- 19. is j just the beginning. g g
- 22. and what gets them to scream...
- 24. and it’s what we’ve done for the world’s best brands for 15 years.