MarketingApproach

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Short speach for young marketers

Published in: Business, News & Politics
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MarketingApproach

  1. 1. ‘we sell or else’ (Modern) marketing thinking.
  2. 2. Get to know your people and be a researcher yourself! World changes, people change, motivations change. The more you know you don’t know, the better!
  3. 3. They are statistically similar. Are they driven by the same motivation in life?
  4. 4. Understand that people do not masturbate when they see your product or commercial!
  5. 5. Digital is not a channel, it’s not a trend, it’s not just a media. Life is digital!
  6. 6. Stop trying to understand consumers!
  7. 7. Understand people instead! They are emotional, you know…
  8. 8. Instead of delivering ideas for advertising, focus on ideas for your brand and then advertize them!
  9. 9. Be open for co-creation, the worst thing can happen is that you’ll get interesting insights!
  10. 10. Keep your eyes open and make life easier for people!
  11. 11. Never stop learning! And playing…
  12. 12. Are you ready to create the rules instead of following them?

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