The document discusses 7 principles of web design: unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. Unity is achieved through consistent use of colors and shapes, as seen on Coca Cola's website. Variety is provided by unique elements that change during website scrolling. Balance is demonstrated on Wikipedia through white space and focal points aligned around the page. Scale and proportion relate image and text sizes, as on WarChild. Rhythm creates flowing organization, like the boxes on Pinterest. Emphasis draws the eye to significant elements, such as large videos on YouTube. Simplicity is found on Tumblr through clean login placement in the center.
2. Unity –Coca Cola
Use of the color red throughout and
use of the same shapes (rectangles)
create unity.
3. Variety –Unique Websites
The scrolling of the website allows the
viewer to see different things in the
background.
4. Balance –Wikipedia
The use of white space and there is a
focal point, but the amount of items
around it align with each other and
create a simple flow.
6. Rhythm -Pinterest
Not all ‘boxes’ or images are the same
shape nor are they all aligned the
same way, but they create a sense of
flowing organization and movement.
7. Emphasis -YouTube
The place a significant video/image in
a certain spot that your eye is lead to
and makes the image bigger so your
focus is put on that.
8. Simplicity -Tumblr
This site just has the simple log in and
then allows you to create a log in if you
don’t have one as well. The log in is
also placed in the center to allow you
to find it more easily.
