The story of a fight to save an historical precinct in Brisbane by a small community group through a number of marketing, social media and community engagement actions

1. Protect Customs House Precinct
The story of our fight to save an historical area in
Brisbane from inappropriate development

2. Our Story so far..
A development application for demolition of the building next door to Customs House
was discovered in August 2015. Local residents started to ask questions as there were
no details provided as to replacement. We soon realised we needed to take action.

3. Proposed Development at
443 Queen Street, Brisbane
Customs House
New development
not compliant
with city
neighbourhood
plan and heritage
requirements

4. Our Story
• Customs House Precinct
• Our objectives
• Our activities
• Next steps

5. Customs House Precinct,
Brisbane

6. Our Objectives
• Raise awareness of the impact of the
proposed development on the historical
Petrie Bight Precinct
• Stop the proposed development in its
current form

7. First efforts to raise awareness of development
23 January, 2016

8. Petition Signing
3,000+ received

9. Use of Social Media
such as Facebook,
Twitter, LinkedIn
and Web page to get
message out

11. Tweeting out

12. Attention received in Print Media

13. And on TV and Radio

14. High Tea organised March 5
Themed ‘Wake or Celebrate’

15. Guest Speakers at
High Tea
Adam Tom, Arborist
Robert Riddel, Architect
Emma Osland, Community Group Member

16. Cutting the birthday cake

17. At the High Tea

18. #WakeorCelebrate

19. If this tree could talk..

20. On way to City Hall for
Lord Mayoral Debate

21. Petitions Handed over to Lord Mayor

22. ‘Figgy’ Starts Tweeting

23. And sharing snaps on Instagram

24. Next Steps
• Continue to raise community awareness
• Keep the proposed development in the media

25. More Information
Twitter: @ProtectCHP
Facebook: Protect Customs House Precinct
Webpage: http://protectcustomshouseprecinct.com/
Email: info@protectcustomshouseprecinct.com
Figgy : Weeping Fig Tree, Customs House
Twitter: @Figy_
Instagram FiggyFigo

26. “Never doubt that a small group of thoughtful,
committed citizens can change the world; indeed,
it's the only thing that ever has.”
Margaret Mead
Scientist