Design Process by Tirdad Kiamanesh

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Design Process – Tirdad Kiamanesh – Autumn 2014
www.himehstudio.com
Design Process – Tirdad Kiamanesh – Autumn 2014 www.himehstudio.com

A BLACK BOX
What is the design process ?
Design Process – Tirdad Kiamanesh – Autumn 2014 www.himehstudio.com 2
Input Output

A BLACK BOX
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Painter
Sculpturer
Musician
Animator
...
Paint
Sculptur
Music
Animation
...

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Industrial Designer
Product
Service
Furniture
Packaging
...

5Design Process – Tirdad Kiamanesh – Autumn 2014 www.himehstudio.com

o Where Does it begin
o Where does it end
o How much details enough
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Input Output

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Calls up
1. Self motivate: the designer shows
up with an idea or demand
2. Client : brings a brief with his
needs and demands

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2. Client : brings a brief with his
needs and demands

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• Knows the business
better
• Depper undrestanding
about everything from
market to production
• Experienced
• Up to date
VS
Client Designer
• Does not have clue or
even knows s.th, does
not as updated as the
client .

o Where does it end
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Input Output

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Where does the Process begin?
It starts from the clients BRIEF, by analyzing it.
A good BRIEF is a path to the heaven

“people don’t know what they want until you show it to them”
Steve Jobs

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• Does he know what he
wants?
• Does the brief show the
true needs and demands?

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Vase exercise
Brief :
Design a vase to hold flowers in a house.
Prepare 3 concepts, give each one a
name and put them on the wall.
Brief :
Design an experience of having a flower
for the user how purchased the flower
or recieve it as a gift.
Prepare 3 concepts, give each one a
name and put them on the wall.

o Where does it end
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Input Output

o Where does it end
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Brief Output

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Where does the Process begin?
It starts from the clients BRIEF, by analyzing, Synthesizing and reframe it to become a
proper brief.
A good BRIEF is a path to the heaven or we will make this path

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Which one is the right
shape for the design
process?

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To understand a problem
we should do a research,
what should it accounted ?

o Where does it end
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Brief Output

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better
• Experienced
• Up to date
VS
Client Designer
• Does not have clue or
even knows s.th, does
not as updated as the
client .

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better
• Experienced
• Up to date
VS
Client Designer
• Edequate
undrestanding
• Up to date
• Fresh view
• Knows poeple
• Thinking out of box
• creative

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better
• Experienced
• Up to date
VS
Client Designer
• Edequate
undrestanding
• Up to date
• Fresh view
• Knows poeple
• Thinking out of box
The designer can shows
up with concepts

o Where does it end
The last question ?
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Brief Output

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Theoretically it finishes by
testing and having feed
back and fixing any
problems.
But personally I think it
never finish.

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back and fixing any
problems.
never finishes. Innovation planning
after Vijay Kumar (2003)

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back and fixing any
problems.
never finishes. Product development process: overview
after Hewlett Packard (circa 2000)
Although loops are so rare in the design process
but in industrial design is so common

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To rap it up:

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Who said that?
Yes we do science

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So why design process ?
Our processes determine the quality of our products.
If we wish to improve our products, we must improve our processes;
we must continually re design not just our products
but also the way we design.
That’s why we study the design process.
To know what we do
and how we do it.
To understand it
and improve it.
To become better designers.

Design Process by Tirdad Kiamanesh

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