The document describes The SEED SYSTEM, which provides concept design reviews for real estate development projects to help clients attract investors and buyers. The concept design review process involves 3 steps: reviewing the client's vision and targets, performing an in-depth review of the design concept, and suggesting next steps without providing direct solutions. The goal is to help clients seed bankable concept designs that optimize financial and operational feasibility.

1. The SEED SYSTEM tm
CONCEPT DESIGN REVIEW
before is better than later
better late than never
DIAGNOSE
PROBLEMS
DISCOVER
OPPORTUNITIES
TRANSFORM PROBLEMS INTO CREATIVE SOLUTIONS

2. PROJECT SEEDS everything starts with a seedSEEDS
WHO ? DEVELOPER’S CORE VISON + VALUES + OBEJCTIVES + CAPABILITIES
WHAT ? PROJECT CONCEPT = BUSINESS CONCEPT + DESIGN CONCEPT
WHY ? VISION ARCHITECTURE = DREAM + BRAND IDENTITY = VISION LEVEL IDEATION
WHEN ? PROJECT PHASING & SCHEDULE
WORTH ? ROI + PROJECT COSTS + PROJECT PROFITS = FEASIBILITY STUDY + FINANCIAL STATEMENTS
WHERE ? S.W.O.T. OF SITE
CORE SEEDS = CORE IDEAS = PROJECT IDEATION
CORE SEEDS = SEEDS FOR A FINANCIALLY + FUNCTIONALLY + TECHNICALLY + AESTETICALLY ATTRACTIVE PROJECT
CORE SEEDS = ANSWERS TO THE QUESTIONS EVERY INVESTOR WANTS TO KNOW – FOR FUNDING APROVAL
SEEDS SUCSEED

3. The SEED SYSTEM tm
YOUR TARGET we guide you to …. YOUR SUCCESS
CONCEPT DESIGN REVIEW
VISION + MISSION We MAP a road to SUCCESS = We MIND MAP SUCCESS
CONCEPT DESIGN REVIEW services are for Real Estate Development professionals who WANT =
 To DESIGN + SELL : High Luxury Hospitality projects including apartments and/or villas
 To GET a second opinion about their concept design
Or
 To attract BOTH LOCAL + FOREIGN INVESTORS and LOCAL + FOREIGN BUYERS
 A BANKABLE concept design
 A Functionally + Financially + Technically + Aesthetically ATTRACTIVE concept design
 A concept design which yields optimal ROI + rewards for everyone

4. The SEED SYSTEM tm
CONCEPT DESIGN REVIEW
APROACH
We MAP the road to success = we support our clients to MIND MAP SUCCESS
We exercise a considerate & realistic approach :
 We strive to be considerate : We are aware that our
clients have already invested significant amounts of
money to produce their existing concept design.
 We endeavor to optimize our client’s existing concept
design = salvage the existing design as much as possible
based on Investor’s + Buyer’s Demand :
 Standards for Project Funding Approval by Fund
Managers
 Design Standards for purchase approval by buyers

5. The SEED SYSTEM tm
TARGET we can GUIDE your team = show the road to ... SUCCESS
CONCEPT DESIGN REVIEW

6. The SEED SYSTEM tm
3 STEPS
STEP 1 : REVIEW OF YOUR VISION & TARGET
STEP 2 : REVIEW OF YOUR DESIGN
STEP 3 : REVIEW OF NEXT STEP
CONCEPT DESIGN REVIEW

7. The SEED SYSTEM tm
STEP 1 KNOW YOUR TARGET
CONCEPT DESIGN REVIEW
REVIEW OF YOUR VISION & TARGET
We review YOUR : vision+ mission + targets = YOUR PROJECT OBJECTIVES
 so to get a complete and clear understanding of your goals
 so to provide an appropriate concept design review

8. The SEED SYSTEM tm
CONCEPT DESIGN REVIEW
STEP 2 CONCEPT DESIGN REVIEW
Based on a good understanding of your vision + goals
We perform a CONCEPT DESIGN REVIEW
We tell you what is GOOD
We tell you what is NOT GOOD
HOW ? We will meet during ½ day = During this meeting, you can ask ALL and
ANY question you wish = we will advise you with a prescription.

9. The SEED SYSTEM tm
CONCEPT DESIGN REVIEW
OPTIONS : SUPPORTING EXPERTS
Depending on the project, we compose a panel of experts
including but not limited to EXPERTS :
REAL ESTATE AGENT for optimal salability
HOSPITALITY EXPERT for optimal hospitality operations
MASTERPLANNER for an optimal Masterplan
OTHER EXPERTS as needed or as requested
We provide the feedback required to seed a BANKABLE
concept design

10. The SEED SYSTEM tm
CONCEPT DESIGN REVIEW
STEP 3 NEXT STEP
We suggest the next step : how to solve problems = how get solutions
NOTICE : WE DO NOT PROVIDE SOLUTIONS DURING THE CONCEPT DESIGN REVIEW

11. HOW TO START
 Your existing drawings or layouts
 Your company profile …
A brief profile of your experiences in construction
 Your Project Dream …
some of your wishes … intentions … hopes … targets
please send
NEXT STEP
to :
Philip Kozely
philipkozely@yahoo.com