Digital printing involves ink-jet and laser printing methods to directly transfer digital files like PDFs and design files to printers without needing printing plates. There are three main types: variable data printing allows for highly personalized prints based on customer databases; web-to-print enables customization and proofs online before on-demand delivery to clients; and on-demand printing is suited for frequent updates using desktop color printers or faster waterless presses for higher quality prints. Digital printing is widely used for architectural graphics and signage, advertising including trade show displays and banners.
2. Introduction
With time, printing has evolved to better meets the needs of
different businesses today. The latest form is the digital printing
that involves the usage of ink-jet and laser printing methods. The
image gets directly transferred to the printer that utilizes digital
files like PDF's, InDesign and Illustrator respectively. Such
printing is quick and does not require a printing plate at all.
3. Types
- Variable Data Printing: This is the most personalized and
customized form of printing. The databases comprising of
particular consumer information results in an individual piece of
the same mail design that is personalized for each recipient. For
instance, if a business receives direct mail with the name or the
address that is personalized in the text, it is helped with the
variable data printing techniques.
This is the most preferred because the personalized mail is less
general and includes the customer's ordering history and
preferences.
4. - Web-to-Printing: This type enables the direct mail pieces to be
personalized and customized online onto a print management
platform. The customers and clients have got the choice to select
several images like the photographs that get included in
brochures or catalogs. A proof of print gets displayed online, and
when the piece is ready, only one click makes the print get
delivered to the print supplier.
The print supplier normally has the required quantity of the digital
print that gets mailed to the respective client in one or two days.
5. - On-Demand Printing: This makes use of small pieces as a small
amount of printing needs to be done. It is ideal for those firms that
need to update their printed pieces constantly. A digital color
printer is mostly used, unless the client wants a high-quality print.
But if time and quality are the concerned, then a waterless D I
press is utilized as the drying time is quick respectively.
6. Applications
- Architectural Design: The digitally printed floor graphics and wall
murals have transformed the interior and exterior spaces.
- Advertising: In trade shows, the digital prints are widely used event
signage and outdoor banner advertising.
7. Applications
- Architectural Design: The digitally printed floor graphics and wall
murals have transformed the interior and exterior spaces.
- Advertising: In trade shows, the digital prints are widely used event
signage and outdoor banner advertising.
