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How 3D modeling services can help you to
design beautiful brochures and print
material?
Introduction
3D modelling in simple terms is a mathematical representation of an inanimate object in the form of
three-dimensional form by use of a proprietary or an open-source software. Nowadays, 3D modelling
has found mainstream applications in service vertical. Most common 3d modelling and rendering
services includes design and development of a product using 3d product modelling services (tools)
3d product modelling is now gaining a widespread entry in the field of advertising. Visuals are more
impactful when it comes to creating brochures and print materials. Every type of images, models or
animated objects can be rendered using 3D product rendering services.
Using the rendered 3D models in brochures and prints helps customers to get the taste of the product
beforehand. It finds a mutual benefit both for the customer and the vendor.
Process of making 3D models
Usually, the wireframe is modelled first. In layman’s terms, the skeleton is built first. It is in two
dimensions, maybe initially drafted on a sheet of paper for easier editing and then built in a software for
further processing. Further the aesthetics are added to the wireframe model that would include
textures, material, colour, environment, etc. Some examples of the software that can be used for
modelling these products are Blender (open source), AutoCAD, 3DS Max, etc.
Customer facing process steps for brochure/print material preparation
The client/customer provide some form of detailed information for the product, accompanied by
descriptions and reference images if any for environment.
The work is based on continuous improvement and feedback. The vendor sends drafts and keep in close
contact with the clients to ensure the goals of the image are being achieved.
This helps for satisfying the custom build environments and prototype elements from resources like CAD
files, drawings or even reference photography either shared from the client or suggestions sent to the
client from the vendor side. The final files can be delivered in most any format that fits customer needs.
Rendering images allows the flexibility to display the products in any environment without the cost of
renting space or physically setting up a stage and lighting. The digital nature of the props helps customer
for browsing vast stock model library online at your leisure, and add as many as you like for almost no

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additional cost. The individual props that are present in a product can be efficiently shown in the 3D
representation of a product.
The products can be rendered in the form of 360 product spins, 3D animations, AR and VR with 3D
modelling. One 3D model allows to showcase variations of colours and finishes, and can be used for
ecommerce websites, online marketing and print advertising. The products can be shown in the form of
digitized brochures this way.
For transparency in pricing, various product features can be shown with its pricing and turn key product
offerings.
Advantages of using 3D Imaging and Rendering Services
• Completed projects can be stored on a local disk or on any compatible cloud service and can be
retrieved as required.
• Future incorporations that would be added in the product can be shown ad hoc in the 3D
images/representation.
• Open-source images can be used for certain parts of the product imagery if it suffices the
generic perspective.
• The layers of images, custom photoshop masks, layers and details of the cutout that is being
made can be fetched from the 3d rendering software tools easily.
• Images that are sieved out of the 3D models are clear and of better resolution
Most 3D product rendering software render high resolution images. The users can view the images at
better zooming ratios.
The interim draft images can be provided by the vendors for the customers, to show them how would it
actually look in their surroundings and suggest changes if any.
The overheads in this procedure mainly include the subsequent changes in the product rendering as
suggested by the user and if any proprietary tools are used for making and rendering the virtual designs.
To sum it up, 3D modelling services can help the product based companies and services based
companies with a medium to provide their customers with a taste of the product, that they are planning
to purchase. This creates a sense of belief about the product/service and thus also increases the sales of
the companies.