Sustainability - Interface Case Study

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Another set of slides I use in class - this time to teach the students about Sustainability. I use Interface as a case study and cover the 7 fronts of Mount Sustainability.

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Sustainability - Interface Case Study

  1. 1. Sustainability
  2. 2. FINANCIAL ENVIRONMENTAL SOCIAL
  3. 3. “Meeting the needs of the present without compromisingthe ability of future generations to meet their own needs”Our Common Future - Brundtland Commission Report
  4. 4. IN 2009 THE SLOANMANAGEMENTREVIEW SURVEYEDMORE THAN 1,500EXECUTIVES ANDMANAGERS ONCORPORATESUSTAINABILITY
  5. 5. 92 PERCENT OFRESPONDENTS 92%SAID THEIRCOMPANY WAS 8%ADDRESSINGSUSTAINABILITYIN SOME WAY
  6. 6. BUT MORE THAN70 PERCENT SAID 30%THEIR COMPANYHAS NOTDEVELOPED A 70%CLEAR BUSINESSCASE FORSUSTAINABILITY
  7. 7. According to the authors of the report: “Most of thesecompanies appeared tolack an overall plan forattacking sustainabilityand delivering results”
  8. 8. SO WHO DOES HAVE APLANFOR ATTACKINGSUSTAINABILITYAND DELIVERING RESULTS?
  9. 9. Interface✓ Founded in 1973 in Georgia USA and is the world’s largest manufacturer of modular carpet for commercial and residential applications.✓ Began to focus on environmental sustainability in 1994✓ In 2006 announced a program called Mission Zero with a goal of eliminating any negative impact the company may have on the environment by 2020. Source: www.interfaceglobal.com
  10. 10. The Interface Vision “Every
  11. 11.  creative,
  12. 12.  manufacturing
  13. 13.  and
  14. 14.   building
  15. 15.  decision
  16. 16.  we
  17. 17.  make
  18. 18.  will
  19. 19.  move
  20. 20.  us
  21. 21.   closer
  22. 22.  to
  23. 23.  our
  24. 24.  goal
  25. 25.  of
  26. 26.  eliminating
  27. 27.  any
  28. 28.  negative
  29. 29.  impact
  30. 30.  our
  31. 31.  companies
  32. 32.  may
  33. 33.  have
  34. 34.   on
  35. 35.  the
  36. 36.  environment
  37. 37.  by
  38. 38.  the
  39. 39.  year
  40. 40.  2020” Source: www.interfaceglobal.com
  41. 41. BUT HOW DO THEYDO THAT?
  42. 42. Source: www.interfaceglobal.com
  43. 43. The Seven Fronts of Mount SustainabilityEliminate WasteEliminate all forms of waste in every area of business.For Interface, this means redesigning products andprocesses to reduce and simplify the amount ofresources used, so that material waste will no longerbe waste but instead will be remanufactured intonew resources.
  44. 44. The Seven Fronts of Mount SustainabilityBenign EmissionsEliminate toxic substances from products, vehicles andfacilities. Interface has moved aggressively towardeliminating all emissions into the ecosphere; striving tocreate factories with no smokestacks, effluent pipes orhazardous waste generated.
  45. 45. The Seven Fronts of Mount SustainabilityRenewable EnergyOperate facilities with renewable energy sources –solar, wind, landfill gas, biomass, geothermal etc.Interface seeks to ensure that by 2020, all fuels andelectricity to operate manufacturing, sales and officefacilities will be from renewable sources.
  46. 46. The Seven Fronts of Mount SustainabilityClosing the LoopRedesign processes and products to use recoveredand bio-based materials. Interface is redesigning itsprocesses and products to recycle synthetic materialsand convert waste into valuable raw materials.
  47. 47. The Seven Fronts of Mount SustainabilityResource-Efficient TransportationTransport people and products efficiently to eliminatewaste and emissions. Interface is also participating inpartnerships focused on reducing pollution andgreenhouse gas emissions and offsetting the carbondioxide (CO2) emissions associated with travel,including employee commutes.
  48. 48. The Seven Fronts of Mount SustainabilitySensitising StakeholdersCreate a culture that uses sustainability principles toimprove the lives and livelihoods of all stakeholders.Interface believes that when stakeholders fullyunderstand sustainability and the challenges that lieahead, they will come together into a community ofshared environmental and social goals.
  49. 49. The Seven Fronts of Mount SustainabilityRedesign CommerceCreate a new business model that demonstrates and supportsthe value of sustainability-based commerce. Interface is creatingnew methods of delivering value to customers, changing itspurchasing practices, and supporting initiatives to bring aboutmarket-based incentives for sustainable commerce, and hasdeveloped a model for other companies to chart their ownevolution to a 21st Century sustainable business.
  50. 50. Source: www.interfaceglobal.com
  51. 51. WHAT ARE THEBENEFITSFROM DOING ALL THIS?
  52. 52. According to Ray Anderson, the founder of Interface: “Costs
  53. 53.  are
  54. 54.  down,
  55. 55.  not
  56. 56.  up,
  57. 57.  dispelling
  58. 58.  a
  59. 59.  myth
  60. 60.  and
  61. 61.   exposing
  62. 62.  the
  63. 63.  false
  64. 64.  choice
  65. 65.  between
  66. 66.  the
  67. 67.  economy
  68. 68.  and
  69. 69.   the
  70. 70.  environment,
  71. 71.  products
  72. 72.  are
  73. 73.  the
  74. 74.  best
  75. 75.  they
  76. 76.  have
  77. 77.   ever
  78. 78.  been,
  79. 79.  because
  80. 80.  sustainable
  81. 81.  design
  82. 82.  has
  83. 83.  provided
  84. 84.   an
  85. 85.  unexpected
  86. 86.  wellspring
  87. 87.  of
  88. 88.  innovation....
  89. 89.  the
  90. 90.   goodwill
  91. 91.  in
  92. 92.  the
  93. 93.  marketplace
  94. 94.  generated
  95. 95.  by
  96. 96.  our
  97. 97.  focus
  98. 98.   on
  99. 99.  sustainability
  100. 100.  far
  101. 101.  exceeds
  102. 102.  that
  103. 103.  which
  104. 104.  any
  105. 105.   amount
  106. 106.  of
  107. 107.  advertising
  108. 108.  or
  109. 109.  marketing
  110. 110.  expenditure
  111. 111.   could
  112. 112.  have
  113. 113.  generated
  114. 114.  ­–
  115. 115.  this
  116. 116.  company
  117. 117.  believes
  118. 118.  it
  119. 119.  has
  120. 120.   found
  121. 121.  a
  122. 122.  better
  123. 123.  way
  124. 124.  to
  125. 125.  a
  126. 126.  bigger
  127. 127.  and
  128. 128.  more
  129. 129.   legitimate
  130. 130.  profit
  131. 131.  ­–
  132. 132.  a
  133. 133.  better
  134. 134.  business
  135. 135.  model.”
  136. 136. Since 1996, waste sent to landfills from manufacturing has decreased by 80% Source: www.interfaceglobal.com
  137. 137. Avoided costs from waste elimination activities since 1995 is over $433 million Source: www.interfaceglobal.com
  138. 138. 30% of total energy use comes from renewable sources Source: www.interfaceglobal.com
  139. 139. Energy Consumption Profile Source: www.interfaceglobal.com
  140. 140. Water intake per production unit is down 77% in modular carpet facilities Source: www.interfaceglobal.com
  141. 141. Frequency of injuries has also been reduced by 63% since 1999 Source: www.interfaceglobal.com
  142. 142. So Interface clearly has a vision for sustainability, and isreaping significant benefits from that vision.
  143. 143. BUT WHAT CAN WELEARN FROM THEMAND APPLY TOOUR BUSINESS?
  144. 144. THE ENDTHANKS

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