“Meeting the needs of the present without compromisingthe ability of future generations to meet their own needs”Our Common Future - Brundtland Commission Report
IN 2009 THE SLOANMANAGEMENTREVIEW SURVEYEDMORE THAN 1,500EXECUTIVES ANDMANAGERS ONCORPORATESUSTAINABILITY
92 PERCENT OFRESPONDENTS 92%SAID THEIRCOMPANY WAS 8%ADDRESSINGSUSTAINABILITYIN SOME WAY
BUT MORE THAN70 PERCENT SAID 30%THEIR COMPANYHAS NOTDEVELOPED A 70%CLEAR BUSINESSCASE FORSUSTAINABILITY
According to the authors of the report: “Most of thesecompanies appeared tolack an overall plan forattacking sustainabilityand delivering results”
SO WHO DOES HAVE APLANFOR ATTACKINGSUSTAINABILITYAND DELIVERING RESULTS?
Interface✓ Founded in 1973 in Georgia USA and is the world’s largest manufacturer of modular carpet for commercial and residential applications.✓ Began to focus on environmental sustainability in 1994✓ In 2006 announced a program called Mission Zero with a goal of eliminating any negative impact the company may have on the environment by 2020. Source: www.interfaceglobal.com
The Seven Fronts of Mount SustainabilityEliminate WasteEliminate all forms of waste in every area of business.For Interface, this means redesigning products andprocesses to reduce and simplify the amount ofresources used, so that material waste will no longerbe waste but instead will be remanufactured intonew resources.
The Seven Fronts of Mount SustainabilityBenign EmissionsEliminate toxic substances from products, vehicles andfacilities. Interface has moved aggressively towardeliminating all emissions into the ecosphere; striving tocreate factories with no smokestacks, efﬂuent pipes orhazardous waste generated.
The Seven Fronts of Mount SustainabilityRenewable EnergyOperate facilities with renewable energy sources –solar, wind, landﬁll gas, biomass, geothermal etc.Interface seeks to ensure that by 2020, all fuels andelectricity to operate manufacturing, sales and ofﬁcefacilities will be from renewable sources.
The Seven Fronts of Mount SustainabilityClosing the LoopRedesign processes and products to use recoveredand bio-based materials. Interface is redesigning itsprocesses and products to recycle synthetic materialsand convert waste into valuable raw materials.
The Seven Fronts of Mount SustainabilityResource-Eﬃcient TransportationTransport people and products efﬁciently to eliminatewaste and emissions. Interface is also participating inpartnerships focused on reducing pollution andgreenhouse gas emissions and offsetting the carbondioxide (CO2) emissions associated with travel,including employee commutes.
The Seven Fronts of Mount SustainabilitySensitising StakeholdersCreate a culture that uses sustainability principles toimprove the lives and livelihoods of all stakeholders.Interface believes that when stakeholders fullyunderstand sustainability and the challenges that lieahead, they will come together into a community ofshared environmental and social goals.
The Seven Fronts of Mount SustainabilityRedesign CommerceCreate a new business model that demonstrates and supportsthe value of sustainability-based commerce. Interface is creatingnew methods of delivering value to customers, changing itspurchasing practices, and supporting initiatives to bring aboutmarket-based incentives for sustainable commerce, and hasdeveloped a model for other companies to chart their ownevolution to a 21st Century sustainable business.