Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

“Hello, YouTubers” – Geriatric1927 and the deployment of self-created content and online sharing in retirement.

125 views

Published on

YouTube Conference presentation – September 2016, Middlesex University

Popular stories in the media speak enthusiastically of the rise of teenage vloggers, who use the medium of YouTube to express themselves. However, in the United Kingdom, the retired population is rising and statistics show that growing numbers are using digital technology and the internet for more than search functions and buying goods online. Indeed, a small number are creating and sharing self-created content on platforms such as YouTube. This is a section of society often ignored in qualitative internet research. This paper case studies the retired vblogger, Peter Oakley, who was interviewed as part of a wider examination into how retirees create and share content on the internet.

Published in: Social Media
  • Be the first to comment

“Hello, YouTubers” – Geriatric1927 and the deployment of self-created content and online sharing in retirement.

  1. 1. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. YouTube Conference 23rd September 2016 Tim Riley Middlesex University “Hello, YouTubers” Geriatric1927 and the deployment of self-created content and online sharing in retirement.
  2. 2. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Background • UK population is ageing • Set to continue as ‘baby boomers’ reach retirement • Living alone • Lack of mobility • Issues of care
  3. 3. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Office for National Statistics (2012) Chapter 4: Mortality, 2010-based NPP Reference Volume Background
  4. 4. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Office for National Statistics (2012) Chapter 4: Mortality, 2010-based NPP Reference Volume Background
  5. 5. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. +65 digital proficiency Terms such as ‘’digital natives’ (Prensky) and ‘net generation’ (Tapscott) appear too simplistic and ignore the diversity of all internet users An oversimplified perception and polarised view of this age range has emerged. (Gorard and Selwyn) Either: A ‘silver surfer’ as an older ‘tech-savvy’ web user (Martin) or A fearful, reticent nonuser - ‘digitally dismissive’ (Morris and Brading) Prensky, M. (2001), Digital Natives, Digital Immigrants. Tapscott, D. (1999), Growing Up Digital: The Rise of the Net Generation Tapscott, D. (2008), Grown Up Digital Gorard, S. & Selwyn, N. (2008), The Myth of the Silver Surfer. Adults Learning, 19:5, pp. 28–30. Martin, N. (2007), Silver surfers take over the internet. Telegraph Media Group Limited Morris, A. & Brading, H. (2007), E-literacy and the grey digital divide: a review with recommendations. Journal of Information Literacy, 1:3.
  6. 6. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. +65 digital proficiency Raban and Brynin argue that: “aging is not a one-dimensional process [and] it would be wrong to assume that only the young have learning curves, even if they move along these curves faster” “a large proportion of older people are ready to adopt new technologies and have positive attitudes towards technology” Raban, Y. & Brynin, M. (2006), Older People and New Technologies. In: Kraut, R., Brynin, M. & Kiesler, S. (eds.) Computers, Phones, and the Internet. New York: Oxford University Press.
  7. 7. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Key areas of focus 1. Vernacular/everyday creativity (outside a professional framework) 2. Acquiring skills and knowledge of digital domain (re-education). 3. Self-created content. 4. Sharing self-created content.
  8. 8. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. 2016 UK Survey Statistics Source: Office for National Statistics – Internet access – households and individuals: 2016, Internet activities by age group, 2016
  9. 9. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Methodology Age bands of this study +65 (retired) Sample 12 participants already engaged in digital content creation and sharing Qualitative methods Interviews: face-to-face, semi-structured, open-ended and conversational
  10. 10. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Definition Content creation in the context of this research is defined as: An arrangement of visual and/or audio material that requires some element of composition or editing that has been created outside of a professional framework. Digital text is not included in this definition, other than its association to the visual and/or audio content. The inclusion of digital text would make analysis of content too broad.
  11. 11. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Case study www.youtube.com/user/geriatric1927 Peter Oakley – geriatric1927 – “internet grandad” • worked in the motorcycle trade. • entered further and higher education after retirement • reignited his interest in art • Foundation Art course, followed by Fine Art degree in 1990s • Self-taught content creation skills • Introduced to YouTube through a friend
  12. 12. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. geriatric1927 www.youtube.com/user/geriatric1927 First video – August 4th 2006
  13. 13. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. 50,551 subscribers 9,901,921 video views 434 videos geriatric1927
  14. 14. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. YouTube channel is a record of his life through historical personal vernacular narratives. “All of my early videos told stories, little anecdotes about my life as a child in World War Two. It would seem that young people love to hear about it. They were little bits of history that aren’t written in the books. They are the most popular thing I’ve done.” geriatric1927
  15. 15. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. His YouTube videos provide a different take on the concept of digital storytelling. • essentially unrehearsed, self-representational stories • unscripted • camera static • dialogue pieces • minimal or no editing. geriatric1927
  16. 16. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. A virtual manifestation or substitute for a close relative to his followers and subscribers. “I have been adopted as the ‘Internet Grandad’. They see me as an old person with a calm attitude and I remind them of either their parents or their grandparents who may have died or never had good relationship with them.” geriatric1927
  17. 17. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Posted his final video on 12th February 2014 Peter passed away on 23rd March 2014. His last video has been viewed over 50,000 times. geriatric1927
  18. 18. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. geriatric1927– posthumous Sourced: 9th September 2016
  19. 19. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. +65 Re-education All were involved in some form of post-retirement re-education. • acquire skills necessary to rediscover and/or explore vernacular creative practices. (constrained work, family life or being discouraged at an early age by family members or institutions) • For some, introduction to the digital domain was an unintended consequence of education. (where introduction to digital technology or software was necessary for successful completion and progression on the hobby/course.)
  20. 20. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Sharing content • Ability to connect with niche online communities (both location and non-location based) • Receive and give feedback (which helps build creative self-confidence). • Learning through social interaction (both online and offline) • Helped combat loneliness through sharing and communication.
  21. 21. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Sheila: “I’m retired. I live on my own [but] I just feel closer to people and I don’t feel alone.” June: “I am less alone and I can share what I create and I can discover others work and they can discover me and I can pass it on.” Content sharing
  22. 22. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. “I think it’s absolutely wonderful because, through YouTube, I have made many, many genuinely nice friends.” geriatric1927
  23. 23. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. Conclusion • Display neither a model of tech-savvy ‘silver surfer’ or ‘digital dismissive’ • Recognition of the diversity of knowledge of over 65s – career experiences, hobbies, access to technologies and education. • Value of sharing self-created content. • Encourages less phatic communication due to discussions and conversations about content and practice. • May help combat issues of issues of loneliness, social and physical isolation, and lack of mobility as number of retired citizens increases.
  24. 24. Tim Riley – University of Westminster – Self-created digital content sharing in retirement Tim Riley – Middlesex University – “Hello, YouTubers”: Geriatric1927 and the deployment of self-created content and online sharing in retirement. tim@timrileydigital.com @timfrantic Thank you

×