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Cherub Photographers' Presentation 30th March Sidcup

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Art by Paula Marie Deubel
Art by Paula Marie Deubel
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Editor's Notes

  • GREAT TO BE OPENING YOUR EVENT
    THANKS FOR NICK BAYLEY AND THANKS TO RAY
    YOU KNOW HOW SOME PEPL STRUGGLE TO DESRCIB…… WELL I OFFER A S0LUTION….
    I’M GOING TO SHOW YOU A TECHNIQUE
    AND I DON’T JUST MEAN VERBAL COMMUNICATION….
    YOU MIGHT B WONDERING WHY I DO THESE EVENTS FOR FREE = EASIEST WAY TO SELL ANYTHING IS TO LET THEM TRY IT FIRST
  • WHO USES SLIDESHARE?
    GIVE ME YOUR BUSINESS CARD IF YOU WANT ME TO EMAIL ……
  • MY BOOK
    WHO FEELS THEY HAVE A USP FOR THEIR BUSINESS?
  • ONE QUESTION TO ASK YOURSELF IS THIS
  • BUT MY FAVOURITE
  • RAY NEXT
  • ASK
  • WHO HAS A THOUGHT THROUGH AND INTENTIONAL REFERRAL SYSTEM IN PLACE?
  • AS THE LEAD COVER SLIDE SAID, ‘MAKE YOUR CLIENTS AN OFFER THEY CAN’T REFUSE’
    I’M GOING SHARE WITH YOU A LIST OF 11 ESSENTIALS I FEEL ‘EVERY’ BUSINESS PROPOSITION SHOULD HAVE…IF AT ALL POSSIBLE BECAUSE TGHEY’RE ALL PROVEN TO MAKE YOUR OFFER STRONGER
  • YOU HAVE GOT TO HAVE SOMETHING TO SAY
    NOT JUST ANYTHING BUT SOMETHING OF VALUE
    YOU ONLY GET THIS IF YOU STOP AND LOOK AT YOUR BUSINESS FROM THE OUTSIDE
    JUST CALL NORMAL
  • MEMORY HOOK
  • 7 USP MINDSETS
  • I HAVE 65 REASONS. IF YOU WANT A COPY OF THAT REPORT/LIST…
  • YOU CLINT HAVE A CHOICE AND THIS COULD BE WHAT THEY SEE
    THEY WILL ULTIMATELY DECIDCE IF YOU’RE SUCCESSFUL OR NOT
  • There’s now something different about Mr. Penguin, he has a USP
  • ASK
  • EVERYONE DOES IT BUT HOW DOES IT HELP THE BUYER?
    DRILL
    YOU’RE NOT ACTUALLY BUYING A DRILL ARE YOU? YOU’RE BUYING THE HOLES IT MAKES
    ROOM EXAMPLES LIGHT BULBS. PROJECTOR, LAPTOP
    SO WHAT ARE YOUR CLIENTS ACTUALLY BUYING? THINK ABOUT IT, IT’S WHAT TODAY’S ALL ABOUT

  • *ASK*
  • TRY TO TALK TO PROSEPCTS AS YOU’RE THE SOLUTION TO THEIR PROBLEMS
    TRUSTED PROFESSIONAL ADVISOR
    IT’S GOT ABSOLUTELY NOTHING TO DO WITH WHAT YOU DO....IT’S WHAT SOUTION YOU’RE PROVIDING TO SOLVE A PROBLEM
  • GOOD SERVICE? WHAT THE HELL DOES THAT MEAN? GOOD SERVICE IS WHAT IS EXPECTED. ‘GREAT’ SERVICE IS WHEN YOU PERSONALISE IT – SO ASK YOURSELF…”WHAT MATTERS TO PEOPLE i.e. YOUR PROPSEPCTS AND CLIENTS?
    “I’M SO PASSIONATE….”
    MY FIRST FLYER
    JOHN WEST SALMON VIDEO UP NEXT - THIS IS AN EXAMPLE OF HOW TO GET TALKED ABOUT.
  • TO SUMMARISE MY PROOF OF WHY A USP IS CRITICAL TO YOUR BUSINESS LONGEVITY
  • And HAVING something to say requires a USP...unless you’re Jimmy Carr
  • Page 21 I’ve given 20 ways to follow-up
  • A USP IS VITAL BECAUSE OF WHAT IT GIVES YOUR SALES EFFORT.
  • FINAL MINDSET NOTE IS RARITY VALUE
  • THE DEGREE TO HOW RARE YOUR PRODUCT OR SERVICE IS = HOW HIGH YOU CAN GO WITH YOUR PRICE
  • First EVER edition from 1963
    12c to $40,000
  • THIS IS THE EASIEST WAY TO CREATE YOUR USP
    TODAY, HERE AND NOW IS THE ONLY USP BASED MARKETING WORKSHOP IN THE UK
    BNI - THE ONLY WEEKLY BUSINESS NETWORKING GROUP IN LYMINGTON
  • REMEMBER YOU CHOSEN PRODUCT OR SERVICE
    DON’T GO ONTO THE NEXT QUESTION, TRY TO EXRACT ALL YOU CAN FROM THE CURRENT QUESTION
  • WHO KNOWS WHO THEIR ITC CLIENT IS?
  • THERE’S ANOTHER 5 QUESTIONS
    I’LL GIVE YOU ONE MORE...WHY SHOULD PEOPLE LOOK FORWARD TO DOING BUSINESS WITH YOU?
  • SO, YOU’VE GOT YOUR UTTERLY SEDUCTIVE PROPOSAL, NOW WHAT?
  • BEFORE I TALK A LITTLE ABOUT DIRECT MAIL YOU’D DO WELL TO CONSIDER WHAT CAN YOU AFFORD TO SPEND TO CATCH A NEW CLIENT? – A LOT MORE THAN YOU THINK PROBABLY
  • POINT 2 WAS GRAB ATTENTION
  • GRAB THEIR ATTENTION
  • 3. HOLD THEIR ATTENTION
    FLAT MAIL IS EXPECTED AND DULL. LUMPY MAIL IS INTRIGUING
    WHAT CAN YOU PUT INSIDE?
  • 4 OFFER VALUE
    5 OFFER UNIQUE VALUE IF YOU WANT TO RAISE YOUR PRICES
    6 RISK FREE 7 EVALUATION PERIOD
    8. EASY TO BUY 9. SCARCITY 10 TESTIMONIALS
  • FOLLOW UP - SECOND LETTER
    PHONE CALL IS POSSIBLE
  • IF YOU ONLY TAKE ONE THING FROM ME TODAY….
  • ISN’T THAT TOUCHING IN ITSELF?
    REMEMBER - It’s your responsibility to make it EASY....
    IT’S YOUR RESPONSBILITY TO BE DUDU
    SO NEXT TIME WE MEET I’LL BE SERIOUSLY DISAPPOINTED IF I SEE ANTY BORING BUSINESS CARDS

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