Mediji i ja

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tijanavukic

Science

Mediji i/ili ja?!
d o c . d r . s c . T i j a n a
V u k i ć
Fakultet za interdisciplinarne,
talijanske i kulturološke studije

Jens
Martensson
Mislim li
svojom ili
tuđom
glavom?
Kakve su moje medijske navike?

Jens
Martensson
Kakve su moje medijske navike?

Jens
Martensson
Utječe li na mene ili ne?!

Jens
Martensson
Caption lorem ipsum
10. 10. 2018. TISAK RADIO TV INTERNET
NAZIV MEDIJA Glas Istre Otvoreni radio HTV 1 Google
NAZIV EMISIJE, RUBRIKE Novosti Jutarnja kava Dobro jutro Hrvatska E-mail
VRSTA EMISIJE, RUBRIKE Sport, informativna Zabavna kontakt emisija Emisija za sve uzraste,
mozaik emisija
Elektronička pošta,
informativno
DNEVNO VRIJEME 8.20-8.30 (10 min) 11.00-12.00 (I sat) 7.00-8.00 (1 sat) 8.30-8.50 (20 min)
NAČIN KORIŠTENJA Sama, u kafiću Sama, u autu Sama, dok sam se
spremala za posao
Sama, na poslu
RAZLOG KORIŠTENJA
Da saznam vijesti od
jučer/da listam
novine/jer to rade i
drugi
Jer sam htjela slušati
glazbu/jer uvijek slušam
radio u autu
Da mi ne bude tišina u
stanu
Komunikacija/informiranj
e
POSLJEDICA
Saznala vijesti od jučer Slušala glazbu (super!)/
saznala informacije koje
nisam namjeravala
Popunila tišinu, riješila se
osjećaja samoće Korespondencija/informir
anje
ODABIR KORIŠTENJA
MASOVNOG MEDIJA Osobni Osobni Osobni Osobni
DOBITI INFO. DRUGIM
PUTEM
Da, online izdanje Glasa
Istre (brže i jeftinije)
Ne, jer je emisija specifična Dijelom da, Internet,
vijesti
Ostalo ne
Neke da usmenim
ostalo ne
ZANEMARENE
AKTIVNOSTI
Posao (mogla sam
započeti s poslom)
- - -
Analiziram kvalitetu medijskog sadržaja i količinu vremena provedenoga u korištenju medija

Jens
Martensson
Metoda ruke
Faze kritičke analize
medijskoga sadržaja
Medijska kompetencija
Elementi sadržaja: makro, mikro/sup, sub
Pronalaženje veza između njih
Forma medijskog sadržaja (medijski rod,
novinarska vrsta)
Funkcija medijskoga sadržaja (definirati cilj
medijskog sadržaja prema društvenim
funkcijama masovnih medija/je li cilj ispunjen?
Kontekst medijskoga sadržaja (forma:
unutarnji/vanjski; medijski/nemedijski; subjekt:
predznanje, iskustvo, stavovi)

Jens
Martensson
Kako se nositi s količinom
informacija koje su nam
ponuđene?
Svjesno kontrolirati izloženost
medijskim sadržajima od
interesa
► Odrediti kategorije od osobnog interesa (ples,
sport, politika, moda, životinje, priroda…)
► Pronaći medije i medijske poslužitelje koji
produciraju provjerene informacije na te
teme (urednički kontrolirani sadržaj, autorske
kompetencije, refence na izvore podataka)
► Reći – DOSTA! medijskom sadržaju i baviti se
drugim aktivnostima

Jens
MartenssonKako definirati točnost medijskog sadržaja?

Jens
Martensson
Komparativnom analizom medijskog sadržaja
Medijski sadržaj
Kategorije analize
PRILOG 1 PRILOG 2 PRILOG 3 PRILOG 4
Izvor HTV 1 NOVA RTL TV N1
Tema
izjava premijera
o izborima u BIH
izjava premijera o
izborima u BIH
izjava premijera o
izborima u BIH
izjava premijera o
izborima u BIH
Autor sugovornik sugovornik
sugovornik sugovornik
Isti sadržaj sve što je izjavio sve što je izjavio sve što je izjavio sve što je izjavio
Različiti sadržaj (dodatni izvori
za komparativnu analizu)
- - - -
Pristup (subjektivno/
objektivno)
objektivno objektivno objektivno objektivno
Ton (pozitivan, negativan,
neutralan)
neutralno
neutralno neutralno neutralno

Medijski
sadržaj
prilagoditi
svojim
potrebama

Jens
Martensson
Educirati se,
usavršavati,
informirati,
dijeliti znanje
Razvoj medijskih kompetencija
Osvještavanje medijskih navika

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Mediji i ja

1. Mediji i/ili ja?! d o c . d r . s c . T i j a n a V u k i ć Fakultet za interdisciplinarne, talijanske i kulturološke studije

2. Jens Martensson Mislim li svojom ili tuđom glavom? Kakve su moje medijske navike?

3. Jens Martensson Kakve su moje medijske navike?

4. Jens MartenssonStvarnost ili ne?!

5. Jens MartenssonPrirodno ili ne?!

6. Jens Martensson Utječe li na mene ili ne?!

7. Jens Martensson Caption lorem ipsum 10. 10. 2018. TISAK RADIO TV INTERNET NAZIV MEDIJA Glas Istre Otvoreni radio HTV 1 Google NAZIV EMISIJE, RUBRIKE Novosti Jutarnja kava Dobro jutro Hrvatska E-mail VRSTA EMISIJE, RUBRIKE Sport, informativna Zabavna kontakt emisija Emisija za sve uzraste, mozaik emisija Elektronička pošta, informativno DNEVNO VRIJEME 8.20-8.30 (10 min) 11.00-12.00 (I sat) 7.00-8.00 (1 sat) 8.30-8.50 (20 min) NAČIN KORIŠTENJA Sama, u kafiću Sama, u autu Sama, dok sam se spremala za posao Sama, na poslu RAZLOG KORIŠTENJA Da saznam vijesti od jučer/da listam novine/jer to rade i drugi Jer sam htjela slušati glazbu/jer uvijek slušam radio u autu Da mi ne bude tišina u stanu Komunikacija/informiranj e POSLJEDICA Saznala vijesti od jučer Slušala glazbu (super!)/ saznala informacije koje nisam namjeravala Popunila tišinu, riješila se osjećaja samoće Korespondencija/informir anje ODABIR KORIŠTENJA MASOVNOG MEDIJA Osobni Osobni Osobni Osobni DOBITI INFO. DRUGIM PUTEM Da, online izdanje Glasa Istre (brže i jeftinije) Ne, jer je emisija specifična Dijelom da, Internet, vijesti Ostalo ne Neke da usmenim ostalo ne ZANEMARENE AKTIVNOSTI Posao (mogla sam započeti s poslom) - - - Analiziram kvalitetu medijskog sadržaja i količinu vremena provedenoga u korištenju medija

8. Jens Martensson Metoda ruke Faze kritičke analize medijskoga sadržaja Medijska kompetencija Elementi sadržaja: makro, mikro/sup, sub Pronalaženje veza između njih Forma medijskog sadržaja (medijski rod, novinarska vrsta) Funkcija medijskoga sadržaja (definirati cilj medijskog sadržaja prema društvenim funkcijama masovnih medija/je li cilj ispunjen? Kontekst medijskoga sadržaja (forma: unutarnji/vanjski; medijski/nemedijski; subjekt: predznanje, iskustvo, stavovi)

9. Jens Martensson

10. Jens Martensson

11. Jens Martensson Kako se nositi s količinom informacija koje su nam ponuđene? Svjesno kontrolirati izloženost medijskim sadržajima od interesa ► Odrediti kategorije od osobnog interesa (ples, sport, politika, moda, životinje, priroda…) ► Pronaći medije i medijske poslužitelje koji produciraju provjerene informacije na te teme (urednički kontrolirani sadržaj, autorske kompetencije, refence na izvore podataka) ► Reći – DOSTA! medijskom sadržaju i baviti se drugim aktivnostima

12. Jens MartenssonKako definirati točnost medijskog sadržaja?

13. Jens Martensson Komparativnom analizom medijskog sadržaja Medijski sadržaj Kategorije analize PRILOG 1 PRILOG 2 PRILOG 3 PRILOG 4 Izvor HTV 1 NOVA RTL TV N1 Tema izjava premijera o izborima u BIH izjava premijera o izborima u BIH izjava premijera o izborima u BIH izjava premijera o izborima u BIH Autor sugovornik sugovornik sugovornik sugovornik Isti sadržaj sve što je izjavio sve što je izjavio sve što je izjavio sve što je izjavio Različiti sadržaj (dodatni izvori za komparativnu analizu) - - - - Pristup (subjektivno/ objektivno) objektivno objektivno objektivno objektivno Ton (pozitivan, negativan, neutralan) neutralno neutralno neutralno neutralno

14. Medijski sadržaj prilagoditi svojim potrebama

15. Jens Martensson Educirati se, usavršavati, informirati, dijeliti znanje Razvoj medijskih kompetencija Osvještavanje medijskih navika

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