The Elephant Catchers

1. BOOK REVIEW
“THE ELEPANT CATCHERS”
-SUBROTO BAGCHI
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2. 1. About the Author
2. Part I (The idea of scale)
3. Part II (Scaling your business)
4. Part III (Scaling your intellect)
5. Part IV (Scaling your reputation)
6. Part V (Scaling your people)
7. Part VI (Scaling against adversity)
8. Key Concepts applied in the Indian
Company
9. Key Concepts in the DBCL
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3.  Subroto Bagchi is an Indian
entrepreneur & business leader.
 Started his work life as a clerk in the
Industries Department of the Government
of Odisha in 1976.
 From1981, he entered the computer
industry and worked for a number of
computer companies between 1981 and
1999. His longest stint was at Wipro.
 In 1999 he co-found Mindtree along with
9 other co-founders.
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4.  Mindtree is a $500 million, Global
IT services company with
approximately 14500 people.
 Presently, he is the Chairman of
the Mindtree Board of
Directors.
 In 2006, his first book The High
Performance Entrepreneur-
Golden rules for success in
today’s world was published.
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5.  Purpose is the powerful weapon
 Self motivated
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6.  Infrastructure
• Intellectual
• Physical
• Emotional
 Elephant and Rabbit
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7.  “It’s the dog that fetched you the newspapers
and still you decided to feed milk to the cat.”
 3 A’s: Attention, Agility & Access
 Hunters and Farmers should go hand in hand
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8.  Amidst the strategy of acquiring new customers,
one should also be not dependent entirely on a
single customer.
 The clean divorce is better than an incompatible
and eventually a messy marriage.
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9.  Don’t get carried away by the greed, for the
growth has to be always steady and constant.
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10. • A board members
• Consultant
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11.  Brand Journey
 Media & Communication
 CSR
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12.  When in doubt, don’t hire
 When the situation demand,
don’t tremble to fire
 Fired with good reason, fired
with fairness
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13.  Good relation with employee
 Resources
 Reviews and feedback
 You must learn newer ways of doing things, and new
things to do.
 To solve complex problem, you must think outside the
box.
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14.  NINJA
 COACH
 THOUGHT-LEADER
 RAINMAKER
 The idea of visioning.
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15. Shared Vision
Common Values
Mutual Trust
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16. Scaling your people:
 Good relations with the clients-Word of mouth
 Hire right, fire right
Scaling your business:
 The cat and the dog referential
 Believe in constant growth
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18.  Analyzing and identifying visual identity of
fashion brands
 Learning how to identify their needs
 Comprehending the different fashion
communication tools
 Understanding how PR agencies work
 Understanding the pulse of ever-changing trends
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19.  Fashion Studies
 Textile survey
 Fashion Journalism
 Fashion Promotion
 Styling
 Photography
 Fashion illustration
 Fashion trends &
forecasting
 Public relations
 Media & Advertising
 Graphics design &
printing
 Fashion show production
 Cultural studies
 Social Media and E-
commerce
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20.  Photographer
 Stylist
 Art director
 Fashion-show producer
 Film-maker
 Public relations manager
 Fashion blogger & social
media expert
 Journalist
 Fashion curator
 Fashion forecaster
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21.  "Fashion“ is keyword of our time
 Limitless career opportunities
 India is expected to become the world’s youngest
emerging economy by 2020
 According to the "Nielson global luxury brand study" India
is among the most brand conscious courtiers in the world
 Very few colleges provide this course
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22. Thank You!
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