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Tom Hood, CPA, CITP, CGMA	

CEO	

MACPA & the Business Learning
Institute	

MACPA Town Hall & Professional
Issues Update for MEMBERS
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Ask and answer
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Segments	
  of	
  our	
  members	
  
Genera0ons	
  
Tech	
  Tools	
  
Source:	
  WTF	
  What’s	
  the	
  Future	
  of	
  Business	
  by	
  Brian	
  Solis	
  
What	
  I	
  have	
  been	
  thinking	
  about	
  
And	
  this	
  
• Change
• Complexity
• Compliance
• Convergence
• Competition
MANAGING THE “C” CHANGE
What	
  happens	
  when	
  CPAs	
  are	
  
overwhelmed?	
  
When	
  we	
  need	
  to	
  be	
  doing	
  this?	
  
12
Our	
  Sponsors	
  
MACPA	
  Innova1on	
  Summit	
  
www.SlideShare.net/thoodcpa	
  
#PIU13	
  #MACPA	
  
@tomhood	
  
@MACPA	
  
Download	
  today’s	
  slides	
  at	
  …	
  
Message	
  from	
  our	
  Chair	
  
Be	
  like	
  Mike(y)	
  
Insights	
  to	
  Ac0on	
  
	
  
“One	
  without	
  the	
  other	
  is	
  either	
  useless	
  or	
  destruc0ve”	
  
http://www.burrus.com	

Inattentional blindness
The	
  new	
  “Big	
  Four”	
  
• Standards	
  &	
  
Leg/Reg	
  
• Technology	
  
• Genera0ons	
  in	
  
workplace	
  
• Innova0on	
  
The	
  US	
  Economy	
  
Schumpeter's	
  Curve	
  of	
  Crea0ve	
  Destruc0on	
  
Legisla0on	
  &	
  Regula0on	
  
hTp://cpa.tc/1ut	
  
• Federal	
  –	
  
Fiscal	
  Cliff	
  
• State	
  
•  Budget	
  Deficit	
  
•  Sales	
  Tax	
  on	
  Services	
  
•  Tort	
  Reform	
  
First	
  the	
  facts	
  about	
  Fiscal	
  Cliff,	
  
Sequester	
  and	
  Fed	
  Budget	
  
#CPAsSavetheWorld	
  
Accoun&ng	
  bodies	
  hail	
  G20	
  emphasis	
  
on	
  public	
  sector	
  repor&ng	
  
	
  
DATA	
  Act	
  &	
  Financial	
  Industry	
  Transparency	
  
Act	
  using	
  XBRL	
  
What's at Stake?
The US Government’s Financial
Statements and the Country's
Fiscal Health
Revenue	
  =	
  $2.4	
  
trillion	
   Expenses	
  =	
  exceeded	
  
revenue	
  by	
  $1.3	
  
trillion	
  
2011 Financial Statements
2011 Financial Statements
Assets=	
  
$2.7	
  trillion	
  
Liabili1es=	
  
$17.5	
  trillion	
  
Accumulated	
  
deficit=	
  
$14.8	
  trillion	
  
U.S. financial statements differ from
other organizations
Most financial statements show obligations or
liabilities on balance sheet
US government’s financial statements do not include
Social Security and Medicare
•  Footnote disclosures
•  Not reflected as liabilities
Reality of future obligations
These future obligations equal:
$46.3 trillion in additional deficit
Plus $14.8 trillion cumulative deficit
Total deficit: $61 trillion deficit
$61 trillion is the equivalent of:
Every household in America owing the full cost
of two new homes and not getting to live in them
State of Maryland	

Budget vs Financials	

Budget surplus
$363 Million vs
Financial deficit	

$1.2 Billion	

2
2011 Financial Statements
-5,000	

0	

5,000	

10,000	

15,000	

20,000	

25,000	

30,000	

35,000	

40,000	

2009	

 2010	

 2011	

Revenue	

Expenses	

Deficit	

Revenue =
$33.5 billion	

 Expenses
exceeded revenue
by $1.2 billion	

Note:The Financial
Statement Deficit is
down from the
2009 highpoint of
$2.9 billion	

6
7
www.macpa.org
Net Assets
decreased by
$7.2 Billion in
past 5 years	

9
www.macpa.org
Maryland’s unfunded
Pension obligations of
$28.5 Billion 	

Source: 2011 CAFR Footnotes 15 & 16	

 10
www.macpa.org 11
www.macpa.org
MACPA State Budget
Task Force	

15
The	
  Future	
  is	
  Bright	
  
Students	
  from	
  U	
  of	
  B	
  
Where	
  were	
  you	
  on	
  January	
  16th?	
  
2014	
  CPA	
  day	
  –	
  January	
  15,	
  2014	
  
Sales	
  Taxes	
  on	
  Services?	
  
#MagnumCPA?	
  
#TaxSimplify	
  
2013	
  Sine	
  Die	
  
It’s	
  really	
  a	
  numbers	
  game	
  
2,500	
  
188	
  
90	
  
3	
  
#BadBills	
  
State	
  Board	
  of	
  Accountancy	
  
	
  
1.  Projec0on	
  of	
  status	
  on	
  CPA	
  Board	
  
fund.	
  	
  How	
  it	
  will	
  be	
  monitored	
  to	
  
determine	
  when	
  a	
  fee	
  increase	
  is	
  
needed?	
  The	
  fund	
  must	
  cover	
  IT	
  
improvement	
  costs.	
  
2.  Review	
  of	
  peer	
  review	
  process	
  for	
  
monitoring	
  fail	
  and	
  2nd	
  pass	
  with	
  
deficiency	
  reports.	
  
3.  Review	
  of	
  the	
  exam	
  applica0on	
  
process.	
  	
  Determine	
  if	
  processing	
  
should	
  be	
  con0nued	
  in-­‐house	
  or	
  
contracted	
  out	
  to	
  a	
  third	
  party.	
  
#GoodBills	
  
•  Separate	
  funding	
  for	
  the	
  State	
  Board	
  
•  Experience	
  requirement	
  to	
  make	
  Maryland	
  CPAs	
  compa0ble	
  with	
  
UAA	
  (Uniform	
  Accountancy	
  Act)	
  
•  Ethics	
  requirement	
  for	
  CPE	
  
•  Mandatory	
  peer	
  review	
  and	
  prac0ce	
  quality	
  
•  Exemp0on	
  for	
  CPAs	
  from	
  Maryland	
  (and	
  federal)	
  tax	
  preparer	
  
regula0on	
  	
  
•  Prac0ce	
  mobility	
  
•  AG	
  opinion	
  allowing	
  CPAs	
  to	
  use	
  Social	
  Security	
  numbers	
  for	
  tax	
  
services	
  
•  120/150	
  CPA	
  exam	
  legisla0on	
  
•  Restricted	
  audits,	
  reviews,	
  and	
  compila0ons	
  to	
  CPAs	
  and	
  added	
  
safe	
  harbor	
  for	
  compila0ons	
  
•  State	
  Board	
  of	
  Public	
  Accountancy	
  reauthoriza0on	
  
#BADBills	
  
•  Sales	
  tax	
  on	
  accoun0ng	
  and	
  tax	
  services	
  
(defeated	
  several	
  0mes)	
  
•  Maryland	
  corporate	
  accountability	
  (SOX	
  and	
  404	
  
for	
  private	
  companies	
  and	
  non-­‐profits)	
  
•  Debt	
  counseling	
  registra0on	
  by	
  CPAs	
  
•  Maryland	
  Tax	
  Prepapers	
  
•  Compara0ve	
  fault	
  (several	
  0mes)	
  
•  Elimina0on	
  of	
  audit	
  requirements	
  for	
  Maryland	
  
cemeteries	
  
Advocacy	
  –	
  If	
  not	
  you,	
  who?	
  
Standards	
  
•  Interna0onal	
  –	
  
IASB	
  &	
  IFRS	
  
•  FASB	
  &	
  PCC	
  
•  AICPA	
  &	
  FRF	
  –	
  
SME	
  
•  ASB	
  –	
  Clarity	
  
(12/15)	
  
•  GASB	
  Pension	
  
•  PEEC	
  hTp://cpa.tc/1us	
  
FAF,	
  XBRL	
  and	
  You	
  
GASB	
  Whitepaper	
  
Form	
  990	
  Data	
  Transparency	
  
•  NFP	
  tax	
  returns	
  are	
  public	
  informa0on	
  
•  And…they’re	
  not	
  easily	
  searchable	
  (PDFs)	
  
•  30%	
  of	
  Form	
  990s	
  are	
  filed	
  electronically…	
  
•  Then	
  get	
  printed	
  and	
  scanned	
  and	
  loaded	
  on	
  
disks.	
  
•  President	
  Obama’s	
  2014	
  budget	
  calls	
  for	
  
electronic	
  filing	
  of	
  Form	
  990,	
  and…	
  
•  Requires	
  IRS	
  to	
  publish	
  data	
  in	
  a	
  machine	
  
readable	
  format	
  (XBRL?)	
  
FASB	
  Industry	
  Taxonomy	
  Project	
  
•  Develop	
  industry	
  specific	
  taxonomies	
  
•  BeTer	
  suited	
  for	
  each	
  industry	
  
•  Industries	
  par0cipa0ng	
  include:	
  
•  Insurance	
  
•  Banking	
  
•  Brokers	
  and	
  Dealers	
  
•  Real	
  Estate	
  
•  NFPs	
  
FASB	
  NFP	
  Taxonomy	
  Project	
  -­‐	
  	
  
Par0cipa0ng	
  Organiza0ons	
  
•  AICPA	
  
•  CFA	
  Ins0tute	
  
•  NACUBO	
  
•  Thurgood	
  Marshall	
  College	
  Fund	
  
•  FAF	
  
•  MACPA	
  
The	
  process…	
  
•  Iden0fy	
  elements	
  and	
  concepts	
  unique	
  to	
  
non-­‐profit	
  accoun0ng	
  that	
  don’t	
  currently	
  
exist	
  in	
  the	
  US	
  GAAP	
  Taxonomy.	
  
Such	
  as:	
  
•  Split-­‐interest	
  agreements	
  
•  Pledges	
  receivable	
  
•  Temporarily	
  restricted	
  net	
  assets	
  
#CPATechnology	
  
#CloudorBust	
  
Me	
  and	
  Geoffrey	
  Moore	
  
#Connected	
  
From:	
  Systems	
  of	
  Record	
  
To:	
  Systems	
  of	
  Engagement	
  
#4Genera0ons	
  
GEN SYMP
"The	
  speed	
  of	
  change	
  
makes	
  you	
  uncomfortable	
  
on	
  a	
  regular	
  basis,"	
  he	
  says.	
  
"That's	
  so	
  difficult	
  for	
  
people	
  who	
  are	
  paying	
  
mortgages,	
  buying	
  cars,	
  
trying	
  to	
  give	
  their	
  kids	
  the	
  
things	
  they	
  had,	
  to	
  get	
  
them	
  through	
  school.	
  You	
  
want	
  to	
  feel	
  confident	
  in	
  
the	
  last	
  15	
  years	
  of	
  your	
  
career	
  that	
  arer	
  25	
  or	
  30	
  
years	
  of	
  effort,	
  it's	
  just	
  
going	
  to	
  work,"	
  he	
  says.	
  
"But	
  it	
  isn't	
  so.	
  And	
  I	
  don't	
  
think	
  you	
  ever	
  get	
  over	
  the	
  
fear	
  of	
  not	
  knowing.”	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  –	
  Doug	
  Gould	
  Ad	
  Exec	
  
Why	
  should	
  you	
  care	
  about	
  Social	
  Media?	
  
“In-­‐forming	
  is	
  the	
  individual	
  person's	
  
analog	
  to	
  open-­‐sourcing,	
  outsourcing,	
  
insourcing,	
  supply-­‐chaining,	
  and	
  
offshoring.	
  Informing	
  is	
  the	
  ability	
  to	
  build	
  
and	
  supply	
  your	
  own	
  personal	
  supply	
  
chain—a	
  supply	
  chain	
  of	
  informa1on,	
  
knowledge,	
  and	
  entertainment.	
  In-­‐
forming	
  is	
  about	
  self-­‐collabora1on—
becoming	
  your	
  own	
  self-­‐directed	
  and	
  self-­‐
empowered	
  researcher,	
  editor,	
  and	
  
selector	
  of	
  entertainment.	
  
	
   	
   	
   	
   	
   	
  	
  –	
  Thomas	
  Friedman	
  
#SocialCPA	
  
#SocialMediaforCPAs	
  
34
MACPA’s Social Media Ma
145,714 views
80,568 views
450 members
4,966 followers
2,049 connections
571 connections
Top 50 Business Blogs - 2011
Top Accounting
Blogs – 2009, 2010, 2011,
2012
#SocialAccoun0ng	
  
The	
  conversa0on	
  con0nues…	
  
hTp://cpa.tc/214	
  
	
  
Tipping	
  the	
  adop0on	
  curve?	
  
#Accoun0ngInnova0on	
  
Innova0on	
  for	
  CPAs	
  
•  Big	
  Four	
  Trends	
  
–  Social	
  
–  Mobile	
  
–  Cloud	
  
–  Big	
  Data	
  (XBRL)	
  
•  Innova0ve	
  Services	
  
–  Value-­‐added	
  CFO	
  
–  CFO	
  Advisory	
  Services	
  
–  FRF-­‐SME	
  
–  Assurance	
  on	
  XBRL	
  Tagging	
  
–  XBRL	
  for	
  research	
  
	
  
S-­‐Curves	
  &	
  Business	
  Model	
  Innova0on	
  
•  ROA!	
  
•  L>C	
  
•  CC	
  >	
  EC	
  
Three	
  Rules	
  for	
  Success	
  
1.  BeTer	
  before	
  cheaper	
  
(it's	
  best	
  to	
  compete	
  on	
  
differen0ators	
  other	
  
than	
  price);	
  
2.  Revenue	
  before	
  cost	
  
(priori0ze	
  increasing	
  
revenue	
  over	
  reducing	
  
costs);	
  
3.  There	
  are	
  no	
  other	
  rules.	
  
CGMA	
  –	
  CIMA	
  
The	
  global	
  value-­‐added	
  financial	
  professional	
  
	
  
#CPAVision	
  
Business
Events Capture Report Insight
Communicate &
Engage Action
•  Historical
•  Compliance
•  Technical
•  Future
•  Reliance
•  Leadership
The Information Value Chain
•  Communica0ng	
  the	
  total	
  picture	
  with	
  clarity	
  and	
  objec0vity,	
  
•  Transla0ng	
  complex	
  informa0on	
  into	
  cri0cal	
  knowledge,	
  
•  An0cipa0ng	
  and	
  crea0ng	
  opportuni0es,	
  and	
  
•  Designing	
  pathways	
  that	
  transform	
  
vision	
  into	
  reality.	
  
EBR	
  
Source:	
  WTF	
  What’s	
  the	
  Future	
  of	
  Business	
  by	
  Brian	
  Solis	
  
Remember	
  how	
  we	
  started?	
  
#AdaptorDie	
  
#BendAdop0onCurve	
  
• Technology	
  &	
  Caveman	
  
• Serendipity	
  
• CC	
  >	
  EC	
  
• L	
  >	
  C	
  
• CPA	
  as	
  Ar0st	
  
The	
  collaboration curve	
  is	
  replacing	
  
the	
  experience	
  curve	
  
“The organizations that will
become the household names of
this century will be renowned for
sustained, large-scale, efficient
innovation.
The key to that capability is
neither company loyalty nor free-
agent autonomy but, rather, a
strong collaborative community.”
HBR, July-August 2011
#CC>EC	
  
Technology	
  &	
  the	
  Caveman	
  
#MACPAGROUPS	
  
“In	
  a	
  period	
  of	
  rapid	
  change	
  and	
  increasing	
  
complexity,	
  the	
  winners	
  are	
  going	
  to	
  be	
  the	
  
people	
  who	
  can	
  LEARN	
  faster	
  than	
  the	
  rate	
  of	
  
CHANGE	
  and	
  faster	
  than	
  their	
  COMPETITION.”	
  
-­‐	
  Tom	
  Hood,	
  CPA.CITP.CGMA	
  
#CC>EC	

# 1 Skill is Collaboration	

# 2 Skill is Communication
according to 2012 IBM Global
CEO Study
#theBounce
Corporate Learning Matrix
Are	
  you	
  a	
  	
  
Mr.	
  T-­‐	
  shaped	
  
Professional?	
  
#Connect&Collaborate	
  
#CPAInnovate	
  
MACPA	
  Summit	
  –	
  May	
  17th,	
  2013	
  Mar0n’s	
  West	
  
#Ar0st&CPA	
  
•  Lots	
  of	
  ways	
  to	
  mess	
  
up!	
  
•  Heat	
  is	
  needed	
  to	
  
shape	
  the	
  glass	
  
•  Long	
  setup	
  0me	
  for	
  
quick	
  finish	
  
•  Try,	
  learn	
  and	
  adjust 	
  
	
   	
  -­‐Tim	
  McFadden	
  
Innova0on	
  adop0on	
  =	
  Social	
  Networks	
  
	
  
“The	
  degree	
  to	
  which	
  an	
  individual	
  in	
  a	
  social	
  network	
  is	
  
connected	
  to	
  other	
  individuals	
  in	
  the	
  network	
  (actor	
  
centrality)	
  has	
  been	
  shown	
  to	
  have	
  a	
  major	
  influence	
  on	
  
that	
  individual’s	
  adop&on	
  of	
  business	
  innova&ons.”	
  
	
  	
  	
  	
  	
  	
  	
  	
  –	
  Research	
  Report	
  by	
  Associa0on	
  of	
  American	
  
Medical	
  Colleges	
  
#MDSUMMIT13	
  	
  
Innova0on	
  thru	
  Collabora0on	
  
13	
  Top	
  Thought	
  
Leaders	
  
25	
  Top	
  technology	
  &	
  Sorware	
  Vendors	
  
Terri	
   Polley,	
   Gail	
   Perry,	
   Teresa	
  
MacKintosh,	
   Jennifer	
   Warawa,	
  
Donny	
   Shimamoto,	
   Byron	
  
Patrick,	
   Clarke	
   Price,	
   Erik	
  
Asgeirsson,	
   Tom	
   Hood,	
   Ron	
  
Baker,	
   	
  Jody	
  Padar,	
  Joel	
  Sinkin,	
  
Reggie	
  Henry	
  and	
  more…	
  
Collabora0on	
  Technologies	
  
Membership
Tom	
  Hood,	
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MACPA 2013 Spring Professional Issues Update

  • 1. Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute MACPA Town Hall & Professional Issues Update for MEMBERS
  • 2. http://macpa.conferences.io Ask and answer questions throughout the day here… Conferences.io was used to engage our members and encourage open Q&A and feedback with this exciting new technology we will begin incorporating into strategic planning and CPE courses for engagement and collaboration.
  • 3. Respond to a Poll Ask a Question Vote up a Question http://macpa.conferences.io
  • 4. Segments  of  our  members  
  • 7. Source:  WTF  What’s  the  Future  of  Business  by  Brian  Solis   What  I  have  been  thinking  about  
  • 10. What  happens  when  CPAs  are   overwhelmed?  
  • 11. When  we  need  to  be  doing  this?  
  • 12. 12 Our  Sponsors   MACPA  Innova1on  Summit  
  • 13. www.SlideShare.net/thoodcpa   #PIU13  #MACPA   @tomhood   @MACPA   Download  today’s  slides  at  …  
  • 14. Message  from  our  Chair  
  • 16. Insights  to  Ac0on     “One  without  the  other  is  either  useless  or  destruc0ve”  
  • 18. The  new  “Big  Four”   • Standards  &   Leg/Reg   • Technology   • Genera0ons  in   workplace   • Innova0on  
  • 19. The  US  Economy   Schumpeter's  Curve  of  Crea0ve  Destruc0on  
  • 20.
  • 21.
  • 22. Legisla0on  &  Regula0on   hTp://cpa.tc/1ut   • Federal  –   Fiscal  Cliff   • State   •  Budget  Deficit   •  Sales  Tax  on  Services   •  Tort  Reform  
  • 23. First  the  facts  about  Fiscal  Cliff,   Sequester  and  Fed  Budget  
  • 25. Accoun&ng  bodies  hail  G20  emphasis   on  public  sector  repor&ng     DATA  Act  &  Financial  Industry  Transparency   Act  using  XBRL  
  • 26. What's at Stake? The US Government’s Financial Statements and the Country's Fiscal Health
  • 27. Revenue  =  $2.4   trillion   Expenses  =  exceeded   revenue  by  $1.3   trillion   2011 Financial Statements
  • 28. 2011 Financial Statements Assets=   $2.7  trillion   Liabili1es=   $17.5  trillion   Accumulated   deficit=   $14.8  trillion  
  • 29. U.S. financial statements differ from other organizations Most financial statements show obligations or liabilities on balance sheet US government’s financial statements do not include Social Security and Medicare •  Footnote disclosures •  Not reflected as liabilities
  • 30. Reality of future obligations These future obligations equal: $46.3 trillion in additional deficit Plus $14.8 trillion cumulative deficit Total deficit: $61 trillion deficit $61 trillion is the equivalent of: Every household in America owing the full cost of two new homes and not getting to live in them
  • 31. State of Maryland Budget vs Financials Budget surplus $363 Million vs Financial deficit $1.2 Billion 2
  • 32. 2011 Financial Statements -5,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 2009 2010 2011 Revenue Expenses Deficit Revenue = $33.5 billion Expenses exceeded revenue by $1.2 billion Note:The Financial Statement Deficit is down from the 2009 highpoint of $2.9 billion 6
  • 33. 7
  • 34. www.macpa.org Net Assets decreased by $7.2 Billion in past 5 years 9
  • 35. www.macpa.org Maryland’s unfunded Pension obligations of $28.5 Billion Source: 2011 CAFR Footnotes 15 & 16 10
  • 38. The  Future  is  Bright   Students  from  U  of  B  
  • 39. Where  were  you  on  January  16th?   2014  CPA  day  –  January  15,  2014  
  • 40. Sales  Taxes  on  Services?  
  • 44. It’s  really  a  numbers  game   2,500   188   90   3  
  • 46. State  Board  of  Accountancy     1.  Projec0on  of  status  on  CPA  Board   fund.    How  it  will  be  monitored  to   determine  when  a  fee  increase  is   needed?  The  fund  must  cover  IT   improvement  costs.   2.  Review  of  peer  review  process  for   monitoring  fail  and  2nd  pass  with   deficiency  reports.   3.  Review  of  the  exam  applica0on   process.    Determine  if  processing   should  be  con0nued  in-­‐house  or   contracted  out  to  a  third  party.  
  • 47. #GoodBills   •  Separate  funding  for  the  State  Board   •  Experience  requirement  to  make  Maryland  CPAs  compa0ble  with   UAA  (Uniform  Accountancy  Act)   •  Ethics  requirement  for  CPE   •  Mandatory  peer  review  and  prac0ce  quality   •  Exemp0on  for  CPAs  from  Maryland  (and  federal)  tax  preparer   regula0on     •  Prac0ce  mobility   •  AG  opinion  allowing  CPAs  to  use  Social  Security  numbers  for  tax   services   •  120/150  CPA  exam  legisla0on   •  Restricted  audits,  reviews,  and  compila0ons  to  CPAs  and  added   safe  harbor  for  compila0ons   •  State  Board  of  Public  Accountancy  reauthoriza0on  
  • 48. #BADBills   •  Sales  tax  on  accoun0ng  and  tax  services   (defeated  several  0mes)   •  Maryland  corporate  accountability  (SOX  and  404   for  private  companies  and  non-­‐profits)   •  Debt  counseling  registra0on  by  CPAs   •  Maryland  Tax  Prepapers   •  Compara0ve  fault  (several  0mes)   •  Elimina0on  of  audit  requirements  for  Maryland   cemeteries  
  • 49. Advocacy  –  If  not  you,  who?  
  • 50. Standards   •  Interna0onal  –   IASB  &  IFRS   •  FASB  &  PCC   •  AICPA  &  FRF  –   SME   •  ASB  –  Clarity   (12/15)   •  GASB  Pension   •  PEEC  hTp://cpa.tc/1us  
  • 51. FAF,  XBRL  and  You  
  • 53. Form  990  Data  Transparency   •  NFP  tax  returns  are  public  informa0on   •  And…they’re  not  easily  searchable  (PDFs)   •  30%  of  Form  990s  are  filed  electronically…   •  Then  get  printed  and  scanned  and  loaded  on   disks.   •  President  Obama’s  2014  budget  calls  for   electronic  filing  of  Form  990,  and…   •  Requires  IRS  to  publish  data  in  a  machine   readable  format  (XBRL?)  
  • 54. FASB  Industry  Taxonomy  Project   •  Develop  industry  specific  taxonomies   •  BeTer  suited  for  each  industry   •  Industries  par0cipa0ng  include:   •  Insurance   •  Banking   •  Brokers  and  Dealers   •  Real  Estate   •  NFPs  
  • 55. FASB  NFP  Taxonomy  Project  -­‐     Par0cipa0ng  Organiza0ons   •  AICPA   •  CFA  Ins0tute   •  NACUBO   •  Thurgood  Marshall  College  Fund   •  FAF   •  MACPA  
  • 56. The  process…   •  Iden0fy  elements  and  concepts  unique  to   non-­‐profit  accoun0ng  that  don’t  currently   exist  in  the  US  GAAP  Taxonomy.   Such  as:   •  Split-­‐interest  agreements   •  Pledges  receivable   •  Temporarily  restricted  net  assets  
  • 59. Me  and  Geoffrey  Moore  
  • 61. From:  Systems  of  Record   To:  Systems  of  Engagement  
  • 64. "The  speed  of  change   makes  you  uncomfortable   on  a  regular  basis,"  he  says.   "That's  so  difficult  for   people  who  are  paying   mortgages,  buying  cars,   trying  to  give  their  kids  the   things  they  had,  to  get   them  through  school.  You   want  to  feel  confident  in   the  last  15  years  of  your   career  that  arer  25  or  30   years  of  effort,  it's  just   going  to  work,"  he  says.   "But  it  isn't  so.  And  I  don't   think  you  ever  get  over  the   fear  of  not  knowing.”                        –  Doug  Gould  Ad  Exec  
  • 65. Why  should  you  care  about  Social  Media?   “In-­‐forming  is  the  individual  person's   analog  to  open-­‐sourcing,  outsourcing,   insourcing,  supply-­‐chaining,  and   offshoring.  Informing  is  the  ability  to  build   and  supply  your  own  personal  supply   chain—a  supply  chain  of  informa1on,   knowledge,  and  entertainment.  In-­‐ forming  is  about  self-­‐collabora1on— becoming  your  own  self-­‐directed  and  self-­‐ empowered  researcher,  editor,  and   selector  of  entertainment.                –  Thomas  Friedman  
  • 68. 34 MACPA’s Social Media Ma 145,714 views 80,568 views 450 members 4,966 followers 2,049 connections 571 connections Top 50 Business Blogs - 2011 Top Accounting Blogs – 2009, 2010, 2011, 2012
  • 70. The  conversa0on  con0nues…   hTp://cpa.tc/214    
  • 71.
  • 72. Tipping  the  adop0on  curve?  
  • 74. Innova0on  for  CPAs   •  Big  Four  Trends   –  Social   –  Mobile   –  Cloud   –  Big  Data  (XBRL)   •  Innova0ve  Services   –  Value-­‐added  CFO   –  CFO  Advisory  Services   –  FRF-­‐SME   –  Assurance  on  XBRL  Tagging   –  XBRL  for  research    
  • 75. S-­‐Curves  &  Business  Model  Innova0on   •  ROA!   •  L>C   •  CC  >  EC  
  • 76. Three  Rules  for  Success   1.  BeTer  before  cheaper   (it's  best  to  compete  on   differen0ators  other   than  price);   2.  Revenue  before  cost   (priori0ze  increasing   revenue  over  reducing   costs);   3.  There  are  no  other  rules.  
  • 77. CGMA  –  CIMA   The  global  value-­‐added  financial  professional    
  • 79. Business Events Capture Report Insight Communicate & Engage Action •  Historical •  Compliance •  Technical •  Future •  Reliance •  Leadership The Information Value Chain •  Communica0ng  the  total  picture  with  clarity  and  objec0vity,   •  Transla0ng  complex  informa0on  into  cri0cal  knowledge,   •  An0cipa0ng  and  crea0ng  opportuni0es,  and   •  Designing  pathways  that  transform   vision  into  reality.  
  • 80.
  • 82. Source:  WTF  What’s  the  Future  of  Business  by  Brian  Solis   Remember  how  we  started?  
  • 83. #AdaptorDie   #BendAdop0onCurve   • Technology  &  Caveman   • Serendipity   • CC  >  EC   • L  >  C   • CPA  as  Ar0st  
  • 84. The  collaboration curve  is  replacing   the  experience  curve   “The organizations that will become the household names of this century will be renowned for sustained, large-scale, efficient innovation. The key to that capability is neither company loyalty nor free- agent autonomy but, rather, a strong collaborative community.” HBR, July-August 2011 #CC>EC  
  • 85. Technology  &  the  Caveman  
  • 87. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  
  • 88.
  • 89. #CC>EC # 1 Skill is Collaboration # 2 Skill is Communication according to 2012 IBM Global CEO Study
  • 90.
  • 92.
  • 94. Are  you  a     Mr.  T-­‐  shaped   Professional?  
  • 96. #CPAInnovate   MACPA  Summit  –  May  17th,  2013  Mar0n’s  West  
  • 97. #Ar0st&CPA   •  Lots  of  ways  to  mess   up!   •  Heat  is  needed  to   shape  the  glass   •  Long  setup  0me  for   quick  finish   •  Try,  learn  and  adjust      -­‐Tim  McFadden  
  • 98. Innova0on  adop0on  =  Social  Networks     “The  degree  to  which  an  individual  in  a  social  network  is   connected  to  other  individuals  in  the  network  (actor   centrality)  has  been  shown  to  have  a  major  influence  on   that  individual’s  adop&on  of  business  innova&ons.”                  –  Research  Report  by  Associa0on  of  American   Medical  Colleges  
  • 99. #MDSUMMIT13     Innova0on  thru  Collabora0on   13  Top  Thought   Leaders   25  Top  technology  &  Sorware  Vendors   Terri   Polley,   Gail   Perry,   Teresa   MacKintosh,   Jennifer   Warawa,   Donny   Shimamoto,   Byron   Patrick,   Clarke   Price,   Erik   Asgeirsson,   Tom   Hood,   Ron   Baker,    Jody  Padar,  Joel  Sinkin,   Reggie  Henry  and  more…   Collabora0on  Technologies  
  • 101. Tom  Hood,  CPA.CITP   CEO   Maryland  Associa1on  of  CPAs   Business  Learning  Ins1tute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  h`p://www.macpa.org   Blog  h`p://www.cpasuccess.com   Blog  h`p://www.bizlearningblog.com       Follow  me  on:   ü   TwiTer:  hTp://www.TwiTer.com/tomhood   ü   LinkedIn:  hTp://www.linkedin.com/in/tomhood   ü   Facebook:  hTp://www.facebook.com/thoodcpa   ü Plaxo:  hTp://tomhood.myplaxo.com   ü Slideshare:  hTp://www.slideshare.net/thoodcpa   ü Youtube:  hTp://www.youtube.com/thoodcpa   ü Second  Life  avatar  name:  Rocky  Maddaloni