Panel presentation at 2014 DigitalNow Conference in Nashville. Featuring case studies from Fusion Productions (Don Dea), American Chemical Society (Robert Rich), MACPA (Tom Hood), and Marsha Rhea, President of Signature i, LLC.
Associations are well positioned to serve as a sort of lookout post for our members and professions as we scan the horizon for future trends and engage them in a dialog about what it means to them right now and in the future. The panelists in this session will share methods for efficiently examining the key trends, possibilities, and uncertainties. Approaches to engaging with members about the results of systematic scanning and learning from these dialogues will also be a focus. This will be an interactive conversation and will provide participants with a worksheet to create their own plan to use insights from this session to think about new ways to add value to their members. Several examples of trends research will be included in the presentation. The panelists include:
• The Maryland Association of CPAs, led by Tom Hood, has developed a program to explore the developing CPA landscape, and to share that information with members and other CPAs nationwide
• The American Chemical Society, through a partnership between Robert Rich and Marsha Rhea, has been working with its leaders and stakeholders to develop an innovative “three horizons” environmental scan as an ongoing activity in support of association strategy and member decision-making.
• Through digital Now and the related online properties, Don Dea brings focus to emerging trends and issues several years before they are common topics of conversation in the association industry.